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Ghana to Become Year-Round Tourism Destination as Part of Bold Vision for Sustainable Growth

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The Ghana Tourism Authority (GTA) has reaffirmed its commitment to transforming Ghana into a top year-round international tourism destination, not just a seasonal hotspot during the December festive period.

Chief Executive Officer Maame Efua Houadjeto said deliberate measures are being rolled out to sustain visitor interest throughout the calendar year.

Speaking at a recent media engagement in Accra, Mrs. Houadjeto acknowledged that while Ghana’s tourism peaks during the December in GH celebrations, the Authority is focused on expanding the country’s appeal beyond holiday festivities.

Maame Efua Houadjeto is the CEO of GTA

The initiative seeks to capitalize on increased global recognition for Ghana’s culture, music, food and heritage, aiming to attract visitors all year rather than primarily in the last month of the year.

“We are positioning Ghana not just as a December destination but an all-year tourism powerhouse,” the GTA boss said, acknowledging that tourism is increasingly driving job creation, youth empowerment and entrepreneurship in the creative and service sectors.

The GTA has also called on the media to play a strong role in the country’s tourism rebranding strategy by promoting balanced narratives that showcase Ghana’s attractions and positive experiences for visitors, not just seasonal events. According to Mrs. Houadjeto, consistent media storytelling is vital to solidifying Ghana’s image globally.

Tourism experts and government officials have noted that the success of December in GH—which attracts thousands of tourists and diaspora visitors annually—provides a strong foundation for building a more diversified tourism calendar that includes festivals, cultural showcases, heritage tourism and eco-tourism across the country’s 16 regions.

Recent visitor trends, including the arrival of large international delegations and cultural groups outside the December period, show growing global interest in Ghana as a destination rich in history, culture and hospitality. Continued improvements to infrastructure, service standards and regional participation are expected to enhance Ghana’s competitiveness in the international tourism market.

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Reels & Social Media Highlights

From #Galamsey to Football Fever: The Conversations That Took Over Ghana’s Social Media

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Ghana’s social media feeds were a whirlwind of activism, football banter and internet humour on Thursday, July 16, as Ghanaians once again proved that no conversation stays quiet for long.

From policy debates to viral memes, Facebook and X reflected a nation equally invested in accountability, entertainment and sporting pride.

Environmental concerns remained impossible to ignore as #Galamsey continued trending. Fresh calls for stronger action against illegal mining reignited public frustration over polluted rivers and environmental degradation, with many users demanding tougher enforcement rather than political promises. The topic resonated because it cuts across livelihoods, public health and national identity.

Political discussion also gained momentum around #MahamaMeetsCSOs, as citizens debated the significance of government engagement with civil society organizations. Supporters described the meetings as evidence of dialogue, while critics questioned whether the conversations would produce tangible reforms.

Football supplied the internet’s lighter moments. European stars including Rodri, Lamine Yamal and discussions surrounding Spain’s latest performances generated thousands of reactions, memes and playful arguments among Ghana’s passionate football fans.

Online personalities also found themselves in the spotlight, with Ansah Ewurama Biney and STARGIRL EWURAMA attracting heavy engagement through fan-driven content, creator updates and spirited conversations that showcased Ghana’s growing creator economy.

Two viral conversations worth embedding include the Ghana trends tracker on X: Trends in Ghana (@TrendsInGhana) and the live Ghana trends page: Ghana X Trends.

Taken together, the day’s online activity revealed a digital culture that effortlessly shifts between civic engagement, football obsession and creator-driven entertainment—capturing the diverse interests that define Ghana’s ever-active social media landscape.

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Festivals & Events

Stories That Cross Borders: Experience When You See Me in Accra

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On a warm July evening in Accra, storytelling will take center stage in a way that goes far beyond entertainment. When You See Me, a one-hour literary and performance event hosted by the Queenmothers and Migrants Project, invites audiences to explore migration through the voices of women, blending fiction, theatre, music, and spoken word into a moving cultural experience.

Taking place on Thursday, July 16, at Kata Garden Bistro, the gathering offers visitors an intimate encounter with one of the defining conversations shaping contemporary Ghana and the wider African continent.

Migration has long been woven into Ghana’s history. People have crossed regions and borders in search of education, employment, safety, and opportunity, carrying with them languages, traditions, and personal stories.

When You See Me shines a light on those experiences from a feminist perspective, exploring the resilience, identity, and emotional realities of women navigating new homes while holding onto their roots.

The evening brings together an impressive lineup of creative voices. Award-winning Ghanaian novelist Peace Adzo Medie, celebrated for her internationally acclaimed novel His Only Wife, will present a short story reading.

Audiences will also enjoy a live vocal performance by falè, spoken-word poetry by Twita, and dramatic excerpts performed by Lododo Arts Foundation. Together, these performances create a rich artistic conversation where literature, theatre, and music complement one another, offering different perspectives on belonging and displacement.

Set within the relaxed surroundings of Kata Garden Bistro on Blohum Road, the event promises an atmosphere where audiences can connect with artists and fellow guests in an informal setting.

The venue’s garden environment encourages reflection, making it an ideal backdrop for stories that ask listeners to consider empathy, identity, and shared humanity.

For international visitors, the event offers an authentic introduction to Ghana’s contemporary literary and performing arts scene beyond traditional tourist attractions.

For Ghanaians, it provides an opportunity to engage with conversations that continue to shape families and communities across the country.

Whether you are passionate about books, theatre, poetry, or cultural exchange, When You See Me demonstrates how storytelling can bridge distances, challenge assumptions, and remind us that every journey begins with a story waiting to be heard.

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Arts and GH Heritage

From Kantamanto to the Gallery: Reclaiming Identity Through Textile Art

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There is a quiet revolution in taking a word once used as an insult and turning it into a badge of imagination.

That transformation lies at the heart of KUBOLOR: In Search of Greener Pastures, where artist Kwabena Ofe Gideon Amponsah invites audiences to see wandering not as failure, but as a form of curiosity that shapes cities, identities, and creative expression.

In Ghana, “kubolor” has long described someone perceived as drifting without direction. Amponsah challenges that stereotype by presenting movement as an act of discovery.

His richly textured tufted works—created using a technique he taught himself after encountering it online—carry the marks of experimentation.

Thick layers of yarn, bold silhouettes, and tactile surfaces encourage viewers to slow down and consider the value of process as much as the finished artwork.

The exhibition draws much of its emotional power from Accra’s Kantamanto Market, one of the world’s largest second-hand clothing hubs.

Rather than treating discarded garments as waste, Amponsah transforms them into sculptures, wearable art, and immersive installations. Each fabric fragment carries traces of another life, suggesting that materials, like people, can find new purpose through reinvention.

That conversation extends into fashion through a collaboration with Ghanaian label DARKOS. The garments are not presented as merchandise but as living artworks, blurring the boundaries between clothing, sculpture, and performance.

Their contemporary forms encourage reflection on gender, identity, and the ways the body communicates personal history.

The exhibition’s installation mirrors the visual rhythm of Kantamanto itself. Hanging textiles, layered displays, and improvised arrangements recall the ingenuity of market traders, turning everyday merchandising techniques into a carefully orchestrated artistic language.

Visitors move through a space that feels at once familiar and theatrical, where commerce and creativity exist side by side.

Running until Monday, July 27, 2026, KUBOLOR: In Search of Greener Pastures leaves a lasting impression because it reframes a familiar Ghanaian expression with generosity and imagination.

It argues that the search for greener pastures is rarely about escape. More often, it is about resilience, reinvention, and the courage to keep moving until overlooked stories—and overlooked materials—find their place in the spotlight.

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