Fashion & Style
Ghana’s Kantamanto Market Fights to Rebuild After Fire as Fast-Fashion Waste Piles Up
Six weeks after a massive fire tore through Accra’s sprawling Kantamanto Market — one of the world’s largest hubs for secondhand clothing — thousands of traders are still struggling to get back on their feet.
The blaze, which killed two people and destroyed an estimated two-thirds of the market, wiped out the livelihoods of tens of thousands within hours.
This story is based on reporting by The Guardian.
Once packed with tightly lined stalls selling “obroni wawu” — “dead white person’s clothes,” as secondhand garments are known locally — Kantamanto now hums with the noise of reconstruction.
Aluminum roofs are back up, skeletal wooden structures are rising, but many vendors’ spaces remain empty, generating little to no income in a market that previously supported an estimated 30,000 workers.
For traders like Richard Kwaku Kwakye, who lost more than 100,000 cedis’ worth of clothing, rebuilding has been overwhelming.
“I couldn’t retrieve a pin,” he told The Guardian, describing how the fire reduced his inventory to ashes.

With his stall still unfinished, he has no place to store goods — and no income for his family.
The market’s crisis exposes a larger global problem: the relentless surge of fast-fashion waste. Ghana imported $121 million worth of used clothing in 2023 alone, much of it low-quality, discarded fashion from the UK, China, and the US. According to research cited by The Guardian, Kantamanto sends 26.5 tonnes of unsellable clothing to dumps every week. Some ends up in informal landfills around Accra before being washed out to sea, later returning as soggy heaps on city beaches.
The ecosystem around Kantamanto — from tailors to food sellers to kayayei porters — has also been hit hard. Many, like 18-year-old porter Aisha Mohammed, have seen their daily income plunge from about 50 cedis to as little as 10. Others have left the city entirely, unable to start over.
Relief efforts are underway. Local leaders and nonprofits, including the Or Foundation, are raising funds to support affected traders and plan long-term upgrades to prevent future disasters. But business remains painfully slow, and many vendors can’t afford to import new bales of clothing while the market rebuilds.
Despite the hardship, trucks continue to unload hundreds of bales of secondhand garments each week — a sign that Kantamanto’s future still hinges on the world’s fashion waste.
Fashion & Style
The Shoe Guide That Fixes Every Denim Look
“It’s not your jeans, babe. You’re just wearing the wrong shoes.” That single line feels less like casual style advice and more like a quiet intervention—one that reframes how many people approach everyday dressing.
In a fashion landscape often obsessed with buying more, this perspective flips the script: the problem isn’t your wardrobe, it’s how you style it.
Across Ghana’s growing fashion-conscious urban scene, denim remains a staple—from casual Fridays in Accra’s offices to weekend brunches in East Legon. But as this viral-style cheat sheet suggests, the difference between looking put-together and slightly off can come down to what’s happening at your feet.
Take flared or bootcut jeans, for example. Their dramatic silhouette calls for elevation—literally. Platform sandals or pointed heels don’t just add height; they restore the balance the cut demands. Meanwhile, baggy or boyfriend jeans lean into ease, pairing best with minimal sneakers for that understated cool, or strappy heels for contrast. The rule here is restraint: bulky shoes compete where they shouldn’t.
What’s interesting is how these guidelines mirror a broader shift in global style thinking—less about trends, more about proportion and intention. Barrel jeans, with their sculptural shape, need grounding through slim flats or sleek heels. Straight-leg jeans, arguably the most democratic cut, reward subtlety: slim sneakers, slingbacks, or refined ankle boots that don’t interrupt the line of the hem.
Then there’s the quiet defense of skinny and ankle jeans—styles often declared “over” in trend cycles but still deeply embedded in everyday wardrobes. Styled with mules, pointed pumps, or tucked neatly into boots, they offer structure and polish. It’s less about chasing relevance and more about understanding what works for your body and lifestyle.
Mom jeans, high-waisted and slightly nostalgic, complete the lineup. Here, the advice is clear: avoid heaviness. Loafers, low block heels, or slim sneakers keep the look current rather than costume-like.
For Ghanaian fashion lovers navigating both global influences and local expression, this approach feels particularly relevant. It encourages creativity without excess, reminding us that style isn’t always about acquiring something new—it’s about seeing what you already own differently.
Because sometimes, the upgrade isn’t in your jeans. It’s in the step you take wearing them.
Fashion & Style
Where Style Meets Freedom: The Fashion Language of Karnival Kingdom Ghana
The first thing you noticed wasn’t the music — it was the movement of colour. Feathers caught the Accra sun mid-stride, crystals flashed with every turn, and bodies became living canvases along the La Palm stretch.
At Karnival Kingdom Ghana, style didn’t just complement the celebration; it was the language of it.
Across the week-long takeover from April 22 to 28, fashion emerged as the most immediate bridge between Ghana and the Caribbean.
Women led that visual conversation, stepping into the streets in elaborate carnival regalia — towering feathered headpieces, intricately beaded bras, gem-studded bikinis, and handcrafted masquerade wings that seemed engineered for both spectacle and storytelling.
Each look felt intentional, less about trend and more about presence. This was fashion as a declaration.
What made the style particularly striking was its dual identity. On one hand, it drew from the unmistakable DNA of Caribbean carnival — the high-energy silhouettes, the barely-there structures, the unapologetic sparkle.
On the other hand, there were subtle nods to African craftsmanship: locally sourced beads, reinterpreted kente colour palettes, and custom pieces designed by Ghana-based creatives who infused familiar forms with new cultural context. The result was a hybrid aesthetic that felt both imported and homegrown.
Personal branding played out in real time. Revellers weren’t just dressed for the moment; they were curating how they would be remembered.
Social media amplified this, with every strut, pose, and spin becoming part of a wider visual archive. Style here functioned as identity — bold, free, and deeply connected to heritage. It echoed the words of one Caribbean participant who described carnival as an expression of freedom born from history.
In Accra, that message translated directly into what people wore.
Even the performances leaned into this fashion-first narrative. International soca stars brought not just sound but image — stage looks that reinforced the spectacle and raised the bar for what carnival in Ghana could look like going forward.
As the final parade wound down and the last sequins were packed away, one thing lingered: Karnival Kingdom Ghana has redefined the city’s fashion vocabulary.
It proved that style can travel, evolve, and return with new meaning — and in doing so, it turned Accra into a runway where history, identity, and self-expression walked side by side.
Fashion & Style
When Fashion Whispers: How Fundudzi Redefined Presence at SA Fashion Week 2026
There was no need for spectacle when Fundudzi by Craig Jacobs took the runway at South African Fashion Week 2026—just a quiet, commanding presence that held the room in stillness.
In a week often driven by colour and excess, Jacobs chose restraint, using darkness not as absence but as identity.
The collection’s strongest statement lay in its refusal to shout. Instead, it whispered with intent. Dominated by blacks, charcoals, and muted metallics, the palette created an atmosphere that felt almost ceremonial—clothing as armour, as ritual, as self-definition.
Tailored jackets with asymmetrical cuts opened the show, immediately setting a tone of discipline and control. These were garments designed not just to be worn, but to communicate.

Jacobs has long positioned Fundudzi as more than a fashion label; it operates as a vehicle for storytelling. This season, that narrative unfolded through structure and fluidity. Sheer overlays softened sharp tailoring, while draped fabrics introduced movement without sacrificing precision.
A sheer top paired with pinstriped trousers blurred gender lines, while a sculpted bodice and veil suggested protection and transformation. The tension between masculinity and femininity wasn’t resolved—it was explored, intentionally left open.
Texture added another layer of meaning. Matte surfaces absorbed light, while subtle sheen reflected it, creating a visual rhythm that felt both controlled and alive.
The styling remained stripped back, almost meditative, allowing each silhouette to stand on its own terms. There were no distractions, no unnecessary embellishments—just form, fabric, and feeling.
For a global audience increasingly drawn to African designers, Jacobs’ approach offers something distinct.

He sidesteps obvious cultural motifs, instead presenting Africanness as an internal language—complex, evolving, and deeply personal. It’s fashion that doesn’t rely on recognition, but on resonance.
In the end, the collection leaves a lasting impression not because it demands attention, but because it earns it.

In a world of constant noise, Craig Jacobs reminds us that true style doesn’t always announce itself. Sometimes, it stands still—and dares you to come closer.
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