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Arts and GH Heritage

Hamamat Montia’s Sheabutter Museum Fully Booked After Viral IShowSpeed Stream

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Hamamat Montia, the Ghanaian entrepreneur and founder of Hamamat African Beauty, has seen a dramatic surge in interest in her business after a brief but impactful appearance on popular YouTuber IShowSpeed’s Ghana livestream.

Montia, who was spotted in the closing moments of IShowSpeed’s widely watched Africa tour finale in Ghana, revealed shortly after the broadcast that her Sheabutter Museum in Accra is now fully booked until March 16, less than 24 hours after the stream aired.

The viral moment has translated into real-world demand, with Montia confirming that her schedule is packed well into March 2026.

The renewed attention has shone a global spotlight on Montia’s journey from beauty queen to business leader. Now 38, she rose to national prominence after winning Miss Malaika in 2006 and later Model of Africa Universe in 2007. Rather than remain solely in the modeling industry, she transitioned into entrepreneurship, building a brand rooted in African natural beauty and heritage.

Born in Bolgatanga in Ghana’s Upper East Region, Montia is the founder of Hamamat African Beauty, a shea butter processing and natural skincare brand, and the creator of Hamamat African Village, an experiential space that showcases traditional African wellness practices. Her products — including handmade shea butter, African Black Soap, and natural body scrubs — are shipped to customers around the world.

Montia’s brand previously gained international visibility in 2019 after Ghanaian rap icon Sarkodie publicly endorsed her products, helping position Hamamat African Beauty as a leading name in Africa’s natural skincare industry.

Beyond commercial success, Montia’s work has been widely praised for its social impact. Her shea butter production model supports and empowers rural women, particularly in northern Ghana, by creating sustainable livelihoods and preserving indigenous knowledge.

Her sudden post-livestream booking surge underscores the growing influence of digital creators on tourism, culture, and entrepreneurship in Africa — and how a fleeting moment online can amplify homegrown Ghanaian brands to a global audience.

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Arts and GH Heritage

Digital Ancestry: Why Synaptic Resonances is the Future of African Performance

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The air inside Lomé’s Maison des Arts et du Social didn’t just vibrate with sound; it hummed with the electricity of a shared nervous system.

As the final notes of Synaptic Resonances faded, the audience remained “glued to their seats,” a rare moment of collective paralysis in an era of digital distraction.

Choreographed by the visionary Tréma Michaël Rakotonjatovo, the performance served as more than a closing act for the Off Biennial 2026—it was a glimpse into a borderless, Pan-African future where the body serves as a living hard drive for ancestral data.

The most arresting image was a solitary dancer, her face obscured by a sculptural mask, moving through a digital rain of Zafimaniry motifs. These geometric patterns, traditionally carved into the wood of Madagascan homes, were projected onto the stage as flickering code.

It was a poignant metaphor for the modern African condition: carrying the rigid weight of heritage while navigating the fluid, often chaotic “architecture of flows” of the 21st century.

As performers Adjaratou Yerima, Kafui Dogbe, Farouze Gneni, and Keziah Bagna merged into a quartet, the stage became a responsive organism. Real-time video mapping tracked their limbs, turning muscle and bone into transmitters of light.

For the Ghanaian spectator, the resonance is clear. Much like our own contemporary artists who are reimagining kente weaving through digital pixels, Rakotonjatovo isn’t interested in a static past. He treats tradition as an “invisible current”—a source of energy that must be channeled into new, improvised forms to stay alive.

By the time the dancers collapsed the boundary between performer and observer, we weren’t just watching a show; we were the synapses, firing in unison.

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Arts and GH Heritage

Roots and Radicals: The Solo Performance Bridging Malagasy Craft and Digital Art

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In the dim, hallowed silence of the Maison des Arts et du Social, the air didn’t just carry the scent of the stage—it carried the weight of a geometric haunting.

As the performance Racine Carrée began, thin digital lines of light sketched a rigid, neon architecture across the darkness.

Into this grid stepped Tréma Michaël Rakotonjatovo, a dancer whose body appeared not just to perform, but to negotiate a truce between the binary code of the future and the ancestral breath of Madagascar.

The brilliance of Rakotonjatovo’s solo lies in its refusal to treat technology and heritage as warring factions. Instead, he presents a “root” that is also a “square.”

We often frame African tradition as something static, a museum piece to be preserved in amber. But on this stage, as part of the OFF Biennial 2026, tradition was seen as a living, breathing software.

The most arresting moment occurred when the rigid, digital geometry began to dissolve. In its place, Zafimaniry-inspired motifs—the intricate, UNESCO-recognized woodcraft patterns of Madagascar—began to bloom across Rakotonjatovo’s skin through projection mapping.

It was a digital skin-graft of memory. His movements shifted from the sharp, mechanical resistance of a body trapped in a system to the fluid, liberated grace of a man who has found his rhythm within it.

For the Ghanaian observer, there is a familiar resonance here. Much like our own efforts to digitize Adinkra symbols or preserve highlife through electronic fusion, Racine Carrée argues that identity isn’t a choice between the village and the motherboard. It is a synchronization of both.

Rakotonjatovo didn’t just dance; he proved that our roots are deep enough to anchor us, even when the world around us is made of light and pixels.

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Arts and GH Heritage

Why the Way You Fold Your Fugu Hat Sends a Powerful Message

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In Ghana’s Upper East Region, a seemingly simple fold of fabric can speak louder than words. Wear your fugu hat the wrong way, and you might just find yourself paying a fine — in goats, sheep, or even a cow.

The fugu, also known as batakari, is a handwoven smock beloved across Ghana. But it’s the matching hat — soft, flexible, and worn like a beanie — that carries a traditional code many outsiders overlook.

Depending on how you fold its topmost part, you could be signalling loyalty to a chief, declaring friendship with all, or, dangerously, claiming spiritual power you don’t possess.

Isaaka Munkaila, a smock dealer with 25 years of experience in Bolgatanga’s fugu market, knows the rules well. He demonstrates the styles one by one.

First, fold the hat’s tip to the back. “That is how chiefs wear it,” he says. “It says: ‘I have many followers. I am a head of community.’” An ordinary person wearing it that way in a chief’s palace risks being seen as a rival. The penalty? Depending on the traditional area, a goat, sheep, or cow.

But not all chiefs are quick to punish. Naab Sierig Soore Sobil IV, divisional chief of Pelungu in the Nabdam district, says ignorance can be a defence.

“If someone from the south comes to my palace wearing it like that, I will correct him and teach him. But if a local does it, the elders will demand a fine — to deter others.”

Fold the tip to point skyward, and you’re safe. That’s the everyday style for ordinary people. “It simply acknowledges God’s presence everywhere,” Munkaila says. Fold it to the left or right, and you’re saying: “I belong with everyone — young and old.”

Image Credit: Albert Sore via Myjoyonline

The most dangerous fold? Flat onto the forehead. That style is reserved for spiritually powerful individuals — those with “juju.”

Wear it without the backing of traditional spiritual strength, Munkaila warns, and someone stronger might test you. “You don’t wear it that way if you don’t have the powers.”

While no recorded harm has come from a wrong fold, chiefs have scolded and sanctioned offenders. In the Upper East Region, fines remain small, chiefs acknowledging poverty and changing times. Further north, in the Northern Region, customs are stricter.

For most Ghanaians who grow up with these traditions, the code is second nature. But for visitors, the fugu hat is a quiet reminder: in the north, fashion carries meaning — and sometimes consequences.

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