Culture
Meet Kwame Adusei: The Ghanaian Designer Dressing Hollywood’s A-List
Ghanaian fashion designer Kwame Adusei is steadily cementing his place on the global fashion map, dressing some of Hollywood’s biggest stars while redefining gender-fluid luxury with distinctly African roots.
Adusei’s rising profile was highlighted in a 2024 Vogue feature, which described him as “quickly becoming a staple in celebrity closets.” He has also been featured in other top news media in America.
His designs—celebrated for their bold tailoring, sensuality, and exploration of androgyneity—have been worn by international stars including Beyoncé, Kylie Jenner, Lori Harvey, Kali Uchis, Ciara, and Reneé Rapp.

From Ghana to the Global Fashion Stage
Before gaining international attention, Adusei spent a decade building his craft in Ghana, where precision tailoring and construction formed the backbone of his work. That foundation, he says, shaped his ability to respond creatively under pressure.
“In Ghana, people bring two or three yards of fabric from the market and show you a picture of Beyoncé and say, ‘I want the same outfit,’” Adusei recalled in the Vogue interview. “You’d better not say you can’t make it.”
That demanding environment refined his technical skills and eye for detail, even leading him to collaborate closely with French ateliers, where he became fluent in French and deepened his understanding of couture-level craftsmanship.
A Cold Start in New York, a Creative Home in Los Angeles
Seeking new challenges, Adusei moved from Ghana to New York City, only to discover that winter was an unexpected test. “Moving straight from a tropical place to New York, you find out that the trench coat is not as warm as you think,” he joked.
He later relocated to Los Angeles, where his brand found a more natural fit. In just two years, Adusei has opened a storefront on Doheny Drive in West Hollywood, placing his label at the heart of one of the world’s most influential fashion and entertainment hubs.

African Identity at the Core
Despite relocating abroad, Adusei made a conscious decision to place his African identity at the center of his brand. He chose to name the label after himself—a move he initially found daunting.
“It is very vulnerable,” he said. “If you have your name on something, you have to earn it.”
For Adusei, the decision reflects a desire to challenge global perceptions of African fashion.
“When I moved to LA, I realized that a lot of people didn’t have a reference when it comes to African fashion,” he noted, despite the continent’s rich design heritage.
Redefining Androgyny Through Tailoring
Adusei’s work is widely recognized for its exploration of gender-neutral fashion, though he is careful to distinguish his approach from conventional menswear-inspired designs. His philosophy centers on tailoring garments to flatter women’s bodies while drawing inspiration from masculine silhouettes.
“With most gender-neutral clothing, the cut is fundamentally for the male body,” he explained. “There’s a way to cut the same fabric so the female body looks way sexier, more protected, and very comfortable.”
This balance of form and function has become a signature of his brand.

Inspired by Kente and West African Tradition
One of Adusei’s key inspirations comes from traditional West African wedding ceremonies, where families use the same Kente cloth but create unique designs through individual tailors.
“It’s the most beautiful ceremony because everybody looks very different, but it’s the same type of fabric,” he said.
While the African influence may not always be immediately visible, Adusei describes it as the “beating heart” of his fashion philosophy—informing his emphasis on individuality, craftsmanship, and cultural continuity.
Ghana on the Global Fashion Map
As Adusei’s designs continue to appear on red carpets and in high-profile editorial spreads, his journey underscores the growing global influence of Ghanaian creatives.
His success highlights how African designers are not only participating in global fashion, but actively reshaping it—on their own terms.
Arts and GH Heritage
Before Netflix, There Was Mobile Cinema: The Untold Story of Ghana’s Bootleg Movie Posters
Long before streaming platforms and multiplex cinemas reached African audiences, films arrived in many Ghanaian towns by pickup truck. A television is balanced in the back. A VCR carefully wrapped in cloth.
A noisy generator rattling beside plastic chairs under the night sky.
This was Ghana’s mobile cinema era — a travelling film culture that transformed football parks, community centres, and roadside spaces into makeshift movie theatres throughout the late 1980s and 1990s.
But perhaps the most enduring legacy of that era was not the movies themselves. It was the posters.
The Art of Imagining a Film You’ve Never Seen
Hand-painted on flour sacks and recycled canvases, Ghana’s bootleg movie posters became legendary for their wild creativity. Arnold Schwarzenegger might appear with glowing red eyes. Vampires grew extra limbs. Martial arts heroes carried impossible weapons. Horror films looked even more terrifying than the originals.
The reason was simple: many of the artists had never actually watched the films they were hired to promote.
Instead, painters relied on fragments — a title, a short description, sometimes a blurry cassette cover — before filling the gaps with their own imagination. Accuracy mattered less than attention. The posters needed to stop people in their tracks and convince an entire village that tonight’s screening was worth attending.
In the process, Ghanaian artists unknowingly created one of the most distinctive forms of pop art in modern African history.
From Village Walls to Global Galleries
Though mobile cinema faded with the spread of television, DVDs, and digital media, the posters survived.
Collectors around the world began treating them as valuable artworks rather than disposable advertisements.
Today, galleries such as the Chicago-based Deadly Prey Gallery work with original Ghanaian artists and younger painters to preserve the tradition for a growing international audience.
What makes the posters remarkable is not just their humour or exaggeration. They capture a specific Ghanaian moment — a time when cinema was communal, improvised, and deeply local.
Hollywood stories arrived in rural Ghana, but they were reinterpreted through the brushstrokes, humour, fears, and imagination of Ghanaian artists.
The result was not imitation. It was cultural translation — loud, inventive, and impossible to forget.
Festivals & Events
The Home Expo Connecting African Creativity with Global Real Estate Trends
In a city where sleek apartment towers rise beside roadside kente stalls and family homes echo generations of history, Accra has become one of Africa’s most fascinating places to talk about the future of living.
This September, that conversation takes center stage at the Africa-Dubai Home Expo 2026, an ambitious gathering that brings together architecture, interior design, construction, and real estate under one roof at the Accra Marriott Hotel.
More than a trade exhibition, the event reflects the growing cultural and economic ties between Africa and the United Arab Emirates. As cities across the continent rapidly expand, conversations around housing, urban identity, sustainability, and smart living have become increasingly important.
The expo positions Accra at the heart of those discussions, creating a meeting point for developers, designers, investors, policymakers, and everyday homeowners curious about how African cities will evolve in the coming decades.
Visitors can expect an energetic mix of innovation and inspiration. Exhibition halls will feature contemporary home interiors, smart home technologies, sustainable building materials, and modern architectural concepts tailored for African lifestyles and climates.
Workshops and panel discussions will explore everything from affordable housing and urbanization to green building practices and real estate investment opportunities across the continent.
But the experience extends beyond business networking. Events like this have become cultural showcases in their own right, reflecting how Africans are redefining luxury, comfort, and community through design.
Guests will encounter a blend of local creativity and international influence — from African-inspired interior aesthetics to cutting-edge innovations arriving from Dubai and beyond.
For international visitors, the expo offers a window into the confidence and creativity shaping modern Ghana.
For locals, it presents an opportunity to reconnect with the changing identity of home itself — how people live, build, decorate, and imagine the future in one of West Africa’s fastest-growing capitals.
Accra’s energy has always come from its ability to merge tradition with ambition.
The Africa-Dubai Home Expo 2026 promises to capture both, making it one of the city’s most intriguing lifestyle and real estate events of the year.
Festivals & Events
Drums, Horses and Royalty: Inside Ghana’s Damba Festival
Before sunrise, the streets of Tamale begin to stir. Drums roll through the cool northern air, horses decorated in bright fabric stamp against the earth, and chiefs dressed in flowing smocks emerge to cheers from gathered crowds.
By midmorning, the city has transformed into a spectacle of colour, movement, and reverence as the Damba Festival unfolds — one of northern Ghana’s most treasured cultural celebrations.
Celebrated in towns such as Tamale, Nalerigu, and Wa during the Dagomba lunar month of Damba, the festival traces its origins to Islamic traditions marking the birth and naming of the Prophet Muhammad.
Over centuries, however, Damba evolved into something uniquely rooted in the history of the Dagomba kingdom and the wider cultures of northern Ghana.
Today, while its spiritual origins remain respected, the festival is equally a grand celebration of chieftaincy, heritage, and communal identity.
At the heart of Damba are the chiefs. Processions of royals on horseback move through packed streets as traditional drummers and praise singers accompany them with rhythms that seem to shake the ground itself.
Elders gather in courtyards to exchange greetings, settle disputes, and reaffirm bonds between families and communities. Young men display horsemanship skills in thrilling rides, while women dressed in richly patterned cloth prepare food for visiting relatives and guests.
The atmosphere carries both ceremony and celebration. In one moment, solemn prayers and traditional rites honour ancestors and leadership; in the next, dancing erupts as crowds follow drummers late into the evening.
The festival also serves as an important homecoming, drawing people from across Ghana and the diaspora back to their ancestral towns.
For many in northern Ghana, Damba is more than an annual event. It is a living archive of memory and authority, preserving traditions that continue to shape identity in a rapidly modernising world.
It reminds younger generations of the enduring place of chiefs, oral history, music, and kinship within society.
To witness Damba is to encounter northern Ghana at its most vibrant — proud, welcoming, and deeply connected to its past.
For travellers seeking experiences beyond the ordinary, the festival offers not just a celebration but an immersion into the heartbeat of Dagbon culture.
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