Culture
“You’re Supposed to Be Creating Jobs”: Ghana’s Ministry of Creative Arts Under Fire for Using AI Instead of Real Creatives For New Ad
The Ministry of Tourism, Culture and Creative Arts is facing intense backlash after releasing an AI-generated promotional video for a campus tourism office launch—the third time in less than a month the ministry has been dragged on social media for using artificial intelligence instead of engaging real human creatives.
The controversy erupted on March 3, 2026, when the Ghana Tourism Marketplace Twitter account posted a video promoting the launch of the Ghana Tourism Development Company’s new campus tourism office at the University of Ghana, Legon.
The video featured two AI-generated characters discussing the new office with stilted dialogue and uncanny valley visuals that immediately drew public criticism.
But for many Ghanaians, the video wasn’t just aesthetically off-putting—it represented a fundamental betrayal of the ministry’s core mandate.
‘Creative Arts’ in Name Only?
“If you are the Ministry of Creative Arts, you need to be very creative. You need to set the standard,” one social media user posted in response to the video. “And if your standard is not there, then it’s some way.”
The criticism strikes at the heart of an uncomfortable contradiction: a ministry with “creative arts” in its official title appears to be bypassing living, breathing Ghanaian creatives in favor of algorithm-generated content.
“Someone said there are tens of thousands of real students on campus and you still chose AI generated people for a tourism campaign that should be highlighting authenticity,” a blogger noted, quoting online reactions. “What are we doing here?”
The University of Ghana, where the campus tourism office was launched, houses departments in Theater Arts, Creative Arts, and related fields—students who could have been paid for their work.
“It’s disappointing that the Ghana Tourism account is using AI for adverts when we have talented students studying theater arts who could handle this work,” another user wrote. “How much would it really cost to engage young creatives and tech students?”
A Pattern of Controversy
This is not the ministry’s first AI-related misstep. Just weeks earlier, on February 10, the Ministry of Tourism, Culture and Creative Arts faced similar backlash over an AI-generated poster for a special recognition ceremony honoring Hamamat, following her “shea butter ambassador” event with social media personality IShowSpeed.
“Everybody look at the flyer and say that ‘ah, is this a joke or what?'” the Ghanaian blogger recounted. “This one wasn’t going well at all.”
The flyer, shared by Ghana Tourism Authority Deputy CEO Abeiku Aggrey Santana among others, appeared official but bore the hallmarks of AI-generated imagery—a shortcut that critics say undermines the very industries the ministry exists to support.
A February 20 flyer for the campus tourism office launch escaped similar criticism—but the March 3 video brought renewed scrutiny.
The Job Creation Question
Beyond the aesthetic concerns, critics point to the economic implications. A traditional video production would employ multiple Ghanaians: actors, a sound technician, videographer, video editor, makeup artist, and costume designers.
“Imagine the number of people who could have gotten something to eat from this,” the entertainment blogger observed. “AI has cleared all these people. It’s just one person sitting behind the computer entering prompts.”
For a ministry tasked with nurturing Ghana’s creative economy, the choice to use AI-generated content sends a troubling message about its commitment to the very industries it oversees.
“What’s the essence of paying the tourism tax and levy if you are going to use prompts for arts?” one user demanded. “So much for government trying to invest in the creative arts sector.”
Students Show the Way
Adding to the sting of the controversy, social media users were quick to highlight examples of student work that far surpassed the ministry’s AI-generated effort.
“Look at what students from the same school did for their project work and compare it to the rubbish you people have done,” one comment read, sharing a video created by University of Ghana students as part of their academic work.
The comparison underscored what many see as a missed opportunity: the ministry could have commissioned students, providing both quality content and valuable experience—and payment—to young Ghanaians entering the creative field.
A Dissenting View
Not everyone agrees the criticism is fair. One social media user defended the use of AI, suggesting detractors haven’t accepted technological reality.
“The fact that people are complaining about the use of AI and not real human beings suggests that people have still not fully understood the times we live in,” the user posted. “This is it, man. This is it. People will lose jobs, opportunities, etc. to AI and its advanced versions. Live with it.”
When They Get It Right
To be fair, the ministry has demonstrated it can produce quality work. Past campaigns—including Fugu Wednesday artwork, Heritage Month launch visuals, and Love and Coco Month promotions—have received positive feedback.
“It’s not like they always doing bad things,” the blogger acknowledged. “If you go to their Facebook page, you will see a lot of good stuff over there.”
But the repeated controversies—approximately one per month, critics note—suggest a systemic issue rather than isolated missteps.
Official Silence
As of this writing, the Ghana Tourism Authority has not deleted the controversial video nor issued a statement addressing the backlash. The video remains live on the Ghana Tourism Marketplace Twitter account, posted on the day of the campus office launch.
“Some people are insulting them. Some people are expressing their disappointment in a very demure way,” the blogger observed. “What about you? What do you think about it?”
For an industry watching technology transform creative work at unprecedented speed, the question is more than rhetorical. In a ministry charged with both promoting tourism and nurturing Ghana’s creative sector, every choice sends a signal about whose work—and which workers—truly matter.
The answer, for now, remains as unclear as the line between AI-generated characters and the real Ghanaians they’ve replaced.
Reels & Social Media Highlights
From Visa Chaos to Viral Justice: How Ghana’s Internet Reacted to a Day of High Drama
Today wasn’t just another day on Ghanaian social media; it was a whirlwind of high-stakes drama, football fever, and raw public emotion.
The timelines on X and Facebook were a battleground of hope, fury, and humor, reflecting a nation holding its breath for a crucial World Cup opener while simultaneously engaging in heated debates on justice and celebrity scandals.
The day’s most intense conversation revolved around the Black Stars and the frustrating visa saga of deputy captain Thomas Partey. A false claim by UTV presenter Abena Kyei Boakye that Partey had secured his Canadian visa sent the nation into premature celebration.
BREAKING —
— THE STATE NEWS (@THESTATENEWSS) June 16, 2026
🇬🇭🇨🇦Thomas Partey has been granted a Canadian visa ahead of the FIFA World Cup clash against Panama.
🎥: UTV pic.twitter.com/YDN3wQLVeT
The jubilation quickly turned to anger when accounts like @CDRAfrica debunked the “false news alert,” confirming the court hearing hadn’t even begun. This incident sparked a wave of outrage, particularly towards the media for peddling misinformation.
In contrast, a moment of genuine national pride emerged as a video of Otumfuo Osei Tutu II receiving a rousing welcome in Toronto went viral, offering a unifying spectacle of culture and royal prestige ahead of the match.
Ghanaians in Toronto give a rousing welcome to Otumfuo Osei Tutu II upon his arrival at Toronto Pearson International Airport, Canada#opemsuo pic.twitter.com/ngsevOOH7j
— Manhyia Palace (@ManhyiaPalace) June 16, 2026
Away from football, the arrest of a suspect in the murder of UCC student Avinu Innocentia captivated the nation.
The case took a bizarre turn when a comment allegedly made by the suspect, Michael Mensah, resurfaced online, detailing the victim’s last movements with chilling accuracy before police officially released the information. This eerie discovery fueled widespread debate and grief on social media.
POLICE ARREST SUSPECT FOR THE MURDER OF UNIVERSITY OF CAPE COAST STUDENT
— Ghana Police Service (@GhPoliceService) June 16, 2026
The Ghana Police Service has arrested suspect Michael Mensah aged 39, for the murder of Innocentia Atsufui Avinu. pic.twitter.com/LWnpGJbSpT
Meanwhile, a different kind of drama unfolded when media personality Delay warned a troll with a simple but chilling “Keep the same energy when cops come knocking!!!!” after he made a personal jab about her childbirth. The moment sparked a crucial conversation about the toxicity and boundaries of online commentary.
From the heat of the football pitch to the cold reality of crime and the triviality of celebrity trolling, Ghana’s digital sphere proved once again that it is the most authentic mirror of the nation’s collective soul.
Arts and GH Heritage
Jeffrey Nortey Turns National Theatre Into a Storytelling Universe at Sold-Out ‘3 Faces’ Show
For one remarkable evening in Accra, Jeffrey Nortey proved that a single performer, armed with imagination, discipline, and a catalogue of unforgettable characters, could command one of Ghana’s most prestigious stages without relying on a lineup of supporting acts.

The third edition of 3 Faces of Jeffrey Nortey, held at the National Theatre on June 12, drew a capacity audience and delivered a multi-layered production that blended film, theatre, comedy and live performance into one immersive experience.
A Show That Started on Time and Set the Tone

Long before the scheduled start, patrons had begun filling the National Theatre despite heavy Friday traffic across the capital. Guests mingled, took photographs and settled into an atmosphere charged with anticipation.
Then came the first surprise. At exactly 7:15 p.m., the production began.
In an entertainment landscape where delayed starts are often expected, Nortey’s punctuality immediately signaled a commitment to professionalism and audience respect.

The evening opened with a cinematic experience rather than a traditional stage introduction. Massive screens transformed the auditorium into a futuristic digital world before premiering Here Comes The Bride, a film produced by Nortey and directed by Abyna Koblyn.
Starring Ben Affat, Serwaa Dosoo, Aaron Adatsi and Jeffrey Nortey, the film follows two friends attempting to help a heartbroken mechanic stop the woman he loves from getting married, only to find themselves in increasingly dangerous circumstances.
Audience members remained engaged throughout the screening, responding with laughter, suspense and applause.
Theatre Meets Reflection
Following the film, the production shifted seamlessly into live theatre.
Making his first stage appearance in a striking pink-tinted suit, Nortey welcomed the audience and acknowledged members of the film’s cast and crew before guiding the evening into a more reflective space.
One of the most emotional moments came when he paid tribute to the late Beverly Afaglo. Accompanied by a montage and a minute of silence, the tribute briefly transformed the mood inside the auditorium, reminding audiences of life’s fragility.

The theatrical segment that followed featured actress Monica in a performance exploring faith, disappointment, preparation and timing. Set within an office environment, the production challenged audiences to reflect on the difference between expectation and reality.
Many patrons later described the performance as both entertaining and deeply thought-provoking.
Dragon Steals the Night
The evening’s most anticipated segment belonged to Dragon, Nortey’s beloved comic character.

After a dramatic video sequence showing Dragon navigating heartbreak and personal transformation, audiences watched him ride through the streets of Accra on a motorcycle accompanied by fellow bikers before arriving at the National Theatre.
Moments later, LED screens opened to reveal Dragon on a motorcycle inside the auditorium itself.
The reaction was immediate and thunderous.
As music, fireworks and cheers filled the venue, Dragon launched into a high-energy set packed with humour, social commentary and audience interaction.

Special appearances by Nana Ama McBrown, Jeneral Ntatia, Parrot Mouth and musician EL elevated the segment further, creating some of the evening’s most memorable moments.
A Growing Creative Force
By 10 p.m., Nortey brought the production to a close with a heartfelt acknowledgement of sponsors, partners and supporters before recording his trademark audience selfie video.
Yet many attendees lingered long after the final bow.

The conversations continued in the aisles, foyers and outside the venue, suggesting that 3 Faces of Jeffrey Nortey had achieved something beyond entertainment.
With three successful editions behind him and another sold-out National Theatre performance completed, Jeffrey Nortey continues to strengthen his reputation as one of Ghana’s most inventive storytellers, blending film, theatre and character performance into a format that is increasingly becoming a cultural phenomenon.
Festivals & Events
I AM SHE, GHANA 2026 Set to Inspire a New Generation of Women Leaders in Accra
On July 31, 2026, Accra will become a gathering place for ambition, creativity and inspiration as I AM SHE, GHANA 2026 takes over SB Incubator.
More than just an event, it promises to be a vibrant celebration of women’s achievements, personal growth and the power of community.
Across Ghana and beyond, conversations about women’s leadership, entrepreneurship and self-expression continue to shape the future of society.
I AM SHE, GHANA 2026 taps into this growing movement by creating a space where women from different backgrounds can come together to share experiences, exchange ideas and support one another’s journeys.
The event reflects a broader cultural shift that places greater value on female voices, innovation and collaboration.

Visitors can expect an energetic atmosphere filled with networking opportunities, motivational conversations and engaging activities designed to inspire confidence and personal development.
Entrepreneurs, professionals, creatives, and aspiring leaders will have the chance to connect with like-minded individuals while learning from women who are making an impact in their respective fields.
The gathering aims to celebrate not only success stories but also the resilience, determination and courage that often lie behind them.
For international visitors, the event offers a window into a dynamic side of contemporary Ghanaian culture.
Beyond its rich traditions and historic attractions, Ghana is increasingly recognised as a hub for innovation, creativity, and youth-driven enterprise.
Attending I AM SHE, GHANA 2026 provides an opportunity to experience this energy firsthand while meeting people who are helping to shape the country’s future.

For Ghanaians, the event presents a chance to reconnect with a powerful sense of community. Whether attending for professional growth, inspiration or simply to celebrate the achievements of women, participants will find themselves part of an uplifting environment where encouragement and empowerment take centre stage.
As Accra continues to establish itself as one of Africa’s leading cultural and business destinations, events such as I AM SHE, GHANA 2026 highlight the city’s role as a place where ideas, talent, and opportunity meet. For anyone seeking meaningful connections and memorable experiences, this is one event worth adding to the calendar.
-
Ghana News19 hours agoGH₵6.1 Million and Counting: Mahama and His Appointees Donate Six Months’ Salary to Ghana’s Healthcare Fund
-
Ghana News19 hours agoPolice Arrest Suspect in UCC Student Murder, Mahama Accepts Sophia Akuffo’s Resignation, and Other Big Stories in Ghana Today
-
Ghana News2 days agoToday’s Newspaper Headlines: Monday, June 15, 2026
-
News19 hours agoGhanaian Fans Optimistic on Opening World Cup Match: Black Stars Must Beat Panama, Say Supporters
-
Ghana News19 hours agoToday’s Newspaper Headlines: Tuesday, June 16, 2026
-
Africa Watch2 days agoThe Cost of Xenophobia: South African Artists Now Paying Price as Continental Gigs Dry Up, Minister Cries Out
-
Ghana News1 day agoNew Book Highlights the Economic Contributions of Ghana’s Market Women
-
Ghana News2 days agoMahama Approval Climbs to 71% in New Poll, Fuel Prices in Ghana Set for Sharp Drop, ECOWAS Mourns Gbeho, and Other Big Stories in Ghana Today
