Fashion & Style
Beyond the Runway: Oreo Proves Why Structure and Sophistication are the New Daytime Standard
In the high-heat landscape of West African fashion, there is a constant, shifting tension between the rigid glamour of the runway and the practical demands of the street.
However, every so often, a single garment bridges that gap so seamlessly it creates a new visual vocabulary. This week, it was a striking blue “Butterfly Skater Dress” from Pelliguen, worn by Oreo—the celebrated face of Accra Fashion Week—that effectively turned the city’s pavement into an editorial set.
The look, which has quickly ignited conversations across Ghanaian style circles, isn’t just a simple Outfit of the Day; it is a case study in how “street couture” is evolving to meet the needs of the modern, globally-minded African woman.
The Power of the Silhouette
At the heart of the ensemble is the architectural daring of the butterfly sleeve. While the skater dress is a perennial favorite for its flattering, cinched-waist silhouette, Pelliguen has elevated the staple through dramatic, sculpted shoulders. These sleeves do more than frame the frame; they provide a sense of movement even when the wearer is standing still.
The choice of fabric—a rich, denim-toned textile—is a deliberate nod to the versatility of contemporary fashion. Denim, traditionally the uniform of the casual and the utilitarian, is here reimagined with couture-inspired construction. The result is a piece that feels refined enough for a high-profile fashion event yet grounded enough for a weekend brunch in Cantonments or East Legon.
Collaboration and Curation
Fashion in Accra is rarely a solitary endeavor, and this look is the product of a deliberate creative trinity. Styled by Keil of House of Style, the outfit was accessorized with layered gold chains that add a necessary “street” edge to the dress’s feminine cut.

The addition of a sleek handbag by Mikoko Deluxe provided a polished, tonal finish that anchored the dress’s bold blue.
The imagery, captured by veteran photographer Nana Tamakloe for FashionGHANA, emphasizes the confidence that has made Oreo a household name in the regional modeling industry.
In an era where “fast fashion” often lacks personality, the subtle branding along the skirt’s hemline offers a touch of individuality that doesn’t compete with the clean, structured lines of the garment.
Accessible Luxury in a Global Market
Perhaps the most significant aspect of this style moment is its accessibility. For a global readership often used to seeing African fashion as either “traditional” or “unobtainable luxury,” this Pelliguen ensemble offers a middle ground. Retailing at $120 for the dress and $50 for the Mikoko Deluxe bag, it represents a growing sector of the Ghanaian market: high-quality, designer-led fashion that is actually wearable.
As Accra continues to cement its status as a global fashion capital, it is looks like these—those that prioritize movement, confidence, and clever engineering—that will define the continent’s sartorial legacy.
It is a reminder that in the world of African style, magic doesn’t just happen on the runway; it happens whenever elegance meets the playful structure of the everyday.
Fashion & Style
Fashion Mourns as Kente Visionary Sadia Sanusi Dies Ahead of Major Masterclass
Just days before she was due to host a landmark Kente Artistry Masterclass celebrating a decade of craftsmanship, reports emerged that Ghanaian fashion entrepreneur Sadia Sanusi had passed away, sending shockwaves through the country’s fashion industry and creative community.
The timing feels especially poignant. Scheduled for June 22–26, 2026, the masterclass was intended to mark ten years of her work transforming kente from a ceremonial textile into a luxury fashion statement embraced by a new generation of consumers. Instead, it now stands as a reminder of the legacy she leaves behind.
For many designers, kente is a fabric. For Sadia Sanusi, it was a language. Through her label, Sadia Sanusi Kente, she helped reshape perceptions of one of Ghana’s most celebrated cultural symbols.
Her designs demonstrated that heritage cloth could exist comfortably in contemporary fashion spaces without losing its cultural significance.

Structured gowns, bridal creations, couture silhouettes and modern styling became part of her signature approach, attracting clients who wanted tradition expressed through a fresh lens.
Her influence extended beyond the garments themselves. In an era when personal branding has become central to fashion entrepreneurship, Sanusi built a brand closely associated with craftsmanship, authenticity and cultural pride. She positioned kente not merely as clothing but as a statement of identity, encouraging younger consumers to reconnect with indigenous textiles in meaningful ways.
The planned Kente Artistry Masterclass reflected that mission. More than a fashion workshop, it was expected to serve as a platform for sharing technical knowledge, creative skills and business insights with emerging designers eager to work with African textiles.
While reports have suggested her passing may have been linked to health complications, no official confirmation has been issued regarding the cause of death. What remains certain is the impact of her work. Across runways, weddings, photoshoots and special occasions, her designs helped tell a modern Ghanaian story woven through centuries-old tradition.
In the fashion world, trends come and go. Cultural influence lasts much longer. Sadia Sanusi’s greatest achievement may have been proving that kente’s future could be just as powerful as its past.
Fashion & Style
Davido’s World Cup Jacket Turned Fashion Into a Global Call for Action
The most talked-about outfit at the FIFA World Cup Countdown Concert in Los Angeles was not the flashiest, the most expensive, or the most trend-driven. It was a jacket carrying 46 names and a message impossible to ignore.
As thousands of fans watched and millions followed online, Afrobeats superstar Davido stepped onto the stage wearing a custom-made jacket emblazoned with the names of 39 abducted schoolchildren and seven teachers from Nigeria’s Oyo State.
Across the garment, in bold lettering, were three simple words: “Bring Them Home.”
In an era when celebrity fashion often revolves around luxury branding and viral aesthetics, Davido transformed clothing into a form of public advocacy.
The jacket functioned as both a fashion statement and a memorial, ensuring that a humanitarian crisis unfolding thousands of miles away was visible on one of the world’s biggest entertainment stages.
The choice was especially significant because global sporting events have increasingly become spaces where culture, politics, and fashion intersect.
Musicians, athletes, and public figures understand that what they wear can travel further than a speech. A photograph can cross borders in seconds; an outfit can spark conversations long after a performance ends.
For Davido, whose influence extends far beyond music charts, the jacket reinforced a personal brand rooted not only in entertainment but also in social awareness.
Born into one of Nigeria’s most prominent families, the singer has often found himself connected to national conversations.
This appearance showed how fashion can amplify those conversations without a single word being spoken on stage.
The emotional power of the garment came from its specificity. Rather than relying on abstract slogans, it carried the names of real children and educators whose families are still waiting for answers. Each name transformed the jacket from a celebrity accessory into a public appeal.
As fashion continues to evolve as a language of influence, Davido’s World Cup appearance offered a reminder that clothing can do more than express personal style.
Sometimes, it can carry the weight of a nation’s hopes.
Fashion & Style
From Football Icon to Fashion Moment: Assita Traoré Gives the Elephant Blazer New Life
Fashion trends come and go, but few garments make the leap from sportswear to cultural statement piece as effortlessly as Ibrahim Fernandez’s now-iconic elephant blazer.
And if Côte d’Ivoire’s national football team introduced the design to the world, influencer Assita Traoré has shown how it can evolve beyond the stadium and into the realm of personal style.
When Les Éléphants arrived for the 2026 FIFA World Cup in striking orange and yellow tie-dye blazers, the look quickly captured global attention.
Designed by Ivorian creative Ibrahim Fernandez, the jackets celebrated national identity through a bold elephant motif, a tribute to the country’s beloved football team and one of its most recognizable symbols.

For many, the blazer was a moment of patriotic fashion. For Assita Traoré, it became an opportunity for reinvention.
The Ivorian fashion and beauty influencer, followed by nearly 200,000 people across social media, reimagined the design as a tailored blazer dress that places the elephant at the center of attention.
Instead of appearing across the back, the embroidered red elephant dominates the front of the garment, transforming a team emblem into a dramatic fashion focal point.
The styling is equally intentional. The fiery tie-dye fabric recalls the colours of a West African sunset, while the structured silhouette creates a polished, contemporary edge.
A turquoise striped handbag introduces an unexpected contrast, breaking up the warm palette and adding a playful note to the look.

More importantly, Traoré’s interpretation highlights a growing shift within African fashion: the movement of culturally significant designs from ceremonial or symbolic contexts into everyday style and digital influence.
The elephant remains a marker of national pride, but in her hands it also becomes a tool of self-expression.
In an era when fashion travels instantly across screens and borders, Assita Traoré demonstrates that the most memorable looks do more than attract attention.
They tell stories, celebrate identity, and create new meanings for familiar symbols.
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