Fashion & Style
Ghana’s Kantamanto Market Fights to Rebuild After Fire as Fast-Fashion Waste Piles Up
Six weeks after a massive fire tore through Accra’s sprawling Kantamanto Market — one of the world’s largest hubs for secondhand clothing — thousands of traders are still struggling to get back on their feet.
The blaze, which killed two people and destroyed an estimated two-thirds of the market, wiped out the livelihoods of tens of thousands within hours.
This story is based on reporting by The Guardian.
Once packed with tightly lined stalls selling “obroni wawu” — “dead white person’s clothes,” as secondhand garments are known locally — Kantamanto now hums with the noise of reconstruction.
Aluminum roofs are back up, skeletal wooden structures are rising, but many vendors’ spaces remain empty, generating little to no income in a market that previously supported an estimated 30,000 workers.
For traders like Richard Kwaku Kwakye, who lost more than 100,000 cedis’ worth of clothing, rebuilding has been overwhelming.
“I couldn’t retrieve a pin,” he told The Guardian, describing how the fire reduced his inventory to ashes.

With his stall still unfinished, he has no place to store goods — and no income for his family.
The market’s crisis exposes a larger global problem: the relentless surge of fast-fashion waste. Ghana imported $121 million worth of used clothing in 2023 alone, much of it low-quality, discarded fashion from the UK, China, and the US. According to research cited by The Guardian, Kantamanto sends 26.5 tonnes of unsellable clothing to dumps every week. Some ends up in informal landfills around Accra before being washed out to sea, later returning as soggy heaps on city beaches.
The ecosystem around Kantamanto — from tailors to food sellers to kayayei porters — has also been hit hard. Many, like 18-year-old porter Aisha Mohammed, have seen their daily income plunge from about 50 cedis to as little as 10. Others have left the city entirely, unable to start over.
Relief efforts are underway. Local leaders and nonprofits, including the Or Foundation, are raising funds to support affected traders and plan long-term upgrades to prevent future disasters. But business remains painfully slow, and many vendors can’t afford to import new bales of clothing while the market rebuilds.
Despite the hardship, trucks continue to unload hundreds of bales of secondhand garments each week — a sign that Kantamanto’s future still hinges on the world’s fashion waste.
Fashion & Style
The Search for Ghana’s Next Fashion Star Is About More Than Looks
Every fashion industry has a stage where careers begin. In Ghana, that stage increasingly looks like Face of Accra Fashion Week.
As preparations begin for the 2026 edition of the competition, attention is once again turning to a platform that has quietly reshaped the country’s modelling landscape over the past decade.
While beauty contests are common, Face of Accra Fashion Week has built its reputation on something more demanding: transforming aspiring models into professional fashion ambassadors capable of competing on international runways.
The competition’s influence can be traced back to its first winner, Grace Quaye, who captured the title in 2016. Her success helped establish the blueprint for what the competition could achieve.
More than a winner, she became proof that Ghanaian modelling talent could attract opportunities beyond local fashion shows and gain recognition on a larger stage.
That legacy continues today through recent titleholders such as Emelia Omole and the current queen, Oreo.
Their reigns have highlighted an important shift within African fashion: the modern runway model is no longer judged solely by physical appearance. Presence, discipline, adaptability and personal branding now carry equal weight.
This evolution reflects wider changes across the global fashion industry. Designers and agencies increasingly seek models who can connect with audiences both on and off the runway.
The ability to represent brands, engage digital communities, and embody a designer’s creative vision has become as valuable as a strong catwalk walk.
Face of Accra Fashion Week has responded to these demands by emphasizing training, grooming, photoshoots, and runway development. Contestants are challenged to refine not only their appearance but also their confidence, professionalism, and understanding of the fashion business.
For Ghana’s growing creative economy, the competition serves another purpose. It creates visibility for emerging talent while strengthening the country’s position within Africa’s expanding fashion ecosystem.
Each winner becomes a representative of Ghanaian style, creativity, and ambition.
As the search for the 2026 titleholder approaches, the crown represents far more than a modelling victory.
It represents an opportunity to join a lineage of young women helping redefine how Ghanaian fashion talent is seen by the world.
Somewhere, the next face of Ghana’s fashion future is preparing for her moment.
Fashion & Style
Fashion Mourns as Kente Visionary Sadia Sanusi Dies Ahead of Major Masterclass
Just days before she was due to host a landmark Kente Artistry Masterclass celebrating a decade of craftsmanship, reports emerged that Ghanaian fashion entrepreneur Sadia Sanusi had passed away, sending shockwaves through the country’s fashion industry and creative community.
The timing feels especially poignant. Scheduled for June 22–26, 2026, the masterclass was intended to mark ten years of her work transforming kente from a ceremonial textile into a luxury fashion statement embraced by a new generation of consumers. Instead, it now stands as a reminder of the legacy she leaves behind.
For many designers, kente is a fabric. For Sadia Sanusi, it was a language. Through her label, Sadia Sanusi Kente, she helped reshape perceptions of one of Ghana’s most celebrated cultural symbols.
Her designs demonstrated that heritage cloth could exist comfortably in contemporary fashion spaces without losing its cultural significance.

Structured gowns, bridal creations, couture silhouettes and modern styling became part of her signature approach, attracting clients who wanted tradition expressed through a fresh lens.
Her influence extended beyond the garments themselves. In an era when personal branding has become central to fashion entrepreneurship, Sanusi built a brand closely associated with craftsmanship, authenticity and cultural pride. She positioned kente not merely as clothing but as a statement of identity, encouraging younger consumers to reconnect with indigenous textiles in meaningful ways.
The planned Kente Artistry Masterclass reflected that mission. More than a fashion workshop, it was expected to serve as a platform for sharing technical knowledge, creative skills and business insights with emerging designers eager to work with African textiles.
While reports have suggested her passing may have been linked to health complications, no official confirmation has been issued regarding the cause of death. What remains certain is the impact of her work. Across runways, weddings, photoshoots and special occasions, her designs helped tell a modern Ghanaian story woven through centuries-old tradition.
In the fashion world, trends come and go. Cultural influence lasts much longer. Sadia Sanusi’s greatest achievement may have been proving that kente’s future could be just as powerful as its past.
Fashion & Style
Davido’s World Cup Jacket Turned Fashion Into a Global Call for Action
The most talked-about outfit at the FIFA World Cup Countdown Concert in Los Angeles was not the flashiest, the most expensive, or the most trend-driven. It was a jacket carrying 46 names and a message impossible to ignore.
As thousands of fans watched and millions followed online, Afrobeats superstar Davido stepped onto the stage wearing a custom-made jacket emblazoned with the names of 39 abducted schoolchildren and seven teachers from Nigeria’s Oyo State.
Across the garment, in bold lettering, were three simple words: “Bring Them Home.”
In an era when celebrity fashion often revolves around luxury branding and viral aesthetics, Davido transformed clothing into a form of public advocacy.
The jacket functioned as both a fashion statement and a memorial, ensuring that a humanitarian crisis unfolding thousands of miles away was visible on one of the world’s biggest entertainment stages.
The choice was especially significant because global sporting events have increasingly become spaces where culture, politics, and fashion intersect.
Musicians, athletes, and public figures understand that what they wear can travel further than a speech. A photograph can cross borders in seconds; an outfit can spark conversations long after a performance ends.
For Davido, whose influence extends far beyond music charts, the jacket reinforced a personal brand rooted not only in entertainment but also in social awareness.
Born into one of Nigeria’s most prominent families, the singer has often found himself connected to national conversations.
This appearance showed how fashion can amplify those conversations without a single word being spoken on stage.
The emotional power of the garment came from its specificity. Rather than relying on abstract slogans, it carried the names of real children and educators whose families are still waiting for answers. Each name transformed the jacket from a celebrity accessory into a public appeal.
As fashion continues to evolve as a language of influence, Davido’s World Cup appearance offered a reminder that clothing can do more than express personal style.
Sometimes, it can carry the weight of a nation’s hopes.
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