Culture
“You’re Supposed to Be Creating Jobs”: Ghana’s Ministry of Creative Arts Under Fire for Using AI Instead of Real Creatives For New Ad
The Ministry of Tourism, Culture and Creative Arts is facing intense backlash after releasing an AI-generated promotional video for a campus tourism office launch—the third time in less than a month the ministry has been dragged on social media for using artificial intelligence instead of engaging real human creatives.
The controversy erupted on March 3, 2026, when the Ghana Tourism Marketplace Twitter account posted a video promoting the launch of the Ghana Tourism Development Company’s new campus tourism office at the University of Ghana, Legon.
The video featured two AI-generated characters discussing the new office with stilted dialogue and uncanny valley visuals that immediately drew public criticism.
But for many Ghanaians, the video wasn’t just aesthetically off-putting—it represented a fundamental betrayal of the ministry’s core mandate.
‘Creative Arts’ in Name Only?
“If you are the Ministry of Creative Arts, you need to be very creative. You need to set the standard,” one social media user posted in response to the video. “And if your standard is not there, then it’s some way.”
The criticism strikes at the heart of an uncomfortable contradiction: a ministry with “creative arts” in its official title appears to be bypassing living, breathing Ghanaian creatives in favor of algorithm-generated content.
“Someone said there are tens of thousands of real students on campus and you still chose AI generated people for a tourism campaign that should be highlighting authenticity,” a blogger noted, quoting online reactions. “What are we doing here?”
The University of Ghana, where the campus tourism office was launched, houses departments in Theater Arts, Creative Arts, and related fields—students who could have been paid for their work.
“It’s disappointing that the Ghana Tourism account is using AI for adverts when we have talented students studying theater arts who could handle this work,” another user wrote. “How much would it really cost to engage young creatives and tech students?”
A Pattern of Controversy
This is not the ministry’s first AI-related misstep. Just weeks earlier, on February 10, the Ministry of Tourism, Culture and Creative Arts faced similar backlash over an AI-generated poster for a special recognition ceremony honoring Hamamat, following her “shea butter ambassador” event with social media personality IShowSpeed.
“Everybody look at the flyer and say that ‘ah, is this a joke or what?'” the Ghanaian blogger recounted. “This one wasn’t going well at all.”
The flyer, shared by Ghana Tourism Authority Deputy CEO Abeiku Aggrey Santana among others, appeared official but bore the hallmarks of AI-generated imagery—a shortcut that critics say undermines the very industries the ministry exists to support.
A February 20 flyer for the campus tourism office launch escaped similar criticism—but the March 3 video brought renewed scrutiny.
The Job Creation Question
Beyond the aesthetic concerns, critics point to the economic implications. A traditional video production would employ multiple Ghanaians: actors, a sound technician, videographer, video editor, makeup artist, and costume designers.
“Imagine the number of people who could have gotten something to eat from this,” the entertainment blogger observed. “AI has cleared all these people. It’s just one person sitting behind the computer entering prompts.”
For a ministry tasked with nurturing Ghana’s creative economy, the choice to use AI-generated content sends a troubling message about its commitment to the very industries it oversees.
“What’s the essence of paying the tourism tax and levy if you are going to use prompts for arts?” one user demanded. “So much for government trying to invest in the creative arts sector.”
Students Show the Way
Adding to the sting of the controversy, social media users were quick to highlight examples of student work that far surpassed the ministry’s AI-generated effort.
“Look at what students from the same school did for their project work and compare it to the rubbish you people have done,” one comment read, sharing a video created by University of Ghana students as part of their academic work.
The comparison underscored what many see as a missed opportunity: the ministry could have commissioned students, providing both quality content and valuable experience—and payment—to young Ghanaians entering the creative field.
A Dissenting View
Not everyone agrees the criticism is fair. One social media user defended the use of AI, suggesting detractors haven’t accepted technological reality.
“The fact that people are complaining about the use of AI and not real human beings suggests that people have still not fully understood the times we live in,” the user posted. “This is it, man. This is it. People will lose jobs, opportunities, etc. to AI and its advanced versions. Live with it.”
When They Get It Right
To be fair, the ministry has demonstrated it can produce quality work. Past campaigns—including Fugu Wednesday artwork, Heritage Month launch visuals, and Love and Coco Month promotions—have received positive feedback.
“It’s not like they always doing bad things,” the blogger acknowledged. “If you go to their Facebook page, you will see a lot of good stuff over there.”
But the repeated controversies—approximately one per month, critics note—suggest a systemic issue rather than isolated missteps.
Official Silence
As of this writing, the Ghana Tourism Authority has not deleted the controversial video nor issued a statement addressing the backlash. The video remains live on the Ghana Tourism Marketplace Twitter account, posted on the day of the campus office launch.
“Some people are insulting them. Some people are expressing their disappointment in a very demure way,” the blogger observed. “What about you? What do you think about it?”
For an industry watching technology transform creative work at unprecedented speed, the question is more than rhetorical. In a ministry charged with both promoting tourism and nurturing Ghana’s creative sector, every choice sends a signal about whose work—and which workers—truly matter.
The answer, for now, remains as unclear as the line between AI-generated characters and the real Ghanaians they’ve replaced.
Festivals & Events
Akwasidae Goes Global: Washington D.C. Set for a Historic Asante Gathering
This summer, the rhythm of Asante drums will echo far beyond Ghana’s borders, as Washington D.C. prepares to host what is being described as the biggest Akwasidae Festival ever staged outside the kingdom.
On August 30, 2026, the presence of Otumfuo Osei Tutu II will transform the U.S. capital into a powerful extension of Asante tradition and pride.
At its core, Akwasidae is one of the most sacred dates on the Asante calendar. Traditionally held at the Manhyia Palace, the festival honours ancestors, celebrates heritage, and reinforces the bond between the Asantehene and his people.
It is a moment where history is not just remembered but performed — through rituals, regalia, and reverence.
Bringing this centuries-old tradition to Washington D.C. carries deep meaning. For the global Asante diaspora, it offers a rare chance to experience the spiritual and cultural weight of Akwasidae without travelling to Kumasi.

It also signals how Ghanaian identity continues to travel, adapt, and remain rooted, no matter the distance.
Visitors can expect a spectacle of colour and ceremony. Chiefs adorned in rich kente, gold ornaments catching the light, and carefully choreographed processions will recreate the grandeur typically seen in Ghana.
The air will carry the sound of traditional drums, while cultural performances, storytelling, and communal celebrations bring the day to life.
Food will play its part too, with beloved Ghanaian dishes offering a taste of home to many and a new discovery for others.
For tourists, this is more than a festival — it is an open invitation into one of West Africa’s most influential cultures. For Ghanaians abroad, it is a homecoming of the spirit, a moment to reconnect with identity, language, and lineage.
As August approaches, one thing is clear: Akwasidae in Washington D.C. is not just an event. It is a cultural bridge, a royal gathering, and a celebration that promises to leave a lasting imprint on everyone who attends.
Festivals & Events
Games, Music, and Creative Energy: Why #MekWeVibe Is Accra’s Must-Visit Saturday Event
As the sun dips below the skyline of Accra, a different kind of energy begins to stir in East Legon.
Laughter spills into the evening air, music hums in the background, and somewhere between a game of Uno and a microphone check, strangers become collaborators.
This is #MekWeVibe at Artopiia—a Saturday night gathering where creativity isn’t just admired, it’s lived.
More Than an Event, A Creative Movement
At its heart, #MekWeVibe reflects a growing shift in Ghana’s cultural landscape—one where art, music, and self-expression are no longer confined to galleries or formal stages.
Artopiia was created as a safe, open space for artists and enthusiasts to connect, experiment, and grow. In a country bursting with untapped talent, spaces like this are becoming essential.
The event itself feels organic, shaped by the people who show up each week. It draws from Ghana’s long-standing tradition of communal storytelling and performance, reimagined for a new generation.
Here, creativity is collaborative, spontaneous, and accessible—whether you’re a seasoned artist or just curious.
What the Night Feels Like
Step inside, and the atmosphere is instantly inviting. One corner hums with a live music session—raw vocals, acoustic riffs, maybe a freestyle verse or two. Nearby, a group huddles over a tense Jenga stack, erupting into cheers when it topples.
At the karaoke station, someone belts out a favorite tune, encouraged by a crowd that doesn’t care about perfection—only passion.
Retro and immersive video games add another layer, blending nostalgia with playful competition.
The space itself is dotted with visual art and fashion pieces, turning every wall and corner into a conversation starter. There’s a rhythm to the night: perform, play, pause, connect—then do it all over again.

And then there’s the open mic. It’s unpredictable in the best way. A poet might follow a singer, who might be followed by someone trying the stage for the very first time. Every performance feels personal, unfiltered, and real.
Why It Matters—And Why You Should Go
For visitors, #MekWeVibe offers something you won’t find in guidebooks: a direct connection to Accra’s creative pulse. It’s not staged for tourists—it’s authentic, evolving, and deeply rooted in the city’s youth culture.
For locals, it’s a reminder of how powerful shared spaces can be. In a fast-moving city, Artopiia creates room to slow down, express, and reconnect—not just with art, but with each other.
Come for the Vibe, Stay for the Community
On Saturday nights, Artopiia becomes more than a venue—it turns into a living, breathing showcase of Ghana’s creative spirit.
Whether you sing, play, watch, or simply soak it all in, one thing is certain: you’ll leave carrying a piece of the vibe with you.
Arts and GH Heritage
Steps, Stories, and Swagger: The Rise of Azonto from Ghana to the World
The beat lands first—sharp, playful, impossible to ignore. Then the body answers.
A hand flicks like it’s texting, feet shuffle with sly precision, shoulders roll in rhythm that feels both spontaneous and deeply familiar.
This is azonto, a dance that leapt from the streets of Accra to the global stage, carrying with it the humor, resilience, and imagination of a generation.
From Everyday Gestures to Dancefloor Language
Before it became a global craze, azonto lived quietly in the neighborhoods of Accra. Its earliest roots can be traced to “Apaa,” a dance style popular among young people in the early 2000s, especially in coastal communities like Jamestown.
Apaa was expressive and theatrical, built on mimicking everyday activities—washing clothes, driving, boxing—turned into exaggerated, rhythmic gestures.
Azonto took that foundation and sharpened it. Dancers began to invent moves that told micro-stories: a fisherman casting his net, a student scribbling in class, a hustler counting money. It became a kind of street language—wordless, witty, and instantly understood.
The Sound That Carried It
As the dance evolved, so did its soundtrack. The rise of Ghana’s contemporary hiplife and Afrobeats scene gave azonto its pulse.
Artists like Sarkodie, EL, and Fuse ODG created tracks that matched the dance’s energy—playful yet precise, rooted yet modern.
Fuse ODG’s global hit Azonto became a turning point. Suddenly, what started in Accra’s streets was being danced in London clubs, New York parties, and YouTube tutorials watched across continents. Social media amplified it further, turning local creativity into a worldwide conversation.
Improvisation, Identity, and Humor
What makes azonto stand out isn’t just the rhythm—it’s the storytelling. Each dancer brings personality into the movement. There’s no single “correct” version. Instead, azonto thrives on improvisation.
In Ghana, the dance became a mirror of daily life. People used it to comment on politics, celebrate small wins, or simply make each other laugh.
A dancer might mimic a tailor at work or act out a scene from a busy market. The humor is subtle but sharp, often layered with social commentary.
It also reflects a broader cultural trait: adaptability. Ghanaian youth, especially in urban centers, have long used creativity as a way to navigate change. Azonto embodies that spirit—light on its feet, quick to evolve, always responsive to the moment.
From Local Vibe to Global Movement
By the early 2010s, azonto had crossed borders with ease. Dance crews uploaded routines online, international artists borrowed its moves, and the diaspora carried it into new cultural spaces. Yet even as it spread, it never lost its Ghanaian core.
Back home, azonto continues to shift and reinvent itself. New variations emerge, blending with other dance styles while keeping that signature storytelling edge. At parties, weddings, and street jams, it remains a crowd favorite—an invitation to participate rather than just watch.
What Azonto Means Today
Today, azonto is more than a dance; it’s a symbol of Ghanaian creativity on the global stage. It represents a moment when local expression traveled far without losing its identity. For many Ghanaians, it carries pride—the knowledge that something born from everyday life could resonate worldwide.
It also reminds people of joy. In a fast-moving world, azonto insists on play, on laughter, on connection. You don’t need perfect technique to join in—just a willingness to move and tell your own story.
And that might be its greatest legacy: wherever the beat drops, azonto makes space for everyone.
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