Fashion & Style
How Ghana’s Kwaku Bediako Took African Fashion Global Through a Chance Encounter With Steve Harvey
Ghanaian fashion entrepreneur Kwaku Bediako has shared the behind-the-scenes story of how his vision to build a globally competitive African lifestyle brand evolved into a breakthrough partnership with American television icon Steve Harvey, helping propel African fashion onto the world stage.
In a recent interview featured on Earn Your Leisure Clips, Bediako recounted how his brand, Chocolate, grew from designing large-scale traditional African wedding attire into a globally recognised fashion label worn by some of the world’s most influential figures.
From Community Weddings to Global Vision
Bediako explained that his early success was rooted in a deep understanding of African communal culture. Unlike Western weddings that typically feature a handful of groomsmen and bridesmaids, his designs embraced traditional African ceremonies where entire communities play a visible role.
He recalled creating outfits for wedding parties with as many as 175 groomsmen, some spread across Ghana and Europe, particularly Spain. According to Bediako, the idea was symbolic—showing that marriage in African culture is backed by community, responsibility and collective protection.
While the model worked locally, Bediako said he soon realised that achieving his broader goal of building “the biggest African lifestyle brand in the world” required connecting Africa to its global diaspora and forging partnerships across fashion, sports and entertainment.
The Steve Harvey Moment
That opportunity came when Steve Harvey visited Ghana. With the help of mutual contacts, Bediako took a bold risk: designing a suit for Harvey without ever taking his measurements in person. Instead, he studied Harvey’s public appearances and social media posts, eventually identifying a rare casual photo that gave him confidence to proceed.
Despite Harvey’s initial reluctance to wear ready-to-wear clothing, the suit reportedly fit perfectly. The moment proved pivotal. Harvey immediately ordered several more suits for himself and his family and publicly endorsed the brand.
Bediako recalled Harvey’s words: “Yesterday’s prize is not today’s prize,” a phrase that later became symbolic of their partnership. Harvey went on to feature Bediako’s designs on Family Feud Africa, Miss World, and other major platforms, significantly boosting the brand’s international profile.
Expanding Africa’s Fashion Influence
Following the Harvey endorsement, Bediako said his brand gained validation from global cultural leaders and institutions. This led to collaborations with figures such as Idris Elba, the NBA and NBA Africa, as well as involvement in major cultural initiatives linked to Africa’s diaspora engagement.
He credited preparation, community values and strategic networking for his success, noting that African fashion has the potential to compete globally when culture, craftsmanship and opportunity align.
Bediako’s journey highlights how African creativity—when paired with strategic global partnerships—can reshape perceptions and create powerful economic and cultural opportunities.
Fashion & Style
The Teal Gown Putting Ghanaian Couture in the Global Spotlight
As guests turned heads and cameras flashed, one look rose above the noise: a breathtaking teal couture gown by Ghanaian fashion house Shapes By Nelson that transformed elegance into pure spectacle.
Sculpted to perfection, the mermaid silhouette clung confidently to the body before exploding into a dramatic flare, creating the kind of red-carpet moment that instantly dominates social media feeds and fashion conversations alike.
What makes the design unforgettable is its balance between softness and power. Intricate hand-beaded embellishments trail across the gown like winding vines, while illusion mesh panels create the striking effect of embroidery floating directly on skin. The craftsmanship feels deeply intentional.

Three-dimensional floral appliqués bloom across the dress with movement and texture, giving the entire piece a sculptural quality rather than the feel of a conventional evening gown.
The asymmetric neckline pushes the design firmly into modern couture territory. With its rich teal tone, the gown radiates confidence and beautifully complements darker skin tones in natural light.
In many ways, the look reflects a wider shift happening within African luxury fashion, where designers are no longer seeking validation from global fashion capitals but are confidently shaping their own visual language from Accra to Paris.

For Shapes By Nelson, this moment is bigger than one viral dress. It represents the growing appetite for Ghanaian couture that merges technical excellence with storytelling and identity.
The gown feels glamorous without losing wearability, dramatic enough for a grand occasion, yet timeless enough to remain iconic years from now.

In an era where fashion can often feel rushed and disposable, this teal masterpiece reminds audiences why couture still matters. It is craftsmanship with emotion, precision with personality, and proof that Ghana
Fashion & Style
Ghanaian Fashion Takes Centre Stage as Ghana Month Launches in Ethiopia
The bold colours of Ghanaian fashion swept through Ethiopia this week as Ghana Month opened with a striking celebration of African identity, turning fabric, craftsmanship and personal style into tools of diplomacy and connection.
Inside the sprawling Kuriftu African Village, guests moved through displays of handwoven Kente, tailored garments, and richly patterned GTP textiles while Ethiopian models confidently showcased collections by Ghanaian fashion brands.
It was one of the defining visual moments of the Tourism Trade Show, organised by Bridge54 and coordinated by the Black Star Experience Secretariat, led by Rex Owusu Marfo. Beyond the music and food, fashion became the language that instantly connected visitors from across the continent.
The decision to spotlight Ghanaian textiles in Addis Ababa carried a deeper meaning. Kente cloth, once reserved for royalty among the Ashanti people, has evolved into one of Africa’s most recognised symbols of pride and heritage.
Seeing it woven live before an international audience transformed the fabric from a souvenir into a living story of craftsmanship, identity and legacy.
What made the showcase especially compelling was the cross-cultural exchange unfolding on the runway and exhibition floor. Ethiopian models wore contemporary Ghanaian silhouettes with ease, while GTP Textiles announced plans to create prints tailored specifically for Ethiopian consumers.
The move hinted at a future in which African fashion brands no longer design solely for Western validation but increasingly for one another.
Fashion entrepreneurs and creatives at the event also used style as personal branding. Designers mixed traditional fabrics with modern cuts, presenting Ghana not simply as a tourism destination but as a creative force with export potential.
Alongside handmade chocolates from 57 Chocolate and skincare products from Skin Gourmet, the fashion presentations projected a polished image of Ghanaian lifestyle brands ready for continental expansion.
The timing felt significant. With visa-free travel to Ghana for Africans set to begin on May 25, conversations around mobility, collaboration and cultural exchange suddenly felt more tangible. In Addis Ababa, clothing was not treated as decoration.
It became evident that African fashion is entering a new phase — one shaped less by borders and more by shared ambition.
Fashion & Style
Nana Akua Addo’s AMVCA Look Sparked Awe Then an International Fashion Dispute
The applause had barely faded from the Africa Magic Viewers’ Choice Awards red carpet before one of the continent’s most talked-about fashion moments turned into a full-blown creative dispute.
At the centre of it all is Nana Akua Addo, the Ghanaian style icon whose dramatic cathedral-inspired gown instantly dominated social media during this year’s AMVCA in Nigeria.
Towering, sculptural, and unapologetically theatrical, the outfit transformed the actress and fashion personality into the evening’s most photographed figure — exactly the kind of cultural moment she has built her brand around.
Across Africa’s entertainment and fashion industries, Nana Akua Addo has become synonymous with high-concept red carpet dressing. While many celebrities aim for glamour, she consistently pursues spectacle.

Her fashion choices are rarely safe, often architectural and designed for virality in an era where Instagram impressions can rival television audiences.
That strategy worked again at the AMVCAs.

Fashion commentators compared the gown to wearable art, praising its striking resemblance to Europe’s grand Gothic cathedrals. But admiration quickly gave way to controversy after international label ALmée Couture publicly accused the Ghanaian star of using a concept the fashion house claims it developed during earlier design discussions.
According to the brand, the Cologne Cathedral-inspired idea evolved into a fully realized couture direction under their creative process before the collaboration allegedly ended. The label insists it retained ownership of the developed artistic interpretation after issuing a refund.

Nana Akua Addo rejected the claims almost immediately.
In a fiery social media response, she argued that the vision originated from her personal concept boards and creative references long before any atelier became involved.

Sharing screenshots of private exchanges, she claimed the designer declined to execute the ambitious structure she wanted due to its complexity — forcing her to commission another creator.
The dispute has reopened an increasingly relevant conversation inside African fashion: who truly owns a couture idea? In an industry where celebrity muses, stylists and designers often collaborate closely, the lines between inspiration, authorship and execution can become blurred.
Yet beyond the legal arguments and Instagram statements lies something bigger. African red carpets are no longer treated as regional entertainment sideshows. They are now global fashion stages where branding, artistry and influence carry enormous commercial and cultural value.
And once again, Nana Akua Addo understands the assignment better than most: in modern celebrity fashion, attention is currency — and controversy only increases its value.
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