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The Global Runway Awaits: Inside the British Council’s 16-Week Blueprint for Ghana’s Creative Future

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In the heart of Accra’s buzzing fashion districts—from the tailors of Osu to the high-end ateliers in East Legon—there has never been a shortage of “vibes.”

Ghanaian designers possess a unique, innate ability to weave heritage into every seam. Yet, for many early-stage brands, the path from a stunning runway collection to a sustainable, bankable business remains a complex puzzle.

Enter Creative DNA, a 16-week accelerator program that is finally bridging the gap between raw creative talent and commercial dominance.

A collaboration between the British Council Ghana and MyRunwayGroup, this initiative is the first of its kind in the country, specifically engineered to turn “one-man-show” fashion brands into globally competitive enterprises.

More Than Just a Runway

While the fashion world often fixates on the final walk, Creative DNA focuses on the “DNA” of the business itself. The program isn’t looking for perfection; it’s looking for potential. For 16 intensive weeks, selected participants will transform through:

  • Business Mastery: Moving away from unstructured operations toward scalable growth strategies.
  • Direct Mentorship: Gaining a seat at the table with industry titans who have already navigated the global market.
  • Market Pipelines: Opening doors to international audiences, effectively shattering the “saturated market” myth by connecting local brands to the UK and beyond.

The £15,000 Catalyst

One of the most significant barriers for Ghanaian designers has always been capital. Creative DNA addresses this head-on with a £15,000 grant pot.

This isn’t just a handout; it is a strategic injection of funds designed to help designers refine their production, improve quality control, and prepare for the rigors of international trade.

It is the fuel intended to take a brand from a local workshop to a global digital storefront.

Don’t Wait for the Next Season

The fashion industry moves at lightning speed, and opportunities like this are the “limited edition” drops of the business world. Whether you are an emerging designer or a brand looking to scale, the structure and visibility offered here are the missing threads in your success story.

The clock is ticking. Applications are currently open but will close on March 22, 2026. If you’re ready to trade the struggle for strategy, visit www.myrunwaygroup.com or head over to the Instagram pages of My Runway Group and British Council Ghana to secure your spot.

Fashion & Style

Where Style Meets Freedom: The Fashion Language of Karnival Kingdom Ghana

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The first thing you noticed wasn’t the music — it was the movement of colour. Feathers caught the Accra sun mid-stride, crystals flashed with every turn, and bodies became living canvases along the La Palm stretch.

At Karnival Kingdom Ghana, style didn’t just complement the celebration; it was the language of it.

Across the week-long takeover from April 22 to 28, fashion emerged as the most immediate bridge between Ghana and the Caribbean.

Women led that visual conversation, stepping into the streets in elaborate carnival regalia — towering feathered headpieces, intricately beaded bras, gem-studded bikinis, and handcrafted masquerade wings that seemed engineered for both spectacle and storytelling.

Each look felt intentional, less about trend and more about presence. This was fashion as a declaration.

What made the style particularly striking was its dual identity. On one hand, it drew from the unmistakable DNA of Caribbean carnival — the high-energy silhouettes, the barely-there structures, the unapologetic sparkle.

On the other hand, there were subtle nods to African craftsmanship: locally sourced beads, reinterpreted kente colour palettes, and custom pieces designed by Ghana-based creatives who infused familiar forms with new cultural context. The result was a hybrid aesthetic that felt both imported and homegrown.

Personal branding played out in real time. Revellers weren’t just dressed for the moment; they were curating how they would be remembered.

Social media amplified this, with every strut, pose, and spin becoming part of a wider visual archive. Style here functioned as identity — bold, free, and deeply connected to heritage. It echoed the words of one Caribbean participant who described carnival as an expression of freedom born from history.

In Accra, that message translated directly into what people wore.

Even the performances leaned into this fashion-first narrative. International soca stars brought not just sound but image — stage looks that reinforced the spectacle and raised the bar for what carnival in Ghana could look like going forward.

As the final parade wound down and the last sequins were packed away, one thing lingered: Karnival Kingdom Ghana has redefined the city’s fashion vocabulary.

It proved that style can travel, evolve, and return with new meaning — and in doing so, it turned Accra into a runway where history, identity, and self-expression walked side by side.

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Fashion & Style

When Fashion Whispers: How Fundudzi Redefined Presence at SA Fashion Week 2026

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There was no need for spectacle when Fundudzi by Craig Jacobs took the runway at South African Fashion Week 2026—just a quiet, commanding presence that held the room in stillness.

In a week often driven by colour and excess, Jacobs chose restraint, using darkness not as absence but as identity.

The collection’s strongest statement lay in its refusal to shout. Instead, it whispered with intent. Dominated by blacks, charcoals, and muted metallics, the palette created an atmosphere that felt almost ceremonial—clothing as armour, as ritual, as self-definition.

Tailored jackets with asymmetrical cuts opened the show, immediately setting a tone of discipline and control. These were garments designed not just to be worn, but to communicate.

Jacobs has long positioned Fundudzi as more than a fashion label; it operates as a vehicle for storytelling. This season, that narrative unfolded through structure and fluidity. Sheer overlays softened sharp tailoring, while draped fabrics introduced movement without sacrificing precision.

A sheer top paired with pinstriped trousers blurred gender lines, while a sculpted bodice and veil suggested protection and transformation. The tension between masculinity and femininity wasn’t resolved—it was explored, intentionally left open.

Texture added another layer of meaning. Matte surfaces absorbed light, while subtle sheen reflected it, creating a visual rhythm that felt both controlled and alive.

The styling remained stripped back, almost meditative, allowing each silhouette to stand on its own terms. There were no distractions, no unnecessary embellishments—just form, fabric, and feeling.

For a global audience increasingly drawn to African designers, Jacobs’ approach offers something distinct.

He sidesteps obvious cultural motifs, instead presenting Africanness as an internal language—complex, evolving, and deeply personal. It’s fashion that doesn’t rely on recognition, but on resonance.

In the end, the collection leaves a lasting impression not because it demands attention, but because it earns it.

In a world of constant noise, Craig Jacobs reminds us that true style doesn’t always announce itself. Sometimes, it stands still—and dares you to come closer.

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Fashion & Style

Slowing Down Style: How Hertunba Redefined Luxury at Lagos Fashion Week

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At a time when fashion thrives on speed, spectacle, and algorithm-friendly trends, Nigerian label Hertunba chose to slow everything down—and in doing so, created one of the most quietly powerful runway moments of the season.

Unveiled at Lagos Fashion Week, the collection titled Akạọrụ̄ – Handwork reframed luxury not as excess, but as intention. Across just seven looks, the brand built a narrative rooted in craftsmanship, where every stitch, bead, and fold carried cultural weight.

It was less about what was worn and more about who made it—and the generations of skill embedded in each piece.

The opening looks set the tone: intricate hand-beaded textures layered across earthy fabrics, evoking ceremonial dress and ancestral adornment. These weren’t garments designed for fleeting attention; they demanded to be seen up close.

Each detail revealed the patience of artisans—beadworkers, weavers, and dyers—whose contributions often remain invisible amid fast-fashion cycles.

But Hertunba didn’t linger in nostalgia. The collection pushed heritage into contemporary relevance. Structured corsetry met boldly striped fabrics, while layered skirts reinterpreted traditional weaving through modern tailoring.

The palette—vivid yellows, blues, and blacks—felt youthful without losing its grounding. It was a confident balancing act: honoring the past while speaking fluently to the present.

One standout piece, a sleek black gown finished with cascading multicoloured fringe, captured the collection’s central idea. It fused multiple craft traditions into a single silhouette, turning the body into a moving canvas of African artistry.

The final look stripped things back, relying on sculptural texture rather than embellishment—proof that craftsmanship doesn’t always need ornament to command attention.

For a global audience increasingly interested in authenticity, Hertunba’s message resonates far beyond the runway.

In Ghana and across the continent, where traditional techniques still shape everyday aesthetics—from kente weaving to hand-dyed textiles—this collection feels like a call to value what has always been there.

Fashion, at its best, tells stories. With Akạọrụ̄ – Handwork, Hertunba reminds us that the most compelling stories are often written by hand—slowly, deliberately, and with care.

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