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Africa’s Creative Economy Needs Diaspora Capital and Expertise, Ghanaian Producer Says

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The CEO of Joegad Films, Paul Joegad, is amplifying a powerful call for Africans in the diaspora to invest their capital, skills and global networks into Africa’s burgeoning creative economy.

Joegad believes the Diaspora is the answer to reshaping film, television and cultural content across the continent.

Speaking at a virtual engagement organised with the African Chamber of Content Producers, Joegad emphasised that Africa’s creative sectors hold vast untapped potential, particularly in film and media, but require more structured investment and technical expertise to compete on the world stage.

“Diasporan Africans are uniquely positioned to bridge this gap, bringing skills, networks and exposure gained abroad back home,” Joegad said, outlining the need for a stronger ecosystem that fosters job creation, improves production quality and supports creative independence.

The US‑based Ghanaian film producer announced plans to return to Ghana and Nigeria to spearhead a new project titled Kismet, positioning it as an example of how diaspora leadership can fuel pan‑African storytelling and capacity building.

Paul Joegad. Image credit: @pjoegad

Diaspora: From Remittances to Real Investment

Creative industry experts say Joegad’s appeal reflects a broader shift in thinking: Africa’s cultural and creative sectors should be viewed not as charitable causes but as viable economic engines. With African creative output contributing tens of billions of dollars annually to the continent’s GDP and attracting global audiences, the potential for growth is substantial when backed by strategic capital and professional expertise.

This aligns with wider pan‑African efforts to position culture and creativity at the heart of economic development. Initiatives like Creatives Connect Afrika in Accra have already championed a unified approach to unlocking Africa’s tourism and creative potential, blending arts, heritage and commerce.

Global Context and Cultural Diplomacy

Joegad’s call also touches on a deeper cultural moment: as African music, film, digital content and fashion continue to shape global trends, creatives and investors worldwide are watching closely. Ghana, with its vibrant entertainment scene and growing international collaborations, stands as a key hub in this transformation.

For diaspora Africans — many of whom maintain personal and professional ties to the continent — there is now an opportunity to be active participants in this narrative. By marrying resources and expertise with local talent and markets, experts say Africa’s creative economy can compete not only within the continent but on the world stage.

According to Joegad, the drive toward creative self‑sufficiency is more than economic; it’s about owning Africa’s stories and elevating them authentically to global platforms.

Festivals & Events

An Evening of Conversation and Community Awaits at LOLA Africa Liberty Mixer Night

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Some of the most meaningful journeys begin not with sightseeing, but with conversation. On Sunday, August 2, Accra’s welcoming spirit will once again take center stage as professionals, changemakers, entrepreneurs, and curious visitors gather at La Villa Boutique Hotel & Soprano Restaurant for the LOLA Africa Liberty Mixer Night—an intimate evening where ideas travel as freely as friendships.

Background and Significance of the Event

Organised as the closing social event of the LOLA Africa Leadership Retreat, the mixer celebrates something that has long shaped Ghanaian society: the value of community.

Across the country, meaningful discussions often happen around shared meals, lively gatherings, and open exchanges of perspectives.

The Liberty Mixer embraces that tradition by creating a welcoming space where chapter leaders, local partners, and newcomers can meet on equal footing.

The event reflects Ghana’s growing reputation as a destination for dialogue, entrepreneurship, and civic engagement.

As Accra continues to attract innovators, investors, creatives, and members of the African diaspora, gatherings like this demonstrate that the city is becoming more than a business hub—it is also a place where networks are built through genuine human connection.

What Visitors Can Experience

Running from 8:00 p.m. to 9:30 p.m., the evening promises relaxed conversations in the elegant surroundings of La Villa Boutique Hotel, one of Accra’s charming boutique venues known for its tranquil atmosphere. Guests receive a complimentary welcome drink, setting the tone for an evening designed around conversation rather than formal speeches.

Visitors can expect to meet liberty-minded leaders from Ghana and across Africa, exchange ideas on leadership and social change, and learn more about the broader liberty movement. The intimate setting encourages authentic interactions, making it easy for first-time attendees to feel included.

While the programme centres on networking, the experience is enriched by Ghana’s renowned hospitality, where strangers quickly become acquaintances over refreshments and thoughtful discussion.

Why Tourists and Locals Should Attend

For international visitors, the mixer offers a rare opportunity to experience Accra beyond its famous beaches, museums, and markets. It provides insight into the city’s vibrant intellectual and entrepreneurial community while fostering meaningful cross-cultural exchanges.

For Ghanaians, the evening is a chance to reconnect with fellow professionals, discover new partnerships, and engage with ideas shaping conversations across the continent. Whether you’re a student, entrepreneur, policymaker, or simply someone eager to expand your network, the event offers an environment where dialogue takes precedence over hierarchy.

Closing

The LOLA Africa Liberty Mixer Night reminds us that travel is as much about the people we meet as the places we visit. For anyone seeking thoughtful conversation, fresh perspectives, and an authentic taste of Accra’s welcoming social culture, this gathering promises an evening well spent.

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Arts and GH Heritage

When a Mask Hides Power: The Art Challenging Ghana’s Illegal Mining Crisis

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Every conversation about galamsey seems to begin with the same image: a miner waist-deep in muddy water, an excavator tearing through a once-green landscape, or a river turned the colour of clay.

Ghanaian artist Ebenezer Christian wants us to look somewhere else entirely. His question is not who digs the pit, but who profits while remaining unseen.

In his 13-piece sculptural series, The Ambiguity of Mask, Christian transforms abandoned mining equipment, broken protective gear, and industrial debris into haunting faces that appear both familiar and anonymous.

They stare back at viewers with an unsettling silence, carrying the physical scars of extraction while refusing to identify the people behind them.

The masks are not portraits of miners alone. They are symbols of concealment, pointing to the financiers, traditional authorities, landowners, political actors, and other influential figures whose roles in Ghana’s illegal mining economy are often discussed in whispers rather than public debate.

One of the exhibition’s most thought-provoking works, We Know Within, suggests that the truth about galamsey has never been entirely hidden. Instead, it reflects a collective awareness that responsibility extends far beyond those operating machines at mining sites. The title itself hints at an uncomfortable reality: many know where accountability lies, yet meaningful action remains elusive.

Christian’s choice of recycled materials gives the sculptures unusual authority. Every rusted metal fragment and damaged helmet once belonged to the machinery of extraction. Rather than merely representing environmental destruction, the objects embody it. Their transformation into art becomes an act of reclamation, rescuing discarded remnants of exploitation and giving them a new purpose as witnesses.

This approach also places Christian within a growing movement of contemporary African artists who use found materials to address urgent public concerns. Across the continent, artists increasingly see waste not simply as refuse but as historical evidence—objects capable of preserving stories that official records sometimes overlook.

In Ghana, where polluted rivers, degraded forests, and disappearing farmlands have become defining consequences of illegal mining, The Ambiguity of Mask arrives with remarkable urgency.

Yet its greatest strength lies in resisting easy answers. Instead of assigning blame to those most visible, Christian asks audiences to examine the structures that make environmental destruction profitable in the first place.

His sculptures ultimately suggest that the greatest disguise in the galamsey crisis is not worn by the miner standing in plain sight. It belongs to the powerful figures who remain comfortably behind the mask, untouched by the devastation unfolding in the open.

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Reels & Social Media Highlights

Jail & Prophecy: Ghana Social Media Erupts as Wontumi’s Sentence Sparks Spiritual Showdown

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If there was one word to describe Ghana’s social media landscape today, it would be intense.

The digital streets were a whirlwind of spiritual debates, political nostalgia, and a frantic fight against fake news, proving that the Ghanaian online community never sleeps—and rarely agrees.

The undisputed heavyweight topic was the dramatic 20-year jail sentence handed to NPP Chairman Wontumi. Rather than focusing solely on the legalities, the conversation took a metaphysical turn as an old prophecy by spiritualist Karma President resurfaced.

The seer had predicted “troubles by the flood” for the politician, and the perceived accuracy of this vision has since divided the internet between believers and skeptics, fueling heated debates about the role of spirituality in public life.

@sumsumwiase_

#fyppppppppppppppppppppppp #foryou #for #foryoupage❤️❤️ #foryoupageofficiall #goviralvideo #ghananews #ghanafuodotcom #newsghana #trands #trandsong #foryourepage #foryoupage #tiktokghana🇬🇭 #nigeriantiktok🇳🇬#nigeriantiktok

♬ original sound – Sumsum Wiase

Simultaneously, a sense of somber reflection washed over the timeline as many remembered the late President John Evans Atta Mills on what would have been his 82nd birthday.

A resurfaced video of the late President passionately cracking down on corruption at the Tema Harbour went viral, prompting many Ghanaians to draw comparisons between his leadership style and the current administration, lamenting the perceived loss of his “Asomdwehene” (King of Peace) brand of politics.

@jeffrey_kwakye_ In February 2011, the late President John Evans Atta Mills paid an unannounced, surprise visit to the Tema Port. This action was triggered by a widely discussed investigative exposé conducted by Anas Aremeyaw Anas that exposed rampant bribery, extortion, and systemic corruption at the harbour #ghanatiktok🇬🇭 #ghana #fyp #fyppppppppppppppppppppppp #viral ♬ original sound – user49294725039

However, not all trends were rooted in the past. A wave of misinformation sent a chill through the nation when false reports claiming an Ebola outbreak, allegedly from SABC, began circulating.

The Health Ministry was swift to act, issuing a strong rebuttal and emphasizing that Ghana remains Ebola-free. The incident served as a stark reminder of the dangers of digital panic in an information-saturated age.

As the dust settles on a chaotic Tuesday, one thing is clear: Ghana’s social media is a mirror reflecting our deepest anxieties—about justice, mortality, and the very fabric of truth. It is a space where the past, present, and spiritual collide daily.

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