Ghana is set to become the center of one of the most ambitious creator-led humanitarian initiatives yet.

Global YouTube sensation MrBeast announced plans to visit the country later this year to transform an entire village. The project will focus on building critical infrastructure, including a hospital, wells for clean water, educational facilities, and food support for residents.

The initiative is part of MrBeast’s 1 Billion Acts of Kindness campaign, which encourages creators worldwide to leverage their platforms for meaningful social impact. In Ghana, MrBeast will be joined by Africa’s leading creator Wode Maya and a selection of top creators from around the globe, forming a team dedicated to documenting and amplifying the mission.

“There’s this village that desperately needs help. We’re going to build a hospital, provide water and education, and completely transform the entire village,” MrBeast said during the announcement, emphasizing the project’s goal of inspiring global audiences to take action and contribute to positive change.

Out of over 177,000 submissions worldwide, ten creators were selected to travel to Ghana and participate directly in the project.

They were chosen for their creativity, commitment to community, and ability to demonstrate how digital platforms can drive real-world change. The group includes diverse voices such as Priya and Sid, Walid Elmusrati, Ella Loren Y. Bulatao, and Godfrey Wavonya.

The mission will be captured on video for MrBeast’s social channels, which boast over 1 billion followers, highlighting the tangible effects of combining storytelling with direct humanitarian action. The project also emphasizes the distinction between performative “niceness” and lasting kindness that requires effort, resources, and long-term commitment, a principle central to MrBeast’s philanthropic philosophy.

The initiative has the potential to transform the targeted village and set a precedent for influencer-led community development projects across Africa, demonstrating how digital content creators can make measurable contributions to social welfare.

The Maison Martell Experience at AfroFuture Festival 2025 was a standout highlight of the year, transforming the annual music and cultural event into an unforgettable fusion of high-end luxury, artistry, and Pan-African pride.

Held from December 27–28, 2025, at the scenic Prampram Beach in Greater Accra, AfroFuture Festival 2025 drew thousands of attendees from across the continent and the diaspora for two days of world-class music, art, fashion, and cultural showcases.

Maison Martell, the renowned French cognac house with deep roots in craftsmanship and heritage, elevated the experience through a carefully curated activation that blended sophistication with authentic African storytelling.

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The Martell lounge and VIP areas featured elegant design inspired by the brand’s legacy of excellence, offering festival-goers premium cognac tastings, signature cocktails, and immersive moments that celebrated creativity and celebration. Attendees enjoyed exclusive Martell-branded merchandise, photo opportunities, and live performances that echoed the festival’s theme of unity, innovation, and cultural pride.

“The Maison Martell Experience was more than a sponsorship — it was a genuine partnership in celebrating African excellence and the global influence of our shared heritage,” said festival organizers.

The activation highlighted Martell’s commitment to supporting African talent and cultural movements, aligning perfectly with AfroFuture’s mission to create a platform where tradition meets modernity.

For the global African diaspora and international visitors, the collaboration served as a powerful reminder of Ghana’s role as a cultural and creative hub. AfroFuture 2025 not only delivered unforgettable music lineups but also reinforced the country’s position as a destination for meaningful cultural experiences that connect past, present, and future.

A groundbreaking study has revealed that many Ghanaian celebrities in the entertainment and sports industries are quietly struggling with mental health issues such as depression and anxiety, often hiding their pain behind closed doors due to deep-rooted societal stigma.

The research, published by The Conversation and republished on January 11, 2026, explains why speaking up could be a game-changer for both the stars and the broader Ghanaian public.

Conducted by Lyzbeth King, a PhD student at Ohio University’s School of Communication Studies, and Mary Kiura, an Assistant Professor of Organizational Communication at Purdue University Fort Wayne, the study draws from in-depth interviews with 20 Ghanaian celebrities, including actors and comedians.

Participants shared how they cope with mental health challenges in a society where such issues are frequently attributed to spiritual causes rather than medical ones.

Many turn to private prayer, fasting, or dawn vigils at churches instead of seeking professional therapy.

One male actor described waking up early to pray outside, allowing “the dawn dew to fall on me just so that I could pray and ask God to use the dew to change the happenings in my life.”

Others rely on discreet peer support within the industry.

A male actor and comedian explained, “Among celebrities who go through mental health issues, we talk. We have discussions among ourselves… I can call a colleague and say, guy, I have been experiencing this breakdown.”

The fear of judgment is profound: celebrities worry that admitting struggles could lead to lost opportunities, damaged reputations, or being labeled “weak” or spiritually afflicted. This mirrors wider Ghanaian attitudes, where religious explanations often overshadow clinical approaches, leading many to prayer camps rather than counselors.

The researchers point out that while prayer and faith play a vital role in Ghanaian culture, they should complement—not replace—professional mental health care. Celebrities, as influential figures, hold unique power to shift public perceptions. By speaking openly, they could normalize conversations, reduce stigma, and encourage others to seek help.

The study calls for a holistic approach: involving religious leaders, mental health professionals, families, and workplaces to foster compassion and understanding. It highlights that celebrities’ silence reflects the prevalence of mental illness across society and stresses the importance of investing in mental health resources continent-wide.

READ THE FULL ARTICLE PUBLISHED ON THE CONVERSATION BELOW:

Ghanaian celebrities are dealing with mental illness stigma behind closed doors – why speaking up matters

Lyzbeth King, Ohio University and Mary Kiura, Purdue University Fort Wayne

Imagine living in a country where talking openly about depression or anxiety can cost you your job, your reputation, or even your freedom. That is still the reality in Ghana, where mental illness is often explained in spiritual terms, and seeking help can mean being taken to a prayer camp instead of seeing a therapist. Even with global mental health awareness campaigns flooding social media and calendar days dedicated to ending stigma, many Ghanaians continue to struggle in silence.

We study communication and wanted to understand how Ghanaian celebrities, in particular, communicatively manage the stigma that is associated with their mental illness. Celebrities are often treated as near-superhuman figures; they are admired for their talent, resilience and public influence. But they suffer too.

For our research, we reached out to some celebrities who helped us reach out to others who were experiencing or had experienced a mental illness. Altogether, 20 celebrities were interviewed.

Most of them told us they hide their struggles and turn to private prayer rather than professional care. Fear of being labelled “weak”, judged as “spiritually afflicted” or losing work opportunities keeps them quiet. Instead of speaking out, they pray behind closed doors, hoping their symptoms will disappear before anyone notices.

Their status makes it even harder for them to speak openly about their mental illnesses. Their careers depend on credibility and the impression of strength. As a result, they cope privately, turning to prayer rather than professional help.

Celebrities influence public perceptions. Therefore, understanding how they manage mental illness stigma can offer valuable insights into broader societal attitudes and behaviours towards mental health communication.

Insights from our conversations

Our candid conversations with 20 Ghanaian celebrities in the entertainment and sports industries revealed the unique ways they manage stigma associated with mental illness. For example:

I would wake up at dawn and walk to a church and pray. I could stand outside for the dawn dew to fall on me just so that I could pray and ask God to use the dew to change the happenings in my life. (male, actor)

Some reported that prayer served not only as a way of managing stigma, but also as a source of healing from the mental illness itself. One said that “prayers and fasting” helped.

Others use a combination of acceptance and praying to cope. Acceptance is a stigma management strategy identified by health and stigma researcher Rebecca Meisenbach. It refers to acknowledging the existence of stigma around a certain condition and its application to the individual.

Acceptance as a stigma management strategy manifests through behaviours such as displaying symptoms associated with the mental illness and forming bonds with other individuals who are similarly stigmatised.

Our study participants said they managed stigma by connecting with others going through similar experiences:

When I was dealing with depression and all of that, the person I spoke to about it was my cousin. He was also depressed at the time. So it was like, we are sharing notes. You know, and we end up encouraging each other. (male, actor and comedian)

Another male actor and comedian shared: “Among celebrities who go through mental health issues, we talk. We have discussions among ourselves. It will not be possible to go out and say it publicly but among ourselves, I can call a colleague and say, guy, I have been experiencing this breakdown.”

What needs to be done

Our research shows an important truth for Ghanaians. The people we admire most are also actively navigating mental health challenges behind closed doors. Their silence and ways of handling their mental struggles reflect the same fears many ordinary Ghanaians carry. If people in the spotlight are quietly battling mental illnesses, it shows that mental illness is far more common than some people are willing to admit.

This is why real mental illness conversations must begin now. To reduce mental illness stigma, it must be openly spoken about, and every shift starts somewhere: in our homes, religious spaces and workplaces. When people speak honestly about their struggles, and if others listen and respond with compassion, it creates a culture where seeking mental help is not seen as shameful.

Celebrity stories show that prayer plays a central role in how celebrities largely cope with mental illness. Prayer is meaningful, culturally rooted and, for many, spiritually essential. But prayer should not replace medical help. In short, prayer and seeking medical help should not be seen as mutually exclusive; rather, they should be seen as complementary.

Mental health professionals and religious leaders can help reframe mental illness healing as a process that can be accomplished through both medical care and spiritual prayers and not as a choice between them, especially in a religious culture like Ghana. Doing this can offer a more holistic pathway to recovery and a more accepting community for people who fear stigmatisation.

Healing does not have to be hidden, and help does not have to be feared. A new culture of openness can begin with each person who chooses to speak, listen and support. We hope that this shift starts now and that Ghana becomes a place where spiritual care and medical support work in tandem to make mental health care accessible and stigma-free.

Lyzbeth King, PhD Student, School of Communication Studies, Ohio University and Mary Kiura, Assistant Professor of Organizational Communication, Purdue University Fort Wayne

This article is republished from The Conversation under a Creative Commons license. Read the original article.