Culture
Maison Martell Brings Luxury and Culture to AfroFuture Festival 2025: A Global Celebration of African Heritage in Ghana
The Maison Martell Experience at AfroFuture Festival 2025 was a standout highlight of the year, transforming the annual music and cultural event into an unforgettable fusion of high-end luxury, artistry, and Pan-African pride.
Held from December 27–28, 2025, at the scenic Prampram Beach in Greater Accra, AfroFuture Festival 2025 drew thousands of attendees from across the continent and the diaspora for two days of world-class music, art, fashion, and cultural showcases.
Maison Martell, the renowned French cognac house with deep roots in craftsmanship and heritage, elevated the experience through a carefully curated activation that blended sophistication with authentic African storytelling.
The Martell lounge and VIP areas featured elegant design inspired by the brand’s legacy of excellence, offering festival-goers premium cognac tastings, signature cocktails, and immersive moments that celebrated creativity and celebration. Attendees enjoyed exclusive Martell-branded merchandise, photo opportunities, and live performances that echoed the festival’s theme of unity, innovation, and cultural pride.
“The Maison Martell Experience was more than a sponsorship — it was a genuine partnership in celebrating African excellence and the global influence of our shared heritage,” said festival organizers.

The activation highlighted Martell’s commitment to supporting African talent and cultural movements, aligning perfectly with AfroFuture’s mission to create a platform where tradition meets modernity.
For the global African diaspora and international visitors, the collaboration served as a powerful reminder of Ghana’s role as a cultural and creative hub. AfroFuture 2025 not only delivered unforgettable music lineups but also reinforced the country’s position as a destination for meaningful cultural experiences that connect past, present, and future.
Arts and GH Heritage
Where Ghana’s Artistic Past Meets Its Next Generation
Every memorable art gallery begins with someone who believes a painting deserves more than a wall—it deserves an audience.
In Accra, that belief has shaped Berj Art Gallery into one of Ghana’s enduring champions of West African art.
Founded in 1996 by collector Joyce Quarshie, Berj emerged at a time when many Ghanaian artists were still searching for spaces that could connect their work with wider audiences.
More than three decades later, Quarshie’s commitment has grown into a gallery that celebrates both established masters and emerging voices under one roof.

A Living Story of West African Art
Walking through Berj feels less like entering a showroom and more like stepping into a conversation across generations.
Bold paintings share space with finely carved wooden sculptures, bronze works catch the light from different angles, and photographs add contemporary perspectives to centuries-old artistic traditions.
The gallery’s strength lies in that balance. Acclaimed painters stand alongside rising talents, creating a rare opportunity for visitors to see Ghana’s artistic evolution unfolding in real time.
It is a reminder that culture is not frozen in history; it continues to grow with every new brushstroke and every fresh creative voice.
More Than a Gallery
For international visitors exploring Accra, Berj offers something deeper than a sightseeing stop. It opens a window into Ghana’s creative identity, where craftsmanship, storytelling and heritage intersect.
As the gallery continues hosting exhibitions that bring together local and international artistic influences, it reinforces a simple but powerful truth: preserving culture is not only about protecting the past.
It is about creating spaces where the next generation of artists can imagine—and exhibit—the future.
Reels & Social Media Highlights
Medikal in Church and ‘Cheater’ Memes
Ghana’s social media spaces were ablaze on Tuesday, September 7, 2026, as a potent mix of celebrity worship, relationship debates, and viral security concerns captured the nation’s attention.
The digital streets of Facebook and X (formerly Twitter) were anything but quiet, showcasing the country’s unique blend of humour, outrage, and cultural commentary.
@prophetelbernardsfanpage Prophet Bernard Elbernard Nelson-Eshun weeks ago invited Medikal and he showed up at Spiritlife Revival Ministries #prophetbernardelbernard #bernardelbernard #viral #fyp #SpiritlifeRevivalMinistries ♬ original sound – ProphetElbernards_fanpage
One of the most surprising viral moments featured Ghanaian rapper Medikal, whose surprise appearance at Prophet ElBernard’s Spiritlife Revival Ministries sparked widespread discussion.
Dressed sharply and actively participating in worship, the rapper’s presence challenged perceptions about the intersection of secular celebrity and faith, quickly becoming a top-trending conversation.
Meanwhile, a major debate erupted over the Joy Prime podcast ‘Talk Your Shhh‘ after a panellist advised women to pursue married men they considered “good”.
The comments, perceived as promoting infidelity, drew sharp backlash. Celebrities like Efia Odo and Moliy condemned the advice, fueling a fiery debate about morality and media influence.
Adding a lighter, cross-border twist, a new Ghanaian marriage registry app named Marrify went viral—but for an unexpected reason.
The app’s promotional image featured South African actor S’dumo Mtshali, who has become a pan-African meme for infidelity.
Ghanaians and South Africans flooded the timeline with jokes, dubbing him the “Face of Cheaters” as the app allowed users to check marital status.
Concerns over security also trended after a disturbing CCTV clip of a daylight armed robbery circulated widely, sparking outrage and fear.
TRENDING 🇬🇭🚨:
— WithAlvin 🇬🇭 (@withAlvin__) September 7, 2026
CCTV Footage Shows How Robbers Entered a Home, Shot, and Made Off With Valuables
These robbers are getting bolder by the day! I trust the Ghana Police pic.twitter.com/35ZZXfTOpS
The nation’s social mood oscillated between humour and serious debate, reflecting a society deeply engaged with faith, celebrity culture, and pressing social issues.
Arts and GH Heritage
The Stories We Live With: Inside Nubuke Foundation’s Weight of the Ordinary
A family photograph resting on a shelf may look like decoration. A half-finished piece of woven cloth may seem incomplete. A living room may simply be a place to sit.
At Nubuke Foundation in Accra, however, these familiar things are being asked to tell deeper stories.
Weight of the Ordinary, a group exhibition featuring Josiah Tsibu Manu, Priscilla Agbeti, Blanche Boni-Mississo, King David Osabutey (Kakalicka) and Sena Burgundy Appau, turns its attention to the overlooked details of daily life—and finds history hiding there.
Manu’s domestic interiors are particularly evocative. Furniture, photographs and household details become unofficial archives, recalling how Ghanaian homes often carry memories that never enter formal histories.
In Agbeti’s unfinished woven works, meanwhile, labour refuses to disappear behind polished craftsmanship.
The incomplete becomes deliberate, leaving viewers to consider the economic and social histories carried by textiles.

Elsewhere, Boni-Mississo examines how spaces determine who can move freely and who is kept at the margins. Kakalicka draws on Akan cosmology through his Ɔhɔhoɔ, or stranger, connecting questions of displacement and belonging with indigenous ideas.
Appau’s monumental blue figures turn inward, contemplating the uncertainty and possibility of becoming.
Together, the artists suggest that the everyday is not neutral. It is where memory is stored, identities are formed and social boundaries are experienced.
For audiences in Ghana and abroad, the exhibition offers an invitation to look again at what familiarity can conceal. Sometimes, the objects closest to us have the most to say.
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