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The Twi-Dubbing Revolution: What Ghana’s Love Affair with Foreign Telenovelas Says About Local Storytelling

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One of Ghana’s most remarkable television success stories did not begin in a studio in Accra. It arrived from thousands of kilometres away—complete with elaborate weddings, family feuds and endless cliffhangers.

Yet what transformed these imported dramas into a national obsession was not where they came from, but how they were retold.

For many Ghanaians, the memory is instantly familiar. A dramatic scene appears on screen, but instead of Hindi, the actors speak fluent Twi. Mothers pause their evening chores, taxi drivers debate the latest betrayal, and hair salons turn up the television so everyone can follow the unfolding drama.

Somehow, stories produced for audiences in India suddenly felt as though they belonged in Kumasi, Accra, or Sunyani.

The phenomenon began in the early 2010s when Ghanaian television stations searched for affordable but engaging programming. Indian, Mexican, and Philippine telenovelas offered gripping plots and large episode catalogues.

The real breakthrough, however, came when broadcasters invested in local-language dubbing.

Rather than translating dialogue word for word, Ghanaian voice actors and scriptwriters adapted conversations into expressions that resonated with local audiences. Proverbs replaced literal translations.

Humour reflects everyday Ghanaian life. Arguments sounded like family disputes overheard in neighbourhood compounds. The result was something far more powerful than translation—it became cultural adaptation.

Series such as Kumkum Bhagya gained devoted followings, proving that audiences respond as much to emotional authenticity as they do to familiar settings. Characters became household names, and fictional families were discussed with the same passion reserved for real-life celebrities.

The popularity of Twi-dubbed television also demonstrated the remarkable flexibility of language. It showed that storytelling can cross continents when adapted with care and cultural understanding.

Viewers were not simply consuming foreign entertainment; they were experiencing stories through a distinctly Ghanaian lens.

Yet the success of these productions raises an important question about the country’s creative future.

If Ghana possesses the talent to reinterpret international dramas so effectively, could that same creativity produce original television series capable of captivating audiences both at home and abroad?

The country’s film and television industry already has the ingredients: accomplished actors, skilled voice artists, compelling oral traditions, and generations of storytellers.

The enthusiastic audiences showed for dubbed dramas suggest there is an equally strong appetite for locally produced stories that reflect contemporary Ghanaian life while maintaining the emotional intensity viewers have come to enjoy.

The legacy of the Twi-dubbing era extends beyond entertainment. It proved that language is more than a communication tool—it is a bridge between cultures.

It also reminded broadcasters and filmmakers that audiences value stories that feel emotionally familiar, regardless of where they originate.

Perhaps the next television phenomenon will not begin with an imported script waiting to be translated. It will begin with a Ghanaian story, told in a Ghanaian voice, and shared confidently with the rest of the world.

Sights and Sounds

Mind Craft Camps Accra Turns School Holidays into Adventures in Creativity and Discovery

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For children, a school holiday is an invitation to explore, imagine and play. For parents, finding activities that keep young minds engaged while providing a safe, supervised environment can be a challenge.

In Accra, Mind Craft Camps offers a way to bring both needs together, turning school breaks into opportunities for creativity, discovery and practical learning.

Organised by Cheeky Monkey Club, a provider of holiday camps in Ghana’s capital, Mind Craft is a multi-activity, outdoor-based programme built around invention literacy and skill development.

Its approach gives children room to enjoy their holidays while engaging in imaginative activities designed to encourage curiosity and new skills.

The camps run around school holidays throughout the year, with the summer programme taking place from July through August. Sessions run from 9am to 3pm and welcome children aged three to 12, offering families a structured option during the long school break.

A key feature is the way children are grouped according to age. Participants aged three to five, six to eight, and nine to 12 are placed in separate groups, allowing activities to be suited to their different stages of development.

This arrangement helps ensure that younger children and older participants can engage with programmes appropriate to their abilities and interests.

Located in East Legon and Cantonments, Mind Craft also offers parents flexibility when planning their children’s holiday schedules. Depending on availability, families can choose drop-in sessions, half-day or full-day attendance, bookings for the entire summer, or weekly packages.

Fees are charged in Ghanaian cedis, with options starting from GH₵100, making it possible for parents to consider different arrangements based on their schedules and budgets.

By combining outdoor activities, supervised play and skill-building, Mind Craft Camps presents school holidays as more than a pause from classroom learning.

They become an opportunity for children to experiment, make discoveries and develop their abilities while enjoying the freedom of play.

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Sights and Sounds

From Fresh Sushi to Korean Bulgogi: Discovering Ninano in Ghana

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Step inside Ninano Korean and Japanese Restaurant, and the atmosphere offers a welcome escape from the familiar.

With its distinctive wooden interiors, freshly prepared sushi and traditional East Asian dishes, the restaurant brings a taste of Japan and Korea to Ghana, creating a dining experience that has attracted both international attention and expatriate diners.

For Japanese and Korean nationals living and working in Ghana, Ninano offers familiar flavours far from home.

For other diners, it presents an opportunity to explore two celebrated Asian culinary traditions under one roof.

Japanese cuisine takes centre stage through freshly prepared sushi and udon noodles. Thick and satisfying, udon is a Japanese wheat-flour noodle commonly served in a hot broth, offering a comforting alternative to lighter dishes.

Sushi, meanwhile, provides a fresh, carefully prepared option that has helped the restaurant gain recognition beyond Ghana, including a feature on Japanese television.

Korean food brings a different character to the menu. Bulgogi, a popular Korean dish whose name translates roughly to “fire meat”, features thin slices of beef or pork marinated before being grilled.

Its savoury, richly seasoned flavour makes it a natural companion to the restaurant’s Japanese offerings.

Yet Ninano’s appeal extends beyond the food. Live music adds to the atmosphere, while large-screen televisions occasionally show live sports and other events.

The bar serves cocktails, wines, soft drinks and Japanese and Korean favourites, giving guests another reason to linger after their meal.

Service and ambience also contribute to the experience. Previous diners have praised the speedy service and quality of the food, describing the restaurant’s wooden setting as an environment that can momentarily make them feel as though they have travelled beyond Ghana’s borders.

Ultimately, Ninano offers more than a menu of Asian specialities. It provides a meeting point for familiar tastes and new discoveries, making it a distinctive destination for sushi lovers, Korean food enthusiasts and anyone seeking an East Asian dining experience in Ghana.

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EPP BookShop at Legon: A Destination for Students, Families and Book Lovers

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A child searching for their first picture book, a university student hunting for a prescribed textbook or a reader hoping to find their next favourite novel can all begin their search at the same place: EPP BookShop at Legon City Mall.

Located at 7 Lagoon Street, off Giffard Road, the Legon branch brings together books for different ages, interests and stages of learning.

Its appeal lies in the range of titles available, making it a useful stop for families preparing children for school, students pursuing higher education and readers looking beyond the classroom.

From a Small Accra Shop to a Growing Book Business

EPP Books began in 1991 as a modest bookshop in Accra, occupying a space of no more than 20 square metres.

Over the years, it grew into a chain with branches across the West African sub-region, expanding its reach beyond its original location.

That journey reflects the continuing need for accessible books in homes, schools and educational institutions.

For many learners, textbooks and supplementary readers are essential tools, while novels and self-help books offer opportunities for entertainment, personal growth and discovery.

Books for Different Stages of Life

At the Legon branch, the selection spans preschool materials, children’s readers, school curriculum books, secondary-school textbooks and university-level titles. Customers can also browse bestselling novels and books on personal development.

EPP BookShop serves both retail and wholesale customers, giving individual readers and organisations options for purchasing books. If a particular title is unavailable on the shelves, the shop can also arrange to order it.

For residents, students and visitors in the Legon area, the branch offers more than a place to buy reading materials. It provides a practical starting point for the search for knowledge, whether that begins with a child’s first schoolbook or a reader’s next literary adventure.

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