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Ghana to Become Year-Round Tourism Destination as Part of Bold Vision for Sustainable Growth

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The Ghana Tourism Authority (GTA) has reaffirmed its commitment to transforming Ghana into a top year-round international tourism destination, not just a seasonal hotspot during the December festive period.

Chief Executive Officer Maame Efua Houadjeto said deliberate measures are being rolled out to sustain visitor interest throughout the calendar year.

Speaking at a recent media engagement in Accra, Mrs. Houadjeto acknowledged that while Ghana’s tourism peaks during the December in GH celebrations, the Authority is focused on expanding the country’s appeal beyond holiday festivities.

Maame Efua Houadjeto is the CEO of GTA

The initiative seeks to capitalize on increased global recognition for Ghana’s culture, music, food and heritage, aiming to attract visitors all year rather than primarily in the last month of the year.

“We are positioning Ghana not just as a December destination but an all-year tourism powerhouse,” the GTA boss said, acknowledging that tourism is increasingly driving job creation, youth empowerment and entrepreneurship in the creative and service sectors.

The GTA has also called on the media to play a strong role in the country’s tourism rebranding strategy by promoting balanced narratives that showcase Ghana’s attractions and positive experiences for visitors, not just seasonal events. According to Mrs. Houadjeto, consistent media storytelling is vital to solidifying Ghana’s image globally.

Tourism experts and government officials have noted that the success of December in GH—which attracts thousands of tourists and diaspora visitors annually—provides a strong foundation for building a more diversified tourism calendar that includes festivals, cultural showcases, heritage tourism and eco-tourism across the country’s 16 regions.

Recent visitor trends, including the arrival of large international delegations and cultural groups outside the December period, show growing global interest in Ghana as a destination rich in history, culture and hospitality. Continued improvements to infrastructure, service standards and regional participation are expected to enhance Ghana’s competitiveness in the international tourism market.

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Reels & Social Media Highlights

From Visa Chaos to Viral Justice: How Ghana’s Internet Reacted to a Day of High Drama

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 Today wasn’t just another day on Ghanaian social media; it was a whirlwind of high-stakes drama, football fever, and raw public emotion. 

The timelines on X and Facebook were a battleground of hope, fury, and humor, reflecting a nation holding its breath for a crucial World Cup opener while simultaneously engaging in heated debates on justice and celebrity scandals. 

The day’s most intense conversation revolved around the Black Stars and the frustrating visa saga of deputy captain Thomas Partey. A false claim by UTV presenter Abena Kyei Boakye that Partey had secured his Canadian visa sent the nation into premature celebration.  

The jubilation quickly turned to anger when accounts like @CDRAfrica debunked the “false news alert,” confirming the court hearing hadn’t even begun.  This incident sparked a wave of outrage, particularly towards the media for peddling misinformation.

In contrast, a moment of genuine national pride emerged as a video of Otumfuo Osei Tutu II receiving a rousing welcome in Toronto went viral, offering a unifying spectacle of culture and royal prestige ahead of the match.

Away from football, the arrest of a suspect in the murder of UCC student Avinu Innocentia captivated the nation.

The case took a bizarre turn when a comment allegedly made by the suspect, Michael Mensah, resurfaced online, detailing the victim’s last movements with chilling accuracy before police officially released the information.  This eerie discovery fueled widespread debate and grief on social media.

Meanwhile, a different kind of drama unfolded when media personality Delay warned a troll with a simple but chilling “Keep the same energy when cops come knocking!!!!” after he made a personal jab about her childbirth.  The moment sparked a crucial conversation about the toxicity and boundaries of online commentary.

From the heat of the football pitch to the cold reality of crime and the triviality of celebrity trolling, Ghana’s digital sphere proved once again that it is the most authentic mirror of the nation’s collective soul.

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Arts and GH Heritage

Jeffrey Nortey Turns National Theatre Into a Storytelling Universe at Sold-Out ‘3 Faces’ Show

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For one remarkable evening in Accra, Jeffrey Nortey proved that a single performer, armed with imagination, discipline, and a catalogue of unforgettable characters, could command one of Ghana’s most prestigious stages without relying on a lineup of supporting acts.

The third edition of 3 Faces of Jeffrey Nortey, held at the National Theatre on June 12, drew a capacity audience and delivered a multi-layered production that blended film, theatre, comedy and live performance into one immersive experience.

A Show That Started on Time and Set the Tone

Long before the scheduled start, patrons had begun filling the National Theatre despite heavy Friday traffic across the capital. Guests mingled, took photographs and settled into an atmosphere charged with anticipation.

Then came the first surprise. At exactly 7:15 p.m., the production began.

In an entertainment landscape where delayed starts are often expected, Nortey’s punctuality immediately signaled a commitment to professionalism and audience respect.

The evening opened with a cinematic experience rather than a traditional stage introduction. Massive screens transformed the auditorium into a futuristic digital world before premiering Here Comes The Bride, a film produced by Nortey and directed by Abyna Koblyn.

Starring Ben Affat, Serwaa Dosoo, Aaron Adatsi and Jeffrey Nortey, the film follows two friends attempting to help a heartbroken mechanic stop the woman he loves from getting married, only to find themselves in increasingly dangerous circumstances.

Audience members remained engaged throughout the screening, responding with laughter, suspense and applause.

Theatre Meets Reflection

Following the film, the production shifted seamlessly into live theatre.

Making his first stage appearance in a striking pink-tinted suit, Nortey welcomed the audience and acknowledged members of the film’s cast and crew before guiding the evening into a more reflective space.

One of the most emotional moments came when he paid tribute to the late Beverly Afaglo. Accompanied by a montage and a minute of silence, the tribute briefly transformed the mood inside the auditorium, reminding audiences of life’s fragility.

The theatrical segment that followed featured actress Monica in a performance exploring faith, disappointment, preparation and timing. Set within an office environment, the production challenged audiences to reflect on the difference between expectation and reality.

Many patrons later described the performance as both entertaining and deeply thought-provoking.

Dragon Steals the Night

The evening’s most anticipated segment belonged to Dragon, Nortey’s beloved comic character.

After a dramatic video sequence showing Dragon navigating heartbreak and personal transformation, audiences watched him ride through the streets of Accra on a motorcycle accompanied by fellow bikers before arriving at the National Theatre.

Moments later, LED screens opened to reveal Dragon on a motorcycle inside the auditorium itself.

The reaction was immediate and thunderous.

As music, fireworks and cheers filled the venue, Dragon launched into a high-energy set packed with humour, social commentary and audience interaction.

Special appearances by Nana Ama McBrown, Jeneral Ntatia, Parrot Mouth and musician EL elevated the segment further, creating some of the evening’s most memorable moments.

A Growing Creative Force

By 10 p.m., Nortey brought the production to a close with a heartfelt acknowledgement of sponsors, partners and supporters before recording his trademark audience selfie video.

Yet many attendees lingered long after the final bow.

The conversations continued in the aisles, foyers and outside the venue, suggesting that 3 Faces of Jeffrey Nortey had achieved something beyond entertainment.

With three successful editions behind him and another sold-out National Theatre performance completed, Jeffrey Nortey continues to strengthen his reputation as one of Ghana’s most inventive storytellers, blending film, theatre and character performance into a format that is increasingly becoming a cultural phenomenon.

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Festivals & Events

I AM SHE, GHANA 2026 Set to Inspire a New Generation of Women Leaders in Accra

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On July 31, 2026, Accra will become a gathering place for ambition, creativity and inspiration as I AM SHE, GHANA 2026 takes over SB Incubator.

More than just an event, it promises to be a vibrant celebration of women’s achievements, personal growth and the power of community.

Across Ghana and beyond, conversations about women’s leadership, entrepreneurship and self-expression continue to shape the future of society.

I AM SHE, GHANA 2026 taps into this growing movement by creating a space where women from different backgrounds can come together to share experiences, exchange ideas and support one another’s journeys.

The event reflects a broader cultural shift that places greater value on female voices, innovation and collaboration.

Visitors can expect an energetic atmosphere filled with networking opportunities, motivational conversations and engaging activities designed to inspire confidence and personal development.

Entrepreneurs, professionals, creatives, and aspiring leaders will have the chance to connect with like-minded individuals while learning from women who are making an impact in their respective fields.

The gathering aims to celebrate not only success stories but also the resilience, determination and courage that often lie behind them.

For international visitors, the event offers a window into a dynamic side of contemporary Ghanaian culture.

Beyond its rich traditions and historic attractions, Ghana is increasingly recognised as a hub for innovation, creativity, and youth-driven enterprise.

Attending I AM SHE, GHANA 2026 provides an opportunity to experience this energy firsthand while meeting people who are helping to shape the country’s future.

For Ghanaians, the event presents a chance to reconnect with a powerful sense of community. Whether attending for professional growth, inspiration or simply to celebrate the achievements of women, participants will find themselves part of an uplifting environment where encouragement and empowerment take centre stage.

As Accra continues to establish itself as one of Africa’s leading cultural and business destinations, events such as I AM SHE, GHANA 2026 highlight the city’s role as a place where ideas, talent, and opportunity meet. For anyone seeking meaningful connections and memorable experiences, this is one event worth adding to the calendar.

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