A childhood spent watching seamstresses at work in Axim has become the creative foundation of Steve French’s fashion identity.

Today, the Ghanaian designer is transforming those early memories into contemporary womenswear, using fabric, abstract painting and storytelling to give traditional influences a new artistic expression.

Originally from Axim in Ghana’s Western Region and now based in Accra, French developed an interest in fashion at just seven years old.

His earliest creative experiments involved drawing cartoon characters such as Mickey and Minnie Mouse, with particular attention to what they wore. That childhood fascination eventually grew into a fashion label, established in 2016.

French’s designs celebrate the female form through feminine gowns, flowing skirts, expressive prints and bold colours.

His approach combines cultural references with contemporary design, creating clothes that reflect his Ghanaian identity while exploring new artistic possibilities.

His latest collection draws heavily on memories of growing up around seamstresses in Axim. Inspired by the stories and traditions passed down through those encounters, he experimented with neoprene and abstract painting, translating personal narratives into images on tops, skirts and dresses.

Beyond aesthetics, French sees fashion as an opportunity to create meaningful economic and social connections.

He works with local artisans, believing that clothing should benefit not only the person wearing it but also the people producing it and the communities behind the craft.

His creative outlook has also evolved through periods of stillness and reflection. He now finds inspiration in everyday Ghanaian life, from roadside traders to music and ordinary encounters.

For French, fashion is both a personal inheritance and a community responsibility, proving that childhood memories and local craftsmanship can become powerful foundations for contemporary African design.

A fabric once familiar in many Ghanaian homes becomes a statement of contemporary style in the hands of designer Larry Jafaru Mohammed.

Through his label, Larry Jay, the Accra-born creative is giving traditional textiles, particularly tie-dye, a fresh identity while championing local craftsmanship and inclusive fashion.

Founded in 2017, Larry Jay grew from Mohammed’s earlier experience designing accessories in 2012 before he moved into ready-to-wear clothing around 2016.

His vision was to build a fashion business that created opportunities for artisans in his community while celebrating African creativity.

The label’s ethically produced, unisex collections draw inspiration from African cultures, textiles and nature. Streamlined silhouettes, camp-collar shirts and flowing skirts bring a contemporary sensibility to familiar cultural influences.

Recycling and upcycling locally sourced materials also form part of Mohammed’s approach to responsible fashion.

His Spring 2021 Nomad collection explored tradition, comfort and the spirit of travel. Purple featured prominently in its monochromatic looks, while tie-dye brought memories of fabrics worn by earlier generations into modern wardrobes.

Mohammed even photographed some designs on his parents, drawing inspiration from their stylish 1970s photographs.

The collection also carried a message beyond clothing. Presented during the pandemic, it featured models of different races and religions to promote peace and solidarity.

For Mohammed, fashion is therefore more than creating attractive garments. It is a way to preserve cultural memories, support creative communities and communicate shared humanity.

Through Larry Jay, Ghanaian heritage finds room in contemporary wardrobes without losing its connection to the past.

A beautifully tailored pair of trousers can lose its appeal when the wrong underwear creates visible lines, unwanted outlines or fabric that clings awkwardly to the body.

While much attention is given to finding the perfect cut, colour and fit, an often-overlooked detail in women’s fashion is what goes underneath.

The growing conversation around thoughtful dressing is shifting attention towards underwear as an essential part of building a polished wardrobe.

The Foundation of a Flattering Outfit

For fitted and tailored trousers, seamless underwear with laser-cut edges offers a smoother finish by minimising visible panty lines.

Choosing the right colour is equally important. Contrary to the common assumption that white underwear works best beneath light-coloured clothing, nude shades that closely match an individual’s skin tone are often less visible under cream, white and pale linen fabrics.

The choice of underwear also depends on the trouser silhouette. Wide-leg trousers, for example, can be paired with biker shorts to reduce friction between the thighs, prevent chafing and stop fabric from catching against the legs.

For lightweight or flowing trousers, smoothing shorts provide another option. They help create a more streamlined appearance while preventing delicate fabrics from clinging to the body.

Why the Details Matter

These styling considerations reflect a broader understanding of fashion: looking well-dressed involves more than following trends or purchasing expensive clothing. Fit, fabric, proportions and appropriate undergarments all contribute to the finished look.

For women building versatile wardrobes, especially in Ghana’s warm climate where lightweight fabrics and breathable clothing are practical choices, selecting suitable underwear can make everyday dressing more comfortable.

The lesson is simple: the best outfits are often supported by details nobody sees. Sometimes, the difference between an ordinary look and a polished one begins underneath the clothes.