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Miss Akwaaba Season 5: Ghana Begins the Search for Its Next Cultural Ambassador

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The search for Ghana’s next cultural ambassador is about to begin. In Accra this April, confident young women will step forward to compete in the fifth season of Miss Akwaaba, a pageant that blends beauty with heritage, storytelling, and tourism advocacy.

For thirteen weeks, contestants will be immersed in a journey that celebrates the country’s traditions while preparing them to represent Ghana on a global stage.

Organised by Ceejay Multimedia in partnership with Tour Motherland Ventures in the United States, the competition has steadily grown into one of Ghana’s most culture-focused pageants.

Auditions for Season 5 will run from April 20 to April 25 at the Ceejay TV Studios, where aspiring contestants will present not just poise and talent, but also their knowledge of Ghana’s customs, languages, and tourism destinations.

Unlike conventional pageants, Miss Akwaaba places culture at the centre of the competition. Participants are encouraged to explore Ghana’s diverse traditions—from storytelling and indigenous fashion to music, dance, and the country’s historic landmarks.

The aim is to produce ambassadors who can confidently introduce Ghana’s heritage to the world.

That mission has resonated with audiences in recent years. Previous seasons have highlighted the country’s cultural wealth while giving young women the opportunity to grow as leaders and advocates.

The stakes are high this year, too. The reigning queen from the previous season drove home in a brand-new car and received a cash prize of GH¢10,000, signalling how the pageant rewards both talent and dedication.

Beyond the competition itself, the event has become a meeting point for Ghana’s creative and tourism sectors. Supporters of the project include Dodi World, one of the country’s best-known leisure destinations, along with Bigoo Drinks and cultural advocate Mama Africa. Their involvement reflects the pageant’s growing role in promoting Ghana as a travel destination.

For visitors exploring the country, Miss Akwaaba offers a unique window into contemporary Ghanaian culture. The event captures the energy of Accra’s creative scene—where fashion, language, music, and heritage meet modern storytelling.

For locals, it’s also an opportunity to reconnect with cultural traditions and support a platform that celebrates Ghana’s identity.

As auditions open in Accra, organisers are calling on bold and culturally rooted young women to step forward.

The crown of Miss Akwaaba represents more than a title; it carries the responsibility of telling Ghana’s story to the world.

For those ready to take part—or simply witness the beginning of the journey—the stage is set.

Festivals & Events

Lagos Meets Accra: Zephans & Co Brings Summer Style to the City

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When Lagos’ unmistakable style arrives in Accra, expect colour, movement and plenty of personality.

This summer, Zephans & Co is bringing its distinctive fashion world to Ghana’s capital with a pop-up designed to celebrate African creativity, craftsmanship and contemporary style.

The Lagos-based fashion brand’s upcoming Summer Pop-Up offers shoppers an opportunity to experience its latest collection in person while exploring the cultural influences woven into its designs.

Known for pieces that combine striking prints with elegant silhouettes, Zephans & Co draws on textiles and techniques deeply connected to West African fashion traditions.

Visitors can expect handwoven Akwete textiles, hand-dyed Adire, flowing organzas and luxurious silks, alongside the statement pieces that have earned the brand a following among women across the world.

Each fabric brings its own history and visual language.

Akwete, associated with Igbo weaving traditions in Nigeria, and Adire, the celebrated Yoruba resist-dyeing tradition, demonstrate how heritage can be carried into contemporary wardrobes.

But this is more than a shopping stop. The pop-up creates a space where fashion becomes a meeting point between Lagos and Accra—two West African cities with vibrant creative communities and a shared appreciation for bold self-expression.

For international visitors, it offers an intimate introduction to the region’s fashion culture beyond the usual tourist attractions.

For Ghanaians and other Africans in Accra, it is an opportunity to reconnect with familiar fabrics, craftsmanship and the wider story of African design.

With good vibes, beautiful clothing and an atmosphere built around connection and creativity, the Zephans & Co Summer Pop-Up promises an afternoon worth adding to an Accra itinerary. Come for the clothes, stay for the culture, and leave with a piece that tells a story.

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Dzawuwu: The Volta Festival That Celebrates Agave Bravery

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The first beat of the drum echoes through Dabala before sunrise, and within moments the town is alive.

Chiefs wrapped in colourful kente and richly woven cloth emerge in a grand procession, their gold ornaments catching the morning light as dancers answer the rhythm with graceful, energetic steps.

For the Agave people of Ghana’s Volta Region, this is more than a celebration. It is the return of a story carried from one generation to the next.

Held each February in the Agave District, the Dzawuwu Festival honours the courage and resilience of the Agave people.

It commemorates the bravery of their ancestors, whose determination helped shape the identity and unity of the community.

Every drumbeat and ceremonial procession becomes a reminder that history is not confined to books—it can be heard, seen and felt in the streets.

The festival’s most striking moments unfold as traditional leaders parade through the town, accompanied by drummers, singers and dancers whose performances preserve rhythms passed down for generations.

The atmosphere is both festive and deeply respectful, as families gather to celebrate their shared heritage while visitors are welcomed into the experience.

Beyond its colourful spectacle, Dzawuwu strengthens bonds within the community. It brings together relatives who return home from across Ghana and abroad, creating opportunities to reconnect, honour elders and pass cultural traditions to younger generations.

The festival also serves as a platform for showcasing Agave customs, music and dance to a wider audience.

For travellers seeking an authentic cultural experience, Dzawuwu offers something unforgettable: the chance to witness a living tradition where bravery is remembered not with silence, but with music, movement and the enduring pride of a people who continue to celebrate their roots.

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An Evening of Live Music and Local Flavours Awaits at Food Garage

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Some of the best memories in Accra are made after sunset, when live music fills the air and strangers become friends over good food.

On Saturday, September 12, Food Garage transforms into one of those unforgettable spaces as the Diamond Band Live Concert promises an evening where music and community take centre stage.

Running from 6:00 pm to 9:00 pm, the event celebrates a tradition that has long shaped Ghana’s social life: gathering around live performances.

From highlife’s timeless melodies to contemporary sounds that keep audiences on their feet, live bands remain an important part of the country’s entertainment culture.

They create an atmosphere that recorded playlists simply cannot match, turning every performance into a shared experience between musicians and the crowd.

Visitors can expect an energetic night filled with live music, dancing and plenty of opportunities to soak in Accra’s relaxed nightlife.

Food Garage’s casual setting adds another layer to the experience, with tasty meals and drinks complementing the performances.

Whether you’re singing along, discovering a new favourite song or simply enjoying conversations between sets, the evening is designed to feel welcoming rather than formal.

For international visitors, the concert offers a chance to experience Ghana beyond its landmarks.

It is an opportunity to witness how music naturally brings people together, creating moments that reflect the country’s warmth and hospitality.

For locals, it is the perfect excuse to reconnect with the joy of live entertainment and support the musicians who keep Ghana’s performance culture thriving.

As the lights come up and the band takes the stage, expect an evening where good food, great music and genuine connections make Food Garage the place to be.

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