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Advertizing Guru Venus Tawiah Earns Global Honor for Transforming African Marketing

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Ghanaian advertizing executive Venus Tawiah has received international recognition after winning the 2025 Global Women in Marketing High Commendation Award.

She was honored with the award for Outstanding Contribution to Marketing Agency, a prestigious recognition that celebrates her sustained impact on the marketing industry in Africa and beyond.

The award was presented at the Women in Marketing Global Awards, held under the theme “Longevity in Careers,” which recognises women whose influence has reshaped the global marketing ecosystem through innovation, leadership and long-term advocacy.

According to a publication in the state-owned Daily Graphic, Ms Tawiah was honored for her role in advancing marketing practice in Ghana, particularly in digital advertising, emerging technologies and creative strategy. Her work has been widely credited with helping to modernise Ghana’s media and advertising landscape while projecting African perspectives onto global marketing platforms.

An agency leader and Director of Global Partnerships at the Advertising Association Ghana, Ms Tawiah also serves as Dean of the Young Pitchers Academy Africa, Lions Representative for Ghana, and Head of Women’s Esports at the Esports Association Ghana. According to the award citation, her career consistently bridges creativity, culture and technology, while opening pathways for women in traditionally male-dominated sectors.

Her leadership at Now Available Africa, an advertising agency known for disruptive campaigns and industry firsts, was highlighted by judges, alongside her work to expand female participation in digital skills and esports. This includes the GetHerAfrica Digital Programme, implemented in partnership with the Esports Association Ghana.

Beyond commercial advertising, Ms Tawiah has contributed to national and international policy and professional discourse. She played a role in developing the Ghana AI Practitioners Guide and the Cultural Policy of Ghana, helping to shape conversations around innovation, creativity and the future of work. Internationally, she made history as the first Ghanaian to serve as a jury member on the Lions WARC Awards, strengthening African representation in global marketing evaluation.

Her influence also extends into academia and social impact. Ms Tawiah has been credited with adapting the WARC Creative Effectiveness Ladder into a framework for measuring non-commercial and social impact campaigns. She has delivered guest lectures, spoken at industry forums and authored a SAGE Business–published case study that integrates African marketing practice into global academic curricula.

Judges of the Women in Marketing Global Awards described her as “a true trailblazer whose energy and gumption are transforming multiple marketing verticals.”

With more than two decades of experience, Ms Tawiah is widely regarded as an award-winning creative and business leader.

Her Marketecture™ philosophy blends insight, advertising, creativity, culture and technology to help brands and individuals thrive in the digital and creative economy.

She is a member of the Advertising Association Ghana, Chartered Institute of Marketing Ghana, African Marketing Confederation, Executive Women’s Network, and the Ghana Esports Association, and continues to play a central role in shaping the future of marketing across Africa.

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Netherlands Reclaims Position as World’s Top Exporter of Cocoa Products, Ghana Remains Key Supplier

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Amsterdam, Netherlands – The Netherlands has overtaken Germany to become the world’s leading exporter of cocoa products in 2025, recording €12.4 billion in exports, according to new data from Statistics Netherlands (CBS).

The sharp rise in export value was driven by elevated global cocoa prices and strong international demand for semi-processed cocoa products used in chocolate manufacturing.

Nearly three-quarters of Dutch cocoa exports consist of intermediate goods such as cocoa butter, cocoa powder, and chocolate liquor, which are shipped to manufacturers across Europe and North America.

Germany remains the largest single market for these exports, followed by Belgium, France, the United Kingdom, and the United States.

West African countries, particularly Côte d’Ivoire and Ghana, continue to serve as critical suppliers of raw cocoa beans feeding Dutch processing hubs, especially around Amsterdam and the Zaanstreek industrial area.

The sustained high prices have been linked to poor harvests in West Africa caused by adverse weather conditions in recent years.

For Ghana, the development underscores its continued strategic importance in the global cocoa supply chain.

However, it also highlights the longstanding imbalance in the industry, where African nations primarily export raw beans while European processors capture the majority of the value through further processing and re-export of higher-value products.

Economists argue that while Ghana benefits from strong demand for its beans, greater investment in local processing capacity and industrialisation is needed to retain more value domestically and reduce heavy reliance on raw commodity exports. The Netherlands’ dual role as a major importer of raw beans and leading exporter of processed cocoa products further cements its position as Europe’s cocoa trading powerhouse.

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Ghana Nears Approval of Cannabis Licences as Country Prepares to Launch Regulated Industry

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Accra, Ghana – Ghana’s Narcotics Control Commission (NACOC) is in the final stages of reviewing applications for cannabis licences, with successful applicants expected to receive approval to begin operations soon, marking a significant milestone in the country’s efforts to develop a legal and regulated cannabis sector.

Deputy Director-General for Enforcement, Control, and Elimination, Alexander Twum-Barimah, disclosed this while speaking at the Kwahu Business Forum on Saturday.

He emphasised that the review process has been “thorough and deliberate” to ensure that only applicants who fully meet all legal, regulatory, and security requirements are granted licences. NACOC officials engaged with potential investors at the forum’s exhibition stand, providing details on various licence categories, including cultivation, processing, distribution, and export.

Mr Twum-Barimah stressed that the commission is committed to building a properly regulated industry that creates legitimate economic opportunities while maintaining strict controls to prevent misuse and illegal activities.

“The goal is to strike a balance between enabling economic development and safeguarding public health and security,” he said.

All licence holders will be subject to ongoing monitoring and compliance checks.

The development signals Ghana’s intention to harness the economic potential of cannabis through job creation, investment, and export revenue, while aligning with international best practices in regulation. Further updates on the licensing process are expected in the coming weeks.

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3 Things Ghana is Doing to Reduce Fuel Prices Amid Global Uncertainty

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Accra, Ghana – As global oil prices continue to surge due to the ongoing Middle East conflict, the Ghanaian government has announced immediate and practical measures aimed at cushioning citizens from the impact of rising fuel costs.

Following an emergency Cabinet session chaired by President John Dramani Mahama, the government outlined three key interventions focused on direct price relief, affordable public transportation, and cutting unnecessary government expenditure on fuel.

Here are the 3 major steps Ghana is taking:

1. Suspension of Selected Taxes and Margins on Fuel

Ministers of Finance and Energy have been directed to suspend certain taxes and margins in the next fuel pricing window. This temporary reduction, which will last for four weeks (subject to review based on developments in the Middle East and global crude prices), is expected to ease the burden on consumers and transporters.

2. Massive Expansion of Affordable Metro Mass Transit Buses

The Minister for Transport has been tasked with fast-tracking the deployment of 100 newly acquired Metro Mass Transit buses onto high-traffic routes across the country. These state-owned buses will maintain significantly lower fares compared to private operators, offering citizens a cheaper and more reliable alternative for daily commuting.

3. Strict Enforcement of Ban on Fuel Allocations for Government Officials

All Ministers and senior government appointees have been reminded to strictly comply with President Mahama’s earlier directive cancelling fuel allocations and allowances. This move is aimed at reducing government expenditure on fuel and demonstrating leadership in belt-tightening during these challenging times.

These interventions form part of the government’s broader strategy to protect the economy and citizens from external shocks while hoping for de-escalation in the Middle East conflict.

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