Fashion & Style
Free The Youth Gifts Exclusive FTY AJ1 Sneakers to President Mahama
In a historic celebration of Ghanaian creativity, the homegrown streetwear collective Free The Youth (FTY) recently presented a pair of its ultra-limited FTY AJ1 “Friends & Family” sneakers to President John Dramani Mahama.
The presentation is a symbolic moment that highlights the rise of Ghana’s youth-driven fashion and cultural influence.
The special edition FTY AJ1 sneakers, created in collaboration with Nike’s Jordan Brand, are among the most coveted releases this year. With only 175 pairs produced worldwide, the shoes fuse eye-catching colours and Ghanaian cultural symbolism with high-end sneaker culture, making them a bold expression of identity and pride.
Founded by Jonathan Coffie, Kelly Foli, Winfred Mensah, and Richard Kweku Ormano, Free The Youth has grown from a local creative collective into a global cultural force — blending fashion, art, music and youth empowerment in a uniquely Ghanaian voice.

The group also operates as a creative agency and NGO, championing opportunities and platforms for young Africans across the continent and the diaspora.
In a now-viral social-media post, the collective shared images of President Mahama receiving the vibrant sneakers with the caption celebrating belief in the “next generation.”
The gesture was more than a fashion handoff — it was a powerful affirmation of youth creativity and national pride, signaling a growing recognition of Ghana’s cultural exports on a global scale.

President Mahama, whose administration has championed youth development programs aimed at expanding entrepreneurial and creative opportunities, welcomed the gift as a sign of how far Ghana’s creative industries have come. His support underscores the increasing role fashion and youth culture play in shaping soft power and national identity.
For Free The Youth, this moment marks another milestone in their mission to redefine what it means to be a young African creative — proving that Ghanaian design, innovation and cultural expression aren’t just trends, but enduring exports with global appeal.
Fashion & Style
From Lagos Thrift Finds to Chanel’s Grand Palais Runway: Rachel Ojuromi’s Fashion Leap
Rachel Ojuromi did not wait for a fashion house to discover her. She made the streets of Lagos her runway—and eventually, Chanel came looking.
The 22-year-old Nigerian creative had built an audience by turning everyday Lagos locations into striking fashion sets, combining dramatic styling with thrifted and reworked pieces.
Working alongside stylist and designer Debby Fasingha and photographer Odey Ikpä, Ojuromi created videos that felt closer to miniature fashion campaigns than conventional social-media posts.

The breakthrough came in July 2026, when the trio recreated Chanel’s Métiers d’Art 2026 collection on Lagos streets.
Their interpretation drew inspiration from the original show, designed by Matthieu Blazy and staged in the New York subway, but replaced the luxury house’s setting with the textures and energy of Lagos.
Blazy reacted to the recreation, helping propel the video further into fashion circles. Months later, Ojuromi found herself walking in his Chanel Spring/Summer 2027 collection at Paris’s Grand Palais.
Her runway look—a grey-and-yellow tweed Chanel ensemble—carried a quiet personal detail: yellow is Fasingha’s favourite colour.
But Ojuromi’s real statement had already been made in Lagos. She demonstrated that creativity does not need a luxury budget, famous location or established fashion platform to command international attention.

Her journey also challenges the idea that African creators must first receive approval from Paris, London or New York before their work carries global weight.
Ojuromi started with thrifted clothes, familiar streets and a strong visual identity. Chanel became part of the story later.
That may be the most important fashion lesson of all: sometimes the runway comes after you have already built your own.
Fashion & Style
Forget Buying Every Wig You See: These Four Styles Could Build a Complete Hair Wardrobe
A good wig collection does not have to mean a crowded wardrobe of barely worn hairstyles. The smarter approach may be to own a few versatile pieces that can take you from errands in Accra to dinner, work meetings and glamorous occasions without demanding hours of styling.
Four Styles, Four Moods
The bob wig is the dependable everyday option. Neat, relatively easy to maintain and effortlessly polished, it works particularly well for women who want a fuss-free style.
Length matters, though: choosing a bob that complements your face shape can make the difference between simply wearing a wig and making the haircut feel like your own.

For more drama without complicated maintenance, the long straight wig brings instant length and versatility.
It can remain sleek or be curled when you want to change things up, making it one of the more adaptable pieces in a collection.
Then comes the water wave wig, with its fuller, softer texture. Its volume gives it a relaxed, feminine quality, while maintenance can be refreshingly simple. A mixture of water and conditioner can help revive the waves before gently running your fingers or a comb through the hair.
The Glamour Piece
The body wave wig completes the wardrobe with movement and soft waves. It is the option for occasions when understated polish needs a little extra glamour.

For women navigating Ghana’s busy social and professional scenes, the appeal of this four-piece approach is practical as much as fashionable. Instead of chasing every new wig trend, build a collection that reflects your lifestyle.
The best hair wardrobe isn’t necessarily the biggest one. It is the one that gives you an answer whenever you ask: “What am I wearing today?”
Fashion & Style
Alt.FFF Launches in Accra With a New Question: What Comes Before the Garment?
Before a designer cuts the first piece of fabric or a model steps onto a runway, there is a longer story — one involving fibres, makers, manufacturers, traditional techniques and materials.
That often-unseen story took centre stage in Accra on September 19 as the inaugural Alternative Fashion Fabric Fair (Alt.FFF) launched at the Palms Convention Centre.

Looking Beyond the Finished Look
Held under the theme “Where Materials Speak Before Fashion,” Alt.FFF shifted attention away from finished clothing and towards the infrastructure behind Africa’s fashion industry.

The fair brought together designers, artisans, manufacturers, material innovators and creative businesses, giving visitors the chance to explore everything from fabrics and natural materials to manufacturing processes and sustainability.

Its exhibition space featured a Sustainability Zone, Furniture Zone, Green Artist Area, Experience Hall, Moving Loom Dark Room and Workshop Area.
A special presentation of garments by legendary Ghanaian designer Kofi Ansah also connected contemporary fashion with the country’s creative heritage.

Building an African Fashion Economy
The conversations were just as important as the displays. A panel on intra-African trade and cross-border opportunities examined how producers, manufacturers and creative businesses can build stronger links across the continent.

Another session, “The Future Session – The Next Market: Alt.FFF 2027,” brought together voices from fashion, art, culture, design and creative enterprise to consider where the platform could go next.
For founder and curator Makeba Nana Boateng, the fair is about making an overlooked part of fashion visible.

Alt.FFF’s debut suggests that the future of African fashion may not be defined only by what designers put on the runway, but also by the materials, people and industries working behind the scenes to make those designs possible.


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