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Africa’s Creative Economy Needs Diaspora Capital and Expertise, Ghanaian Producer Says

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The CEO of Joegad Films, Paul Joegad, is amplifying a powerful call for Africans in the diaspora to invest their capital, skills and global networks into Africa’s burgeoning creative economy.

Joegad believes the Diaspora is the answer to reshaping film, television and cultural content across the continent.

Speaking at a virtual engagement organised with the African Chamber of Content Producers, Joegad emphasised that Africa’s creative sectors hold vast untapped potential, particularly in film and media, but require more structured investment and technical expertise to compete on the world stage.

“Diasporan Africans are uniquely positioned to bridge this gap, bringing skills, networks and exposure gained abroad back home,” Joegad said, outlining the need for a stronger ecosystem that fosters job creation, improves production quality and supports creative independence.

The US‑based Ghanaian film producer announced plans to return to Ghana and Nigeria to spearhead a new project titled Kismet, positioning it as an example of how diaspora leadership can fuel pan‑African storytelling and capacity building.

Paul Joegad. Image credit: @pjoegad

Diaspora: From Remittances to Real Investment

Creative industry experts say Joegad’s appeal reflects a broader shift in thinking: Africa’s cultural and creative sectors should be viewed not as charitable causes but as viable economic engines. With African creative output contributing tens of billions of dollars annually to the continent’s GDP and attracting global audiences, the potential for growth is substantial when backed by strategic capital and professional expertise.

This aligns with wider pan‑African efforts to position culture and creativity at the heart of economic development. Initiatives like Creatives Connect Afrika in Accra have already championed a unified approach to unlocking Africa’s tourism and creative potential, blending arts, heritage and commerce.

Global Context and Cultural Diplomacy

Joegad’s call also touches on a deeper cultural moment: as African music, film, digital content and fashion continue to shape global trends, creatives and investors worldwide are watching closely. Ghana, with its vibrant entertainment scene and growing international collaborations, stands as a key hub in this transformation.

For diaspora Africans — many of whom maintain personal and professional ties to the continent — there is now an opportunity to be active participants in this narrative. By marrying resources and expertise with local talent and markets, experts say Africa’s creative economy can compete not only within the continent but on the world stage.

According to Joegad, the drive toward creative self‑sufficiency is more than economic; it’s about owning Africa’s stories and elevating them authentically to global platforms.

Reels & Social Media Highlights

PayCreatorsGH or SecondChoice? The Digital Cash Trap and the Battle for Ghana’s Future

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It is a chaotic Tuesday on the Ghanaian timeline as three explosive debates grip the nation.

First, the Bank of Ghana has admitted what every influencer already knew: the money is stuck. In a stunning reversal, the central bank admitted creators can’t access their X and TikTok earnings, launching a review into the “payment bottlenecks.”

While BoG calls it a compliance issue, furious creatives see it as economic sabotage. Hashtags like #BoGBlockedMe are trending as Gen Z demands their dollars.

Simultaneously, the political temperature spiked. The NPP’s Justin Kodua insists the previous regime respected free speech, just as Dr. Bawumia accuses the current government of attacking democratic rights. The streets (and timelines) are split: is this democracy or a distraction?

Meanwhile, football legend Sammy Kuffour dropped a truth bomb. Warning that Ghana is the “second choice” for stars like Doku, he urged the nation to “get them young”. For a country desperate for World Cup glory, this admission stung.

From financial exclusion to political tension and football realism, Ghana’s digital streets are alive with the sound of demanding better.

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Arts and GH Heritage

Rhythms of the Earth: Unveiling the Sacred Origins of the Ga Kple Dance

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The scent of salt air from the Gulf of Guinea mingles with the rising dust of Accra, but it is the rhythmic, earthy thud of feet against the ground that truly signals the season. In the historic quarters of Gamashie and La, the usual urban cacophony gives way to a sacred cadence.

This is the realm of the Kple, a dance that is less a performance and more a conversation with the divine. To witness it is to see the Ga people at their most elemental, moving in a synchronicity that bridges the gap between the concrete streets of modern Ghana and the ethereal world of the Awonmai (gods).

The Migration of Rhythms

The story of Kple begins long before the high-rises of the capital defined the skyline. It is rooted in the very migration of the Ga-Adangbe people.

According to oral tradition, as the Ga moved across the West African landscape toward their current coastal home, they carried with them a profound reliance on their deities for protection and sustenance.

Kple emerged as the primary medium of the Kpledzoo festival. Unlike other West African dances that might focus on martial prowess or social storytelling, Kple was birthed as a religious rite. It was the “language” of the Wulomei (high priests).

Historically, the dance was a tool for spiritual mediation; it was how the community sought rain during droughts or thanked the spirits for a bountiful harvest.

The movements were whispered to have been taught to the ancestors by the spirits themselves, ensuring that every sway and step remained a faithful echo of the divine will.

More Than Movement

To the untrained eye, Kple might seem like a simple series of rhythmic steps. However, for the Ga, every gesture is a localized vocabulary. The dance is characterized by a groundedness—a literal connection to the earth.

Dancers often move with slightly bent knees, their torsos leaning forward, emphasizing their link to the soil that feeds them.

Today, Kple remains the spiritual heartbeat of the Ga community. It symbolizes:

  1. Communal Healing: It is believed that when the community dances together, social frictions are smoothed over and collective anxieties are released.
  2. Identity and Resilience: In an age of rapid globalization, the Kple stands as a defiant marker of “Ga-ness,” reminding the youth of their lineage.
  3. The Sacred Cycle: It marks the agricultural calendar, specifically the period of the Homowo festival, celebrating the “hooting at hunger.”

As the drums—the Kplemi—speak, the dancers respond. There is no frantic ego here; the dancers often enter a trance-like state, their individuality dissolving into the collective spirit of the tribe. In these moments, the streets of Accra are transformed into a living shrine.

The Kple dance reminds us that even in a world of digital noise, there is still a place for the ancient, the slow, and the sacred.

It is a reminder that the land does not just belong to those who walk upon it, but to the spirits who move through it.

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Arts and GH Heritage

Strength, Silence, Vulnerability: The Powerful Language of Boys

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Midway through the performance, a dancer pauses beneath the stage lights, his body tense, his face partially hidden behind a mask.

The silence stretches long enough for the audience to notice the smallest movements: a clenched hand, a lifted shoulder, a breath held too tightly. In that quiet moment, Boys and I capture the tension at the heart of modern masculinity.

Presented during the bustling program of the Market for African Performing Arts, the work by Nigeria’s Adila Dance moves beyond performance into something closer to a social reflection.

The choreography unfolds not as a straightforward narrative but as fragments of lived experience—gestures of resistance, tenderness, and quiet uncertainty.

Across the stage, bodies alternate between rigid poses and fluid movement. At times, the dancers appear to brace themselves against invisible expectations; at others, they lean on one another as if discovering the unfamiliar comfort of vulnerability.

The shifting physical language suggests the many roles men are taught to perform—strength, authority, stoicism—and the emotional weight that often accompanies them.

The minimalist staging intensifies the effect. Without elaborate sets or distractions, each movement carries meaning.

Rhythms rise and fall, punctuated by deliberate moments of stillness that invite the audience to reflect rather than simply observe.

For viewers across West Africa, the questions raised by Boys and I feel especially timely. Conversations about gender, identity, and emotional expression are slowly gaining space in public life.

Through movement rather than speech, Adila Dance opens that conversation in a way that feels both intimate and universal.

By the final scene, the message is clear without being declared: masculinity is not a fixed script.

It is a constantly evolving story, written in gestures, relationships, and the courage to reveal what lies beneath the mask.

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