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Ghana Ranked 9th Globally in Cultural and Creative Services — New Global Innovation Index Shows

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Ghana’s cultural and creative industries have earned global recognition, with the country placing 9th in the world for Cultural and Creative Services Exports in the newly released Global Innovation Index 2025.

The recognition is a remarkable achievement that highlights the expanding influence of Ghanaian culture, music, fashion, film, and art on the international stage.

While Ghana’s overall Global Innovation Index (GII) ranking stands at 101 out of 139 economies, the standout performance in the creative sector shows a growing strength in innovation outputs where culture meets commerce.

Image by Freepik

Ghana’s Global Creative Impact

The Cultural and Creative Services Exports metric tracks how countries sell creative outputs — such as music, film, design, and digital content — across borders. Ghana’s top-10 placement reflects not just the popularity of its cultural exports but also the economic potential of its creative ecosystem.

This rise comes amid broader growth in the global creative economy, which is estimated to generate more than $2 trillion annually, accounting for approximately 3.1 percent of global GDP. Africa alone is estimated to employ millions in cultural and creative roles, driving job creation and economic diversification.

Ghana’s creative rise includes achievements in several key areas:

  • Music and Entertainment: Ghanaian artists such as Sarkodie, Stonebwoy, Black Sherif and Amaarae continue to build global audiences through streaming platforms, collaborations, and international tours — amplifying the country’s cultural footprint.
  • Fashion and Design: Ghanaian fashion designers are gaining global visibility, merging Afrocentric aesthetics with contemporary design, attracting attention from international markets and fashion weeks.
  • Film and Visual Arts: Ghanaian cinema and visual artists are increasingly featured on global platforms, contributing to cultural storytelling that resonates with diaspora and international audiences alike.
  • Digital and Creative Media: Content creators leveraging platforms such as YouTube, TikTok and Instagram are building global followings, expanding both cultural influence and export value.

Why This Matters for Ghana

Experts and industry stakeholders see Ghana’s top-10 ranking in creative exports as a sign of structural transition — from cultural production being primarily local consumption to becoming a major economic driver with global reach.

“Ghana’s creative industry is fast becoming a vibrant engine of culture and commerce,” noted a recent Business & Financial Times analysis that highlighted the need for deeper investment to fully scale the sector’s potential.

Initiatives like the Fidelity Cultural and Creative Fund are being introduced to help bridge financing gaps and support long-term growth in creative sectors.

This recognition also complements broader innovation and digital transformation efforts in the country — including strategic investment in tech and creative clusters — designed to position Ghana as an innovation hub across Africa.

Challenges and Forward Momentum

Despite the spotlight on creative exports, Ghana’s overall innovation performance suggests room for improvement in areas such as research and development, technological innovation, and infrastructure investment — key drivers that can further strengthen the ecosystem supporting cultural exports.

Yet, experts argue that the cultural sector’s momentum offers a blueprint for sustainable, export-oriented growth that combines creative expression with economic impact.

A Global Audience, A Growing Market

As Ghana celebrates its top-10 ranking in cultural and creative exports, the message is clear: the country is not just a consumer of global trends, but a generator of cultural value with global resonance.

With sustained investment, supportive policy frameworks, and continued grassroots innovation, Ghana’s creative economy is poised to play an even greater role in the global economic and cultural landscape.

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Arts and GH Heritage

The Sound of Stillness: How South African Dance Set Abidjan Ablaze

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When the curtains rose at the Salle Lougah François in Abidjan’s Palais de la Culture, it wasn’t just the stage lights that commanded attention—it was the weight of a collective breath.

In the dual performance of ZO! Mute, South African choreographic titans Vincent Sekwati Mantsoe and Gregory Maqoma didn’t just stage a dance; they conducted a spiritual excavation.

The evening felt like a masterclass in the economy of energy. Mantsoe’s ZO! channeled the mythic spirit of Queen ZO, a figure of terrifying duality.

Six dancers, cloaked in arresting red, moved through a landscape where street dance collided with ancestral ritual. Here, the body was an instrument of both grace and destruction.

The “physicality” wasn’t merely athletic; it was a rhythmic conversation where body percussion replaced orchestral swells, grounding the performance in the grit of urban life and the sanctity of tradition.

However, the true brilliance emerged in the transition to Maqoma’s Mute. If ZO! was the storm, Mute was the deliberate, ringing silence that follows.

Maqoma challenged the audience to find meaning in absence. By leaning into minimalism, every twitch of a finger or tilt of a head carried the weight of a spoken manifesto.

It raised a poignant question for any modern African audience: in a world filled with the noise of greed and despair, can silence be our most potent form of agency?

As the dancers shifted from chaos to contemplation, ZO! Mute became a metaphor for the continent itself—navigating the fragile line between power and collapse, while stubbornly searching for renewal amidst the decay.

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Arts and GH Heritage

The Body is the Map: Decolonizing the Female Identity through Contemporary Dance

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At the 2026 Market for African Performing Arts (MASA) in Abidjan, the air inside the Salle Kodjo Ebouclé usually hums with the kinetic energy of West Africa’s most ambitious ensembles.

But when Mozambican dancer Mai-Júli Machado took the stage for her solo piece, Amelle, the roar of the Palais de la Culture dissolved into a heavy, expectant silence.

Machado began the piece topless—a choice that, in many contemporary African contexts, remains a radical reclamation of the female form from the male gaze.

In Amelle, the skin is not a spectacle; it is a parchment. As she moved, her body became a vessel of memory, tracing the jagged line between girlhood and womanhood.

What makes Amelle a vital contribution to the continental dialogue is its refusal to shout. In a world of loud political manifestos, Machado’s “ritual of transmission” suggests that the most profound resistances occur in the quiet, invisible shifts of the psyche.

Her choreography oscillates between agonizing restraint and explosive release—a physical manifestation of the cultural and social “corsets” that attempt to define African female identity.

For a global audience, Machado’s work serves as a reminder that the African body is not just a site of rhythm or labor, but a living archive.

Every deliberate pause and every urgent expansion against “unseen forces” mirrors the resilience required to navigate traditional expectations while carving out a modern self.

Amelle is more than a dance; it is an intimate testimony to the complexity of becoming in a world that often demands women remain still.

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Arts and GH Heritage

Ethiopian Dancer Elsa Mulder Explores Identity and Adoption in Powerful Performance ‘Unravel’

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A quiet stage, a single performer, and the slow rhythm of memory were enough to hold an entire audience spellbound during a recent performance at the Palais de la Culture, where Ethiopian dancer Elsa “Zema” Mulder presented her deeply personal contemporary dance work Unravel.

The performance formed part of the Market for African Performing Arts, an international gathering that brings artists, producers, and cultural leaders together to spotlight the continent’s evolving stage productions.

Inside the venue’s Salle Kojo Ebouclé, Mulder delivered a restrained yet emotionally charged piece exploring identity, memory, and the complex realities of international adoption.

Conceived and performed by Mulder, Unravel draws inspiration from the Ethiopian Buna coffee ceremony, a communal ritual that traditionally symbolises hospitality and social connection.

In Mulder’s choreography, the ceremony becomes something more symbolic: a thread connecting past and present, homeland and distance, memory and absence.

From the opening moments, the performance adopts an almost ritualistic pace. Mulder’s movements are slow, precise, and deliberately controlled, inviting the audience into an intimate emotional space rather than overwhelming them with spectacle.

Long pauses and measured gestures suggest both longing and reflection, allowing the themes of displacement and belonging to surface gradually.

The work’s emotional depth is heightened by the original musical score composed by Cheikh Ibrahim Thiam, whose soundscape blends layered textures with sparse, fragile notes. The music shifts between subtle rhythmic patterns and near silence, echoing the performer’s physical journey through fragments of memory and identity.

Together, the choreography and music build a multidimensional narrative that avoids easy explanations. Rather than presenting adoption as a simple story of loss or rescue, Mulder approaches the subject through the body’s memory—how experiences of separation and relocation linger long after childhood.

The performance also resists conventional storytelling. Instead of a clear beginning, middle and end, Unravel unfolds through symbolic gestures and emotional fragments. The dancer’s body becomes the site where absence, history, and identity intersect.

At times, the work’s quiet introspection challenges viewers unfamiliar with the cultural references woven into the performance. Yet the sincerity of Mulder’s delivery keeps the audience engaged, revealing moments of vulnerability that resonate across cultures.

For festivals like the Market for African Performing Arts, works such as Unravel demonstrate the growing global reach of African contemporary dance. Artists across the continent are increasingly using performance to explore themes of migration, heritage and identity—subjects that connect deeply with modern audiences.

By the end of the performance, the stage remains quiet, but the questions linger: What does it mean to belong to a place one barely remembers? And how does identity evolve when memory itself feels incomplete?

Mulder offers no simple answers. Instead, Unravel invites viewers to sit with the tension between loss and reconstruction—an experience that continues long after the final movement fades.

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