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Arts and GH Heritage

Ghana Seizes Global Spotlight: Tourism Leaders Rally Youth to Amplify Culture During iShowSpeed’s Visit

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As American streaming superstar iShowSpeed touched down at Kotoka International Airport on January 26, 2026, marking a major stop on his African tour, Ghana’s tourism and creative sectors are viewing the moment as a strategic opportunity to reshape global perceptions of the country.

Rather than a mere celebrity arrival, officials and influencers are framing the visit as a powerful platform for youth-led digital storytelling, cultural promotion, and economic positioning—urging Ghanaians to flood social media with authentic content that highlights the nation’s peace, heritage, and potential.

Deputy CEO of the Ghana Tourism Authority (GTA), Abeiku Aggrey Santana, issued an impassioned call on social media ahead of the arrival, describing it as “OUR moment” for Gen Z creators.

“This is not hype, it’s tourism marketing,” Santana wrote in a widely shared Facebook post.

He encouraged young people to “create, post, share” and “tell Ghana’s story LOUD,” emphasizing the country’s status as a beacon of democracy, the birthplace of Highlife music, home to vibrant Kente fabric, and gateway to Africa. Santana highlighted Ghana’s role in the African diaspora narrative, its love for football, world-class musicians and creatives, and landmarks like the world’s largest man-made lake (Volta Lake), urging citizens to own the online narrative during iShowSpeed’s stay.

The 21-year-old content creator, with tens of millions of followers across platforms, is scheduled for a high-energy supercar spectacle at Independence Square—an iconic national venue that will transform into a showcase of luxury vehicles, speed, and youth culture. The event is anticipated to draw massive crowds and generate viral content, amplifying Ghana’s appeal to global Gen Z audiences.

Additionally, iShowSpeed will tour the Ghana Gold Board (GoldBod), the government agency established in 2025 to regulate and formalize the buying, selling, assaying, and export of gold and precious minerals. The visit underscores Ghana’s position as Africa’s leading gold producer and ties into efforts to spotlight the country’s mineral wealth and economic opportunities to international influencers.

iShowSpeed’s arrival, greeted with roaring motorcycles, cheers, and motorcades at the airport, has already sparked intense social media buzz. His high-octane live streams and unpredictable style are expected to introduce millions worldwide to Ghanaian hospitality, food, music, and landmarks—potentially boosting tourism arrivals, diaspora engagement, and digital visibility.

This strategic embrace of a global influencer reflects Ghana’s evolving approach to destination marketing in the digital age. By leveraging iShowSpeed’s reach, authorities aim to counter stereotypes, promote positive narratives, and position Ghana as a vibrant, peaceful, and culturally rich hub. As Santana put it, “Storytelling is the new way of marketing,” and this pop-up moment could have lasting ripple effects on how the world sees and engages with the nation.

With the supercar showcase and GoldBod tour on the horizon, all eyes are on how Ghanaian youth and creators seize the spotlight to showcase why Ghana remains “the Center of the World” for many.

Arts and GH Heritage

When Second-Hand Clothes Become a Playground for Community

Using Broni Wawu garments purchased at a local market, Bamfo creates enclosed and open environments designed for participation rather than distant observation.

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In Atakpamé, Ghanaian artist Dr. Frederick Bamfo transforms discarded garments into interactive spaces where children, cultural memory and collective play meet.

A discarded shirt can carry more than the memory of a former owner. In the hands of Ghanaian artist and academic Dr. Frederick Bamfo, it can become part of a place where children gather, games begin and strangers find reasons to connect.

His installation, The Games Feast, developed during the Karp Artists’ and Researchers’ Residency in Atakpamé, Togo, gives second-hand clothing a new social life.

Using Broni Wawu garments purchased at a local market, Bamfo creates enclosed and open environments designed for participation rather than distant observation.

The choice of material speaks to a familiar West African reality. Second-hand clothing circulates through markets, connecting consumers to international trade networks while raising questions about consumption, waste and the afterlife of textiles.

Often valued primarily for their usefulness or affordability, these garments become something different in Bamfo’s work: vessels of memory and possibilities for human connection.

The installation’s defining feature, however, is not simply its reuse of clothing. It is what happens inside these improvised spaces.

Children help shape the project’s collaborative spirit, while games such as ludo and oware, alongside dancing and skipping, turn the artwork into a setting for shared experience.

These activities draw on familiar forms of play that have long helped communities build relationships and pass cultural knowledge between generations.

Here, they also challenge conventional ideas of an art installation as something to admire without touching or entering.

For Bamfo, the transformation is both material and social. Clothing once associated with individual bodies becomes a collective environment, while everyday games become tools for participation.

In Atakpamé, The Games Feast suggests that the most meaningful second life of a discarded garment may not be another wardrobe, but a space where people come together.

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Arts and GH Heritage

Who Owns the Right to Be Called an Artist? A Debate in Togo Challenges the Rules of Art

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From Ghana’s traditional craftsmen to self-taught street artists, creative excellence rarely follows a single road.

An artist may spend years in a university studio learning perspective, composition and art history.

Another may acquire the same confidence with materials through years of observation, experimentation and work passed down through generations. Which deserves greater recognition?

At Hotel Hong Kong in Atakpamé, Togo, this question became a starting point for a wider conversation about who gets to define artistic excellence.

Beyond the walls of the academy

The panel discussion, organised as part of the ongoing Karp Kamina Artists and Researchers Residency, brought together Ghanaian artists Frederick Bamfo, Livingstone Amoako and Ray Agbo.

Moderated by Kojo Biney, with Samuel Olou, the residency’s director, translating into French, the conversation examined the opportunities and limitations of formal and self-directed artistic education.

Art academies offer structured training, experienced mentors, studio facilities and access to professional networks.

Yet these advantages do not automatically produce originality. Outside institutional settings, artists often develop distinctive approaches through everyday encounters, community knowledge, apprenticeships and experimentation.

Ghana’s traditions offer another lesson

Ghana’s fantasy coffin makers illustrate why artistic knowledge cannot be measured by academic qualifications alone.

These craftspeople transform wood into elaborate forms representing professions, personal identities and family histories.

Their expertise is built through practical experience, inherited techniques and close relationships between makers and their communities.

Such traditions challenge institutions to reconsider what counts as legitimate artistic training and whose work deserves exhibition space, critical attention and commercial support.

Making room for different creative journeys

The discussion at Hotel Hong Kong did not present formal education and independent practice as opposing forces.

Instead, it highlighted the need for an art world that values technical knowledge without dismissing unconventional paths.

For African artists navigating galleries, museums and international exhibitions, that distinction matters.

Creativity may begin in a classroom, a workshop or on the street. The greater challenge is ensuring that opportunity does not depend solely on where an artist learned to create.

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Arts and GH Heritage

When Art Gives a Colonial Building a New Voice

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An old building can hold more than dust and silence. In Atakpamé, Togo, an abandoned German colonial structure is finding a new purpose as a space where African cultural expression challenges the weight of history.

Through Conversations: Symbolism and Lifestyle, Ghanaian artists Kojo Biney and Ray Agbo invite audiences to look afresh at the ordinary encounters that bind communities together.

Their paintings and sculptures explore a language that often needs no words: the exchange of kola nuts, bargaining between market traders and customers, and the sharing of palm wine.

These gestures may appear familiar, yet each carries social meaning. They can express welcome, negotiate relationships, establish trust and pass knowledge between generations.

By bringing such moments into the gallery, the artists suggest that culture is not preserved only in museums or ceremonial performances. It lives in everyday interactions.

A building becomes part of the conversation

Presented during the Karp Kamina Artists and Researchers Residency 2026, the exhibition draws on Atakpamé’s cultural landscape, where Ana and Ewe-speaking communities meet. Known as the “city of seven hills”, the town provides a fitting setting for an exploration of identity and shared heritage.

The installation also places paintings alongside newspaper pages, linking artistic interpretation with the ways public events and personal memories become part of the historical record.

Yet the building itself may be the exhibition’s most powerful statement. Once associated with German colonial rule, the structure now houses contemporary African perspectives. Its past is not erased; instead, it becomes part of the encounter.

For older visitors, the space may recall another era. For younger audiences, it offers an opportunity to question how history shapes the present.

As the exhibition closes on Friday, October 16, 2026, its lasting invitation is to recognise that heritage is not frozen in time. Like conversation itself, it remains alive through the meanings people continue to create and share.

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