Arts and GH Heritage
Ghana Intensifes Tourism Rebranding: ‘Our Culture, Our Jollof, Our Lifestyle—These Are Magnets’
Ghana is renewing its push to position itself as a cultural powerhouse on the global tourism map, with Tourism, Culture and Creative Arts Minister Abla Dzifa Gomashie calling for a more intentional branding strategy that reflects the country’s “soul and identity.”
Speaking during a meeting with the Tour Operators Union of Ghana (TOUGHA), the Minister said Ghana’s cultural richness—from food and festivals to music, folklore and daily living—remains one of the country’s strongest assets in attracting international travelers.
“Our culture, our jollof, our lifestyle—these are magnets,” she said. “The Black Star Experience should be immersive. It should invite visitors into how we live, how we celebrate, how we tell our stories. But to achieve that, we must brand Ghana deliberately and consistently.”
Gomashie warned that fragmented efforts across the tourism space could leave room for unregulated operators to shape visitor experiences in ways that undermine industry standards. Without coordination, she noted, “young people will fill the gap, often outside formal structures.”
TOUGHA’s leadership echoed the Minister’s concerns, raising the issue of unlicensed tour operators—many advertising on social media without training or accreditation. The union’s president, Yvonne Donkor, said the situation risks damaging Ghana’s reputation at a time when global interest in African destinations is growing.
Donkor outlined TOUGHA’s plans to unify operators nationwide, spotlight lesser-known regional destinations and grow domestic tourism beyond Accra, Kumasi and Cape Coast.
“Every region has a story. Our aim is to build an authentic, inclusive tourism culture that celebrates all of Ghana,” she said.

She also highlighted the imbalance in Ghana’s outbound and inbound tourism promotion. Over 36,000 Ghanaians visited South Africa in 2024, yet Ghana’s presence in foreign tourism markets remains limited. “We must market Ghana with the same intensity abroad,” she stressed.
TOUGHA will launch a nationwide training program next month to strengthen tour packaging, pricing and service delivery—an initiative aimed at boosting professional standards across the industry.
Both the Minister and TOUGHA officials agreed that stronger regulation, targeted marketing and strategic storytelling are essential if Ghana is to compete with Africa’s top leisure destinations. They also emphasized the growing global appetite for cultural tourism—a trend Ghana is well positioned to lead with its music, cuisine, history and creative arts.
Also present at the meeting were Dr. Geoffrey Tamakloe, Director of Tourism, and Divine Kwame Owusu Ansah, Director of Culture and Creative Arts.
For a world increasingly seeking meaningful and culturally rooted travel experiences, Ghana is making its message clear: the doors are open, the culture is vibrant, and the Black Star is ready to shine even brighter.
Arts and GH Heritage
Inside Togo’s Abandoned Colonial Building, African Artists Reclaim Cultural Memory
A shared bowl of palm wine, a handful of kola nuts or a lively exchange between market traders can tell a story that words alone cannot capture.
In Atakpamé, Togo, artists Kojo Biney and Ray Agbo are exploring these everyday encounters as powerful expressions of African identity, using art to reconnect cultural memory with a complicated colonial past.
Their exhibition, Conversations: Symbolism and Lifestyle, forms part of the Karp Kamina Artists and Researchers Residency 2026.

Presented inside an abandoned German colonial building, the exhibition brings paintings and sculptures into dialogue with newspaper pages, creating an unusual encounter between personal memory, public history and contemporary African expression.
Reading the Symbols of Everyday Life
Atakpamé, known as the “city of seven hills”, sits within a cultural landscape shaped by Ana and Ewe-speaking communities. Here, social relationships are often expressed through gestures, shared rituals and objects whose significance extends beyond their practical use.
Biney and Agbo draw attention to these familiar practices, inviting audiences to recognise the cultural knowledge embedded in ordinary interactions.
Their work suggests that traditions survive not only through formal ceremonies or written records, but also through repeated acts of hospitality, negotiation and togetherness.
A Colonial Space, Reclaimed Through Art
The exhibition’s setting adds another dimension. A building associated with German colonial rule becomes a place where contemporary African artists examine the identities and relationships that history cannot fully contain.

The newspapers displayed alongside the artworks further complicate the encounter, prompting questions about whose stories are recorded and how collective memory is preserved.
Closing on October 16, 2026, the exhibition offers a timely reminder that heritage is not simply inherited; it is continually interpreted.

By transforming an abandoned building into a space for artistic exchange, Biney and Agbo invite visitors to see cultural memory as something communities can actively question, share and renew.
Arts and GH Heritage
Karp Kamina: How Artists Are Giving a Forgotten Radio Site a New Voice
An international residency in Togo is bringing history into conversation with contemporary art, inviting a new generation to rethink how cultural heritage is preserved and experienced.
The ruins of an old radio station might appear to belong to another time. At Karp Kamina in Togo, however, the past is finding new expression through music, dance, research and artistic experimentation.
On October 5, 2026, the Karp Artists and Researchers Residency opened with traditional music and dance, welcoming participants from Togo, Ghana, Benin, Norway and beyond for two weeks of creative exchange.

Their mission reaches beyond documenting history: it is about finding new ways to make that history matter today.
When History Becomes Creative Material
At the centre of the residency is Radio Kamina, whose history has shaped the site’s significance. Between 2016 and 2022, the programme concentrated on exploring more than a century of the station’s past.
The current initiative expands that work, inviting artists, academics, dancers, musicians and culinary practitioners to interpret the site through different creative disciplines.
The 2026 edition, themed Cultural Revitalization II: Reclaim • Reimagine • Revive, treats heritage as something that can evolve rather than remain confined to archives and physical remains.
Visits to historical and tourist sites around Karp Kamina provide further inspiration, connecting participants’ work to the surrounding cultural landscape and community.
A Shared Responsibility for Heritage

The residency also raises a question relevant across West Africa: who should shape the future of historic places?
Preservation requires more than artistic vision. Local residents, traditional leaders, public institutions and investors all have roles to play in ensuring that heritage initiatives benefit the communities connected to them.

With support from local authorities and other sponsors, the project hopes to strengthen Kamina’s artistic life and attract wider cultural and research interest.

For Ghanaian audiences familiar with ongoing efforts to preserve historic forts, palaces and traditional arts, the initiative offers a related lesson: history becomes more meaningful when communities can engage with it creatively.
At Karp Kamina, the past is not simply being remembered. It is being given room to speak again.
Arts and GH Heritage
Zogbéadji opens Karp Kamina Residency 2026
The 2026 edition of the Karp Kamina Artists and Researchers Residency began on a high note as the Zogbéadji Band, officially known as the Association Culturelle et Artistique Zogbéadji d’Atakpamé (ACAZOT), delivered a magnetic opening performance that transformed the gathering into a vibrant celebration of traditional music, dance, and cultural memory.
From the moment the drums began to speak, the atmosphere shifted. Drawing on years of discipline and experience, the performers unleashed a powerful blend of energetic dance and frenzied percussion that immediately captivated residents and participants.

Their performance was not merely entertainment; it felt like an encounter with a living cultural tradition, expressed through rhythm, movement, costume, and ritual.
At the heart of the presentation was the spectacular Tchébé dance, one of the most visually stunning traditional dance forms in the repertoire.
Perched on towering wooden stilts that can reach as high as six meters, the dancers performed daring acrobatics with extraordinary confidence and balance.
Their movements were at once graceful and ferocious, creating moments of genuine suspense as they seemed to defy both gravity and physical limits.
The soundscape was equally commanding. Led by Tsèviska Le Baobab, the ensemble generated an intense, ground-shaking pulse that seemed to travel through the audience’s bodies.

Among the instruments was the sacred Aran-Lakou, or grand talking tom-tom, whose deep, resonant voice holds significance in the local Ifè language and tradition. In the hands of experienced percussionists, the drum became more than an instrument; it became a vehicle for communication, ceremony, and collective memory.
Visually, the performers reinforced the music’s power with vibrant traditional costumes and fierce body paint, creating a striking spectacle that complemented the relentless rhythm of the drums.

A gentler counterpoint came from young kora player Marie Jo Atikpolater, whose soft, flowing melodies brought a moment of calm amid the intensity. Her playing showcased the evening’s remarkable range, moving seamlessly from explosive percussion to the kora’s delicate resonance.

As an opening statement for the Karp Kamina residency, the Zogbeadji Band offered more than a performance. It presented tradition as dynamic, physical, and enduring—capable of thrilling contemporary audiences while carrying a people’s memory and identity into the future.
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