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Accra to Host Top US and Canadian Business Schools at SEED Business School Festival 2026

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For one afternoon in Accra this August, the world’s leading business schools will be just a conversation away.

Instead of travelling across continents to meet admissions teams, aspiring MBA and master’s students can connect directly with representatives from some of the most respected universities in the United States and Canada—all under one roof at the Accra Marriott Hotel.

The SEED Business School Festival 2026, organised by SEED Global Education, returns to Ghana on Sunday, August 23, bringing together admission directors from more than ten internationally recognised business schools.

Institutions including Duke University’s Fuqua School of Business, Georgetown University’s McDonough School of Business, Arizona State University’s W. P. Carey School of Business, Queen’s University’s Smith School of Business, York University’s Schulich School of Business and the University of Texas at Austin’s McCombs School of Business are among those expected to meet prospective students in person.

The festival reflects Ghana’s growing role as a regional hub for higher education and international career development. As increasing numbers of young professionals seek global qualifications while maintaining strong ties to Africa, events like this bridge local ambition with international opportunity.

They also demonstrate how Accra has become a meeting point where education, innovation and global partnerships intersect.

Visitors can expect far more than an information fair. Admission directors will offer one-on-one conversations, helping attendees understand programme requirements and application strategies.

Workshops will cover GMAT preparation, scholarship opportunities, student financing and the career advantages of postgraduate business education.

Professional CV reviews, networking sessions with alumni and fellow applicants, and guidance on choosing the right MBA or specialised master’s programme create a practical experience that extends beyond brochures and presentations.

A standout feature is the SEED Golden Ticket Club, an exclusive initiative that gives selected high-achieving candidates additional face time with admission directors, access to scholarship opportunities, networking mixers and discounts on GMAT and GRE preparation resources.

Whether you’re a Ghanaian professional planning your next career move or an international visitor exploring West Africa’s emerging education landscape, the SEED Business School Festival offers an inspiring glimpse into how global education is becoming more accessible from Accra. It is a reminder that sometimes the journey to a world-class classroom begins with a single conversation.

Festivals & Events

Why Agona Nyakrom and Swedru Come Alive Every August for Akwambo

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Before sunrise, the sound of cutlasses striking brush echoes through the roads leading into Agona Nyakrom and Agona Swedru.

Men and women move together beneath the August sky, clearing footpaths, sacred routes and communal spaces that have become overgrown with weeds and undergrowth.

By midmorning, the work has transformed into celebration: drums roll, voices rise, and the towns begin to pulse with the energy of Akwambo Festival.

Known locally as Akwan-bo, meaning “clearing the path,” the festival is one of the most distinctive traditions of the Agona people in Ghana’s Central Region.

Its origins reach back generations, when communities depended on shared roads, rivers and sacred sites for trade, farming and worship. Clearing these pathways was both a practical necessity and a symbolic act—removing obstacles so that people, blessings and good fortune could move freely.

The festival’s most striking spectacle arrives the following day. Crowds gather as groups of celebrants appear covered in clay, their bodies painted in pale earth tones that give them an almost otherworldly appearance.

They carry twigs and tree branches aloft while drummers set a relentless rhythm and dancers weave through the streets. The procession is accompanied by bursts of musket fire, whose sharp reports cut through the air and announce the community’s unity, courage and continuity with the past.

For residents, Akwambo is far more than a colourful parade. Families reunite, disputes are settled, and younger generations learn the stories and customs that define Agona identity.

Elders offer prayers for protection, prosperity and a fruitful season, while traditional authorities reaffirm their bond with the people they serve.

In an era of rapid urban change and migration, Akwambo remains a powerful reminder that heritage is not something stored in museums—it is something lived together in streets, shrines and family compounds.

The festival keeps memory alive while strengthening the social ties that hold the community together.

For travellers seeking a deeper understanding of Ghana beyond its beaches and castles, witnessing Akwambo offers something rare: the chance to see a tradition that is simultaneously practical, spiritual and joyfully communal.

To stand among the drummers, feel the earth tremble beneath dancing feet and watch the clay-covered procession pass by is to encounter the enduring heartbeat of Agona itself.

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Festivals & Events

An Evening of Conversation and Community Awaits at LOLA Africa Liberty Mixer Night

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Some of the most meaningful journeys begin not with sightseeing, but with conversation. On Sunday, August 2, Accra’s welcoming spirit will once again take center stage as professionals, changemakers, entrepreneurs, and curious visitors gather at La Villa Boutique Hotel & Soprano Restaurant for the LOLA Africa Liberty Mixer Night—an intimate evening where ideas travel as freely as friendships.

Background and Significance of the Event

Organised as the closing social event of the LOLA Africa Leadership Retreat, the mixer celebrates something that has long shaped Ghanaian society: the value of community.

Across the country, meaningful discussions often happen around shared meals, lively gatherings, and open exchanges of perspectives.

The Liberty Mixer embraces that tradition by creating a welcoming space where chapter leaders, local partners, and newcomers can meet on equal footing.

The event reflects Ghana’s growing reputation as a destination for dialogue, entrepreneurship, and civic engagement.

As Accra continues to attract innovators, investors, creatives, and members of the African diaspora, gatherings like this demonstrate that the city is becoming more than a business hub—it is also a place where networks are built through genuine human connection.

What Visitors Can Experience

Running from 8:00 p.m. to 9:30 p.m., the evening promises relaxed conversations in the elegant surroundings of La Villa Boutique Hotel, one of Accra’s charming boutique venues known for its tranquil atmosphere. Guests receive a complimentary welcome drink, setting the tone for an evening designed around conversation rather than formal speeches.

Visitors can expect to meet liberty-minded leaders from Ghana and across Africa, exchange ideas on leadership and social change, and learn more about the broader liberty movement. The intimate setting encourages authentic interactions, making it easy for first-time attendees to feel included.

While the programme centres on networking, the experience is enriched by Ghana’s renowned hospitality, where strangers quickly become acquaintances over refreshments and thoughtful discussion.

Why Tourists and Locals Should Attend

For international visitors, the mixer offers a rare opportunity to experience Accra beyond its famous beaches, museums, and markets. It provides insight into the city’s vibrant intellectual and entrepreneurial community while fostering meaningful cross-cultural exchanges.

For Ghanaians, the evening is a chance to reconnect with fellow professionals, discover new partnerships, and engage with ideas shaping conversations across the continent. Whether you’re a student, entrepreneur, policymaker, or simply someone eager to expand your network, the event offers an environment where dialogue takes precedence over hierarchy.

Closing

The LOLA Africa Liberty Mixer Night reminds us that travel is as much about the people we meet as the places we visit. For anyone seeking thoughtful conversation, fresh perspectives, and an authentic taste of Accra’s welcoming social culture, this gathering promises an evening well spent.

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Festivals & Events

When History Roars: Discover the Tradition and Pride of Ada’s Asafotufiam Festival

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The first sound is impossible to ignore. A burst from ceremonial muskets rolls across the coastal plains of Ada, followed by the rhythmic beat of drums and jubilant cheers.

Chiefs dressed in magnificent kente cloth and richly adorned regalia lead colourful processions through the streets as dancers, elders and families gather to celebrate one of Ghana’s most historic festivals.

For several days, Ada becomes a living stage where history is not simply remembered—it is relived.

Asafotufiam, celebrated by the people of Ada in Ghana’s Greater Accra Region, begins on the last Thursday of July and reaches its grand climax on the first Saturday of August.

The festival commemorates the victories won by Ada warriors who defended their communities during historic battles.

The name itself reflects its military roots, with “Asafotufiam” referring to the firing of muskets after battle to announce triumph and honour those who fought with courage.

Although centuries have passed since those conflicts, the festival continues to preserve the bravery, discipline and unity that shaped the identity of the Ada people.

It is a reminder that freedom and peace were earned through sacrifice and collective determination.

Throughout the celebration, tradition fills every corner of the community. Chiefs and queen mothers parade in elaborate processions, accompanied by traditional musicians whose drums and horns create an atmosphere charged with excitement.

Ceremonial musket firing remains one of the festival’s defining moments, echoing the victory salutes of Ada’s ancestors.

Historical re-enactments, storytelling and cultural performances allow younger generations to understand the struggles and achievements of their forebears while offering visitors a vivid window into Ghana’s rich heritage.

The festival also serves as an important homecoming. Families return from across Ghana and abroad to reunite with relatives, settle community matters and celebrate their shared roots.

Local businesses thrive as visitors fill markets, restaurants and guesthouses, making Asafotufiam not only a cultural occasion but also an important contributor to the local economy.

Spiritually, the festival reinforces respect for ancestors and gratitude for the peace enjoyed today.

Socially, it strengthens community bonds and passes cherished traditions from one generation to the next.

For travellers seeking more than beautiful landscapes, Asafotufiam offers an unforgettable encounter with Ghana’s living history.

It is a celebration where every drumbeat, procession and ceremonial musket salute tells the enduring story of a people whose courage continues to shape their identity.

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