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The Global Runway Awaits: Inside the British Council’s 16-Week Blueprint for Ghana’s Creative Future

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In the heart of Accra’s buzzing fashion districts—from the tailors of Osu to the high-end ateliers in East Legon—there has never been a shortage of “vibes.”

Ghanaian designers possess a unique, innate ability to weave heritage into every seam. Yet, for many early-stage brands, the path from a stunning runway collection to a sustainable, bankable business remains a complex puzzle.

Enter Creative DNA, a 16-week accelerator program that is finally bridging the gap between raw creative talent and commercial dominance.

A collaboration between the British Council Ghana and MyRunwayGroup, this initiative is the first of its kind in the country, specifically engineered to turn “one-man-show” fashion brands into globally competitive enterprises.

More Than Just a Runway

While the fashion world often fixates on the final walk, Creative DNA focuses on the “DNA” of the business itself. The program isn’t looking for perfection; it’s looking for potential. For 16 intensive weeks, selected participants will transform through:

  • Business Mastery: Moving away from unstructured operations toward scalable growth strategies.
  • Direct Mentorship: Gaining a seat at the table with industry titans who have already navigated the global market.
  • Market Pipelines: Opening doors to international audiences, effectively shattering the “saturated market” myth by connecting local brands to the UK and beyond.

The £15,000 Catalyst

One of the most significant barriers for Ghanaian designers has always been capital. Creative DNA addresses this head-on with a £15,000 grant pot.

This isn’t just a handout; it is a strategic injection of funds designed to help designers refine their production, improve quality control, and prepare for the rigors of international trade.

It is the fuel intended to take a brand from a local workshop to a global digital storefront.

Don’t Wait for the Next Season

The fashion industry moves at lightning speed, and opportunities like this are the “limited edition” drops of the business world. Whether you are an emerging designer or a brand looking to scale, the structure and visibility offered here are the missing threads in your success story.

The clock is ticking. Applications are currently open but will close on March 22, 2026. If you’re ready to trade the struggle for strategy, visit www.myrunwaygroup.com or head over to the Instagram pages of My Runway Group and British Council Ghana to secure your spot.

Fashion & Style

Dressing for Your Shape: How Strategic Styling Can Transform Everyday Fashion

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Great style is not always about chasing trends or buying the latest designer outfit. Sometimes, it comes down to understanding how different cuts, colours and patterns work together to create a silhouette that feels comfortable and confident.

For people with an apple-shaped body, a few thoughtful wardrobe choices can open up fresh possibilities for personal style.

The Power of Shape and Structure

An apple-shaped figure typically carries more fullness around the midsection, with the shoulders and upper body often appearing broader than the hips.

Rather than hiding the body, strategic styling can create balance while allowing personal taste to lead.

A peplum top paired with white-leg jeans, for example, can introduce definition around the waist while adding structure to an everyday outfit. Wrap dresses offer another option, using adjustable fabric and diagonal lines to draw attention towards the waist.

Structured V-neck tops paired with bootcut jeans can also create visual balance between the upper and lower body.

For occasions that call for something more polished, ruched dresses in solid colours provide texture and shape, while dresses with darker side panels can create a subtle contouring effect.

Patterns deserve consideration, too. Strong horizontal lines may emphasise width in certain areas, whereas diagonal details can guide the eye across the body and create a different visual effect.

These are styling suggestions, not rigid rules: fabric, fit and individual proportions all influence how an outfit looks.

Confidence Beyond the Clothing

For Ghanaian fashion lovers, where tailored outfits, colourful prints, occasion dresses and contemporary streetwear all have a place in personal expression, these principles offer another way to approach the wardrobe.

A peplum blouse can work for a professional setting, while a wrap dress can transition easily from a social gathering to an evening event.

Ultimately, dressing well is less about fitting a body into fashion rules than finding clothes that make the wearer feel at ease.

The best outfit is one that works with your proportions, reflects your personality and lets confidence take centre stage.

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Christian Louboutin’s Kumasi Visit Puts Ghana’s Footwear Craftsmanship in the Spotlight

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Christian Louboutin is famous for turning a flash of red beneath a heel into one of fashion’s most recognisable luxury signatures.

Now, the French designer’s reported visit to Kumasi is raising a bigger question: could Ghana’s Garden City become a new meeting point for international luxury fashion and local craftsmanship?

Louboutin met Lady Julia Osei Tutu, wife of Asantehene Otumfuo Osei Tutu II, at her private residence on October 12, 2026, following his attendance at the Akwasidae Festival at Manhyia Palace.

Accompanied by members of his team and representatives of Studio Dream, the designer’s visit has drawn attention to discussions about a possible Christian Louboutin outlet in Kumasi.

The significance extends beyond luxury retail. Kumasi has a longstanding reputation for craftsmanship, commerce and creative enterprise, while Ghanaian shoemakers and leatherworkers contribute to a wider fashion industry built on practical skill and entrepreneurial ambition.

An international luxury brand exploring a presence in the city invites questions about how global fashion houses might engage with local talent.

Could such interest create opportunities for Ghanaian artisans, strengthen professional networks or bring greater international visibility to the country’s footwear makers?

For now, these possibilities remain speculative. No confirmed announcement establishes a production partnership with local manufacturers, and the reported discussions centre on the possibility of an outlet rather than a footwear factory.

Still, the encounter offers a compelling fashion story. Louboutin’s presence around Akwasidae, an important Asante royal festival, also places the visit at the intersection of luxury branding, cultural heritage and traditional authority.

Whether Kumasi eventually becomes a retail destination for the red-soled heels or something more, the conversation highlights an opportunity: Ghana’s creative industry deserves attention not only as a source of inspiration, but also as a potential partner in the global fashion business.

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Fashion & Style

Twenty Years, One Red Carpet: BellaNaija Celebrates Two Decades of African Culture in Style

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Some birthdays are marked with cake. BellaNaija marked twenty years with a runway.

On October 2, the Nigerian media powerhouse gathered some of the country’s biggest names for its BN20 High Fashion Icon Grand Red Carpet Experience, and the theme was never going to allow a quiet night.

Guests arrived ready to interpret “icon” in leather, velvet and architectural gold.

Veekee James set the tone early in a custom oxblood leather coat-gown by Abbas Woman, its exaggerated shoulders and sculpted hips crowned by an oversized black hat.

Mercy Eke chose icy glamour instead, drifting down the carpet in blue velvet with cobalt detailing and pearl-inspired embellishments.

Osas Ighodaro brought structure and shine in ivory and gold, while Mide Iwasokun delivered the night’s most theatrical moment: a white Komeh Swish gown with a fan collar and a cascading ruffled train that refused to go unnoticed.

The roll call read like a living archive of Nigerian pop culture. Mercy Eke, Rita Dominic, Ini Edo, Ebuka Obi-Uchendu, Denrele Edun, Mai Atafo, Idia Aisien and Blessing Nze shared a room that blurred the line between guest list and guest book.

That was the quiet achievement beneath the flashbulbs. When BellaNaija launched in 2006, social media had not yet reshaped culture, and African fashion and entertainment were still fighting for global attention.

Two decades later, the platform has grown into a brand that no longer simply covers the culture, it helps shape it.

For anyone watching from Accra, Nairobi or London, the message landed clearly: African storytelling has arrived, and it dresses exceptionally well.

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