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Arts and GH Heritage

Hamamat Montia’s Sheabutter Museum Fully Booked After Viral IShowSpeed Stream

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Hamamat Montia, the Ghanaian entrepreneur and founder of Hamamat African Beauty, has seen a dramatic surge in interest in her business after a brief but impactful appearance on popular YouTuber IShowSpeed’s Ghana livestream.

Montia, who was spotted in the closing moments of IShowSpeed’s widely watched Africa tour finale in Ghana, revealed shortly after the broadcast that her Sheabutter Museum in Accra is now fully booked until March 16, less than 24 hours after the stream aired.

The viral moment has translated into real-world demand, with Montia confirming that her schedule is packed well into March 2026.

The renewed attention has shone a global spotlight on Montia’s journey from beauty queen to business leader. Now 38, she rose to national prominence after winning Miss Malaika in 2006 and later Model of Africa Universe in 2007. Rather than remain solely in the modeling industry, she transitioned into entrepreneurship, building a brand rooted in African natural beauty and heritage.

Born in Bolgatanga in Ghana’s Upper East Region, Montia is the founder of Hamamat African Beauty, a shea butter processing and natural skincare brand, and the creator of Hamamat African Village, an experiential space that showcases traditional African wellness practices. Her products — including handmade shea butter, African Black Soap, and natural body scrubs — are shipped to customers around the world.

Montia’s brand previously gained international visibility in 2019 after Ghanaian rap icon Sarkodie publicly endorsed her products, helping position Hamamat African Beauty as a leading name in Africa’s natural skincare industry.

Beyond commercial success, Montia’s work has been widely praised for its social impact. Her shea butter production model supports and empowers rural women, particularly in northern Ghana, by creating sustainable livelihoods and preserving indigenous knowledge.

Her sudden post-livestream booking surge underscores the growing influence of digital creators on tourism, culture, and entrepreneurship in Africa — and how a fleeting moment online can amplify homegrown Ghanaian brands to a global audience.

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Arts and GH Heritage

Jeffrey Nortey Turns National Theatre Into a Storytelling Universe at Sold-Out ‘3 Faces’ Show

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For one remarkable evening in Accra, Jeffrey Nortey proved that a single performer, armed with imagination, discipline, and a catalogue of unforgettable characters, could command one of Ghana’s most prestigious stages without relying on a lineup of supporting acts.

The third edition of 3 Faces of Jeffrey Nortey, held at the National Theatre on June 12, drew a capacity audience and delivered a multi-layered production that blended film, theatre, comedy and live performance into one immersive experience.

A Show That Started on Time and Set the Tone

Long before the scheduled start, patrons had begun filling the National Theatre despite heavy Friday traffic across the capital. Guests mingled, took photographs and settled into an atmosphere charged with anticipation.

Then came the first surprise. At exactly 7:15 p.m., the production began.

In an entertainment landscape where delayed starts are often expected, Nortey’s punctuality immediately signaled a commitment to professionalism and audience respect.

The evening opened with a cinematic experience rather than a traditional stage introduction. Massive screens transformed the auditorium into a futuristic digital world before premiering Here Comes The Bride, a film produced by Nortey and directed by Abyna Koblyn.

Starring Ben Affat, Serwaa Dosoo, Aaron Adatsi and Jeffrey Nortey, the film follows two friends attempting to help a heartbroken mechanic stop the woman he loves from getting married, only to find themselves in increasingly dangerous circumstances.

Audience members remained engaged throughout the screening, responding with laughter, suspense and applause.

Theatre Meets Reflection

Following the film, the production shifted seamlessly into live theatre.

Making his first stage appearance in a striking pink-tinted suit, Nortey welcomed the audience and acknowledged members of the film’s cast and crew before guiding the evening into a more reflective space.

One of the most emotional moments came when he paid tribute to the late Beverly Afaglo. Accompanied by a montage and a minute of silence, the tribute briefly transformed the mood inside the auditorium, reminding audiences of life’s fragility.

The theatrical segment that followed featured actress Monica in a performance exploring faith, disappointment, preparation and timing. Set within an office environment, the production challenged audiences to reflect on the difference between expectation and reality.

Many patrons later described the performance as both entertaining and deeply thought-provoking.

Dragon Steals the Night

The evening’s most anticipated segment belonged to Dragon, Nortey’s beloved comic character.

After a dramatic video sequence showing Dragon navigating heartbreak and personal transformation, audiences watched him ride through the streets of Accra on a motorcycle accompanied by fellow bikers before arriving at the National Theatre.

Moments later, LED screens opened to reveal Dragon on a motorcycle inside the auditorium itself.

The reaction was immediate and thunderous.

As music, fireworks and cheers filled the venue, Dragon launched into a high-energy set packed with humour, social commentary and audience interaction.

Special appearances by Nana Ama McBrown, Jeneral Ntatia, Parrot Mouth and musician EL elevated the segment further, creating some of the evening’s most memorable moments.

A Growing Creative Force

By 10 p.m., Nortey brought the production to a close with a heartfelt acknowledgement of sponsors, partners and supporters before recording his trademark audience selfie video.

Yet many attendees lingered long after the final bow.

The conversations continued in the aisles, foyers and outside the venue, suggesting that 3 Faces of Jeffrey Nortey had achieved something beyond entertainment.

With three successful editions behind him and another sold-out National Theatre performance completed, Jeffrey Nortey continues to strengthen his reputation as one of Ghana’s most inventive storytellers, blending film, theatre and character performance into a format that is increasingly becoming a cultural phenomenon.

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Arts and GH Heritage

Ghana Builds Its First Cinema Dedicated Entirely to African and Diasporic Films: The Falcon Rises in Berekuso

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Ghana is building its first cinema space dedicated exclusively to African and diasporic cinema, a landmark cultural project that aims to do more than screen films: it seeks to house and preserve a film culture that has existed for decades without a purpose-built institution to call home.

Named The Falcon Cinema, the project is currently under development in Berekuso by Studio NEiDA, an architecture practice co-founded by Fabiola Büchele, former Creative Director of Studio Francis Kéré, and Jeanne Autran-Edorh, who has trained at Herzog & de Meuron and Kéré’s studio. The studio previously curated Togo’s first pavilion at the Venice Architecture Biennale.

A Cinema Built From Ghanaian Earth

Inspired by the spatial organization of traditional Asante compounds, The Falcon is arranged as four earth-built structures surrounding a central courtyard. The venue will include two screening rooms, an outdoor cinema, communal spaces, a restaurant, and a film archive dedicated to African and diasporic cinema.

Constructed from locally sourced earth materials and topped with a palm-leaf thatched roof, the project combines passive ventilation strategies with contemporary screening facilities. The design prioritizes sustainability while honoring indigenous building traditions.

“The Falcon is not competing with a streaming subscription,” the project team noted. “It is making the case for cinema as a shared spatial experience.”

Programming With Rigo

The Falcon’s programming is led by Alice Otchere Johnson, a Ghanaian film critic and founder of AJ4short. Johnson is recognized as a Berlinale Talents 2026 fellow and was awarded the FIPRESCI Talent Press Award at Talents Durban 2025. Her involvement signals a commitment to curatorial excellence and a deep understanding of both African cinema and the global film landscape.

“This is what cultural infrastructure looks like when all the decisions are made from inside the culture it is meant to serve,” the project team stated.

Filling a Long-Standing Gap

The Falcon will become the first cinema space in Ghana dedicated to African cinema and independent films—an ambition the team describes as anything but minor.

“Ghana has a film culture, with directors, critics, and audiences who have been building that culture for decades, without a purpose-built institution to house it,” the project revealed.

With screening rooms, an outdoor cinema, and a dedicated film archive focused on African storytelling, The Falcon aims to celebrate and preserve Africa’s rich cultural and cinematic heritage while providing a home for the next generation of filmmakers and audiences.

More Than a Cinema

Beyond film exhibition, The Falcon is designed as a community space for public gathering, archival preservation, and cultural exchange. The inclusion of communal areas and a restaurant reflects the traditional Asante compound’s role as a social hub—a place where people come together not just for a specific activity, but to share space, food, and conversation.

For a continent whose stories have too often been told by outsiders, The Falcon represents a different vision: a cinema built from local earth, programmed by local critics, and rooted in local architectural traditions. It is, in the project’s own words, cultural infrastructure designed from the inside out.

Construction is ongoing in Berekuso. Further details on opening dates and programming schedules are expected in the coming months.

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Arts and GH Heritage

The Art of Encounter: Finding History in Plastic Caps, Photographs and Passing Journeys

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There is a tendency to look for history in monuments, official records, and museum collections.

Yet some of the most revealing archives of a society can be found elsewhere: in fading family photographs, crowded taxi stations, discarded plastic bottle caps, and the fleeting encounters of everyday life.

That idea sits at the centre of Conditions/Encounters, a recent exhibition at Mix Design Gallery in Accra, where five Ghanaian artists turned familiar materials and experiences into reflections on memory, movement, and identity.

The exhibition suggests that contemporary Ghanaian life is constantly producing its own archive. Not the fixed archive of government documents, but a living one shaped by daily routines, personal recollections, and shared cultural experiences.

For artist Opoku Eric Asare, family photo albums from the 1990s become gateways into conversations about highlife music, nostalgia, and cultural continuity. His work reminds viewers that memory is never static; it shifts and reappears, carrying fragments of the past into the present.

Elsewhere, Emmanuel Afriyie Arthur transforms discarded plastic bottle caps into intricate visual compositions. In a country where conversations around waste management and environmental sustainability continue to grow, his work challenges audiences to reconsider what society throws away and what it chooses to value.

The rhythms of movement emerge through Kwabena Fordjour’s focus on Ghana’s transport culture. Taxi ranks and bus stations are presented not simply as transit points but as social spaces where relationships are formed, and communities intersect.

Together with the layered photographic narratives of Kwasi Darko and the fragmented figurative paintings of Dela Quarshie, the exhibition reveals a broader truth: the ordinary is never truly ordinary.

In contemporary Ghanaian art, everyday objects and experiences are increasingly becoming vessels of cultural memory.

They preserve stories, document change, and remind us that heritage is not only inherited from the past—it is also created in the present.

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